Rich Energy drop Haas. No...Really. Seriously...
Discussion
Usget said:
StevieBee said:
Hype Energy Drink
I did not know that story. The involvement of Bertrand Gachot, who I only previously knew from CS gassing a taxi driver in that season where Jordan had about 19 different drivers including Schumacher, makes it even more random. Thanks for sharing. Completely agree that openness, honesty and a decent media strategy would have seen a very different outcome for RE.It’s a shame they cocked up the manufacturing. They had one drink which was a berry flavoured drink pre-mixed with vodka which was delicious. IIRC, they were too ambitious on the variants and the manufacturing processes weren't sufficiently developed to accommodate the range.
Horsey McHorseface said:
Why isn't Hype sold in the UK?
Distribution. These sort of products are all about the routes to getting them on shelves in the greatest possible quantities. Those routes and indeed the shelves are controlled by a small number of highly influential businesses. CocaCola for example owns something like 20 brands in the UK (such as Oasis, Scheweppes, Powerade, amongst others). Pepsi is distributed in the UK via its own company (Pepsico) that also includes a portfolio of products like Walkers, Tropicana, Quaker, etc.).
When you look at these brands you notice that no product competes with another distributed by the same company - something that the manufacturers control very robustly.
For Hype to make any meaningful sales in the UK it needs to fight for shelf space and what's called 'share of voice' with better funded companies that have far greater clout with both distributors and retailers willing to invest to protect their market position.
Hype's original model was that in building up brand awareness and distribution channels, they'd be acquired by the big boys but that never happened.
Other countries have a more diversified distribution (some might say better regulated too) sector so easier shift product there.
You can get Hype in the UK but usually tucked away on bottom shelves of independent stores where the owner buys stock from a cash and carry.
Whether the bad apple is Storey or not, he has been the public figure of Rich Energy. Even if he goes away the same questions of availability, what it is and the whole setup now swtiches to the now-public figures of these so called shareholders who seem to have found their tongue (well actually figures to type!).
If i was Haas whilst any publicity can be good publicity i would be getting my wet-n-dry out and removing anything to do with the brand off the cars and going down to Primark for a couple of plain polo shirts for this weekend!
If i was Haas whilst any publicity can be good publicity i would be getting my wet-n-dry out and removing anything to do with the brand off the cars and going down to Primark for a couple of plain polo shirts for this weekend!
petop said:
Whether the bad apple is Storey or not, he has been the public figure of Rich Energy. Even if he goes away the same questions of availability, what it is and the whole setup now swtiches to the now-public figures of these so called shareholders who seem to have found their tongue (well actually figures to type!).
If i was Haas whilst any publicity can be good publicity i would be getting my wet-n-dry out and removing anything to do with the brand off the cars and going down to Primark for a couple of plain polo shirts for this weekend!
That will need Haas to a: Have a "reverse morality" clause in their contract, and b: be prepared to trigger it and fight the inevitable court battle.If i was Haas whilst any publicity can be good publicity i would be getting my wet-n-dry out and removing anything to do with the brand off the cars and going down to Primark for a couple of plain polo shirts for this weekend!
https://www.lawinsport.com/topics/articles/commerc...
Gunther(!) put this little doozy out earlier....
https://twitter.com/bantersteiner/status/114926019...
https://twitter.com/bantersteiner/status/114926019...
ellroy said:
Gunther(!) put this little doozy out earlier....
https://twitter.com/bantersteiner/status/114926019...
Approved parody account. https://twitter.com/bantersteiner/status/114926019...
Have you seen the new logo they have registered?
https://trademarks.ipo.gov.uk/ipo-tmcase/page/Resu...
Still clearly taking the piss a bit i think
https://trademarks.ipo.gov.uk/ipo-tmcase/page/Resu...
Still clearly taking the piss a bit i think
Usget said:
Oh and in case we've forgotten in all the shenanigans... they owe Whyte Bikes £35k by the end of today, which (I believe) remains unpaid. If they don't pay up, Whyte can issue a winding-up petition.
Would not Whyte first have to issue a Stat Demand first, and then wait 21 days, before then being able to petition for winding-up?
No tin foil needed, its him.
https://jalopnik.com/f1-sponsor-rich-energy-now-bl...
He must know now that all he has is a toxic brand that know one will touch with a barge pole now.
https://jalopnik.com/f1-sponsor-rich-energy-now-bl...
He must know now that all he has is a toxic brand that know one will touch with a barge pole now.
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