UK Media Survey - Kantar media

[55palfers]

Just had the 3rd letter from these people urging me to take part in the UK Media Survey.

Each household resident has a unique reference no and password and each participant gets a £5 shopping voucher "to thank the for their time"

Is this for real or just a data collection exercise?

[Duke of Kidderminster]

I used to work for them. Utter utter bds. Put the letter in the bin or prepare for a tsunami of special hand-selected offers heading your way

[55palfers]

Duke of Kidderminster said:

I used to work for them. Utter utter bds. Put the letter in the bin or prepare for a tsunami of special hand-selected offers heading your way

Thanks for that - I suspected as much.

[clockworks]

I've had a Kantar guy call at my door twice. Quick survey (last week it was about UK short break and river cruising hoidays, time before it was alcohol and smoking), followed by a request to take part in an online survey. I agreed to do the survey. 3 parts, about an hour each. £25 cash through the post a few days later.

Plenty of questions about advertising and shopping. A bit tedious, but they pay up promptly. OK by me, as I'd have wasted the time on PH or eBay anyway.

[Yipper]

They give 1,000 people a fiver, stick the results in a shiny PowerPoint deck, and then charge companies £10,000 a pop to read it.

[anonymous-user]

Duke of Kidderminster said:

I used to work for them. Utter utter bds. Put the letter in the bin or prepare for a tsunami of special hand-selected offers heading your way

It is amazing how so many people do not see connection between giving out their personal details and the deluge of marketing ste by letter, phone and e-mail.

I think there is a valid argument for banning the generation marketing lists and specifically stopping councils flogging the electoral role.

[Duke of Kidderminster]

Yipper said:

They give 1,000 people a fiver, stick the results in a shiny PowerPoint deck, and then charge companies £10,000 a pop to read it.

More like £30,000. Even that is low compared to some of the charges I used to see. And the thing that most annoyed me was that they were rolling in money but so tight with employees

[mcflurry]

That's fine, as I put random answers in them anyway