Rich Energy (yes that bloke) about to sponsor Williams?
Discussion
I first heard of Rich Energy during the summer when beardy bloke did an interview talking about their plans to own an F1 team in the near future.
I’ve been following the discussion in this thread, and I’m beginning to think rich Energy are the perfect fit for F1. Chancers with dodgy business plans have beenlying charming their way into the Grand Prix paddock for decades.
I’ve been following the discussion in this thread, and I’m beginning to think rich Energy are the perfect fit for F1. Chancers with dodgy business plans have been
andrewcliffe said:
Mr Tidy said:
Rich Energy, Carabaou, Monster, Red Bull - surely it's all b*llocks?
At least I've seen a can of Carabao as well as the others.https://en.wikipedia.org/wiki/Pussy_(energy_drink)
Pickled said:
This one is actually really nice, not only that its a real product as well, quite hard to find but it does exist, have even bought some via amazon (unlike Rich Energy which cannot be purchased!).
rallycross said:
This one is actually really nice, not only that its a real product as well, quite hard to find but it does exist, have even bought some via amazon (unlike Rich Energy which cannot be purchased!).
You can buy Rich Energy drinks no problem at all via Amazon. Wouldn't bother though as it's pretty disgusting but then I find Red Bull disgusting as well.rallycross said:
Pickled said:
This one is actually really nice, not only that its a real product as well, quite hard to find but it does exist, have even bought some via amazon (unlike Rich Energy which cannot be purchased!).Kraken said:
rallycross said:
This one is actually really nice, not only that its a real product as well, quite hard to find but it does exist, have even bought some via amazon (unlike Rich Energy which cannot be purchased!).
You can buy Rich Energy drinks no problem at all via Amazon. Wouldn't bother though as it's pretty disgusting but then I find Red Bull disgusting as well.I saw it on their site last week and was quite tempted, but didnt really want a pallet of the stuff taking up garage space.
So you just bought if off Amazon? And you arn't 'Shaun' the only person to leave a 5 star review saying 'Such an amazing drink! Great new brand, prefer it to red bull.'
Edited by Steamer on Friday 2nd November 16:52
Kraken said:
rallycross said:
This one is actually really nice, not only that its a real product as well, quite hard to find but it does exist, have even bought some via amazon (unlike Rich Energy which cannot be purchased!).
You can buy Rich Energy drinks no problem at all via Amazon. Wouldn't bother though as it's pretty disgusting but then I find Red Bull disgusting as well.IforB said:
I just looked it up on Amazon and it says it is out of stock and they don’t know when it will be back...
Amazon in which country? Plenty available in the UK for next day delivery via Prime. I bought a case back in the summer direct from the website when I was experimenting with different drinks for endurance racing. In the end I settled for Talent Drinks - https://www.th1rst.com/ - instead.You really need to read up on the evolution of Hype Energy Drink as it followed the same route as is being taken here and - I strongly suspect - for the same reasons.
For products like this to be a success, you need a solid, expansive and global distribution network. You either spend years and years developing this 'organically' or you spend the same amount of money creating a global brand over a very short space of time through marketing and sponsorship. At this point in time, the availability of the product is not important - it's all about creating demand for that product, pulling it through the supply chain rather than pushing it. A product that is pulled can attract a higher price than one that is pushed.
For example, if you're the boss of a major distribution network in the US and a wierdy beardy bloke from the UK rocks up with his new energy drink looking for a US market, chances are you'd not give him the time of day. However, if you happen to be in the Paddock at the US GP and the same wierdy beardy bloke is there, with his brand emblazoned on one of the cars...then you are more likely to take him more seriously and talk about what deal might be in the offing.
This is what Hype did. It was too successful as the demand wasn't able to be met and took two years to sort the manufacturing side of things - was then acquired by Betrand Gachot. Hype is a reasonably successful product today, not huge in the UK but popular elsewhere and sponsors Force India (or whatever they're called today).
The money to support Rich Energy's sponsorship is most likely coming directly from an investment house, venture capitalists, etc rather than their own coffers.
For products like this to be a success, you need a solid, expansive and global distribution network. You either spend years and years developing this 'organically' or you spend the same amount of money creating a global brand over a very short space of time through marketing and sponsorship. At this point in time, the availability of the product is not important - it's all about creating demand for that product, pulling it through the supply chain rather than pushing it. A product that is pulled can attract a higher price than one that is pushed.
For example, if you're the boss of a major distribution network in the US and a wierdy beardy bloke from the UK rocks up with his new energy drink looking for a US market, chances are you'd not give him the time of day. However, if you happen to be in the Paddock at the US GP and the same wierdy beardy bloke is there, with his brand emblazoned on one of the cars...then you are more likely to take him more seriously and talk about what deal might be in the offing.
This is what Hype did. It was too successful as the demand wasn't able to be met and took two years to sort the manufacturing side of things - was then acquired by Betrand Gachot. Hype is a reasonably successful product today, not huge in the UK but popular elsewhere and sponsors Force India (or whatever they're called today).
The money to support Rich Energy's sponsorship is most likely coming directly from an investment house, venture capitalists, etc rather than their own coffers.
StevieBee said:
You really need to read up on the evolution of Hype Energy Drink as it followed the same route as is being taken here and - I strongly suspect - for the same reasons.
Except, the people behind Hype were well known, had experience in the sector and weren't shy about it.Smollet said:
Rob Smedley to leave at the end of 2018
This thread isn't about WIlliams any more. Try the super amazing "The Official F1 2019 silly season *contains speculation*" threadhttps://www.pistonheads.com/gassing/topic.asp?h=0&...
Peter Windsor interview on YouTube:
https://www.youtube.com/watch?v=Cr8icp8vEIY
6 minutes in there's a claim about having sold 50 million cans.
https://www.youtube.com/watch?v=Cr8icp8vEIY
6 minutes in there's a claim about having sold 50 million cans.
Edited by carinaman on Saturday 8th December 01:14
carinaman said:
Peter Windsor interview on YouTube:
https://www.youtube.com/watch?v=Cr8icp8vEIY
6 minutes in there's a claim about having sold 50 million cans.
Even if true, and making the ridiculous assumptions that thishttps://www.youtube.com/watch?v=Cr8icp8vEIY
6 minutes in there's a claim about having sold 50 million cans.
Edited by carinaman on Saturday 8th December 01:14
a) led to a 25 million dollar operating profit
b) That was not required to settle debt, investors or fund growth.
They would still need to be offering most of this as a named sponsor..
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