F1, TV Viewing Figures and Social Media

[zac510]

If the commercial holder promote the sport won't it devalue the individual images that the team's and circuit's own PR agents have worked to cultivate? I wonder if the teams and circuit prefer it this way, in control of their own PR at each local event.

FOM could definitely do better delivery of existing content with internet TV, streaming and YouTube but social media I'd rather get straight from the teams when I choose. Reading out the public's tweets on live TV is really st and lazy and all of my F1 news I get from specialist sources. With 1 hour build-ups to race, qualifying plus more afterwards (already bordering on over-analysis on trivial incidents), all practice sessions televised, I really can't imagine FOM being able to add more to what's already available about the sport.

[El Guapo]

mistakenplane said:

Hamilton and Alonso have over 2 million twitter followers.

Even the smallest driver followers have 20,000+

The team accounts range from 200,000 to 600,000.

Even the BBC and Sky F1 accounts have hundreds of thousands of followers.

So what? "Social Media" is a side issue. Just about all the drivers and teams also have their own websites; Twitter & Facebook add very little of interest or value and neither puts cash in Bernie's pocket.