Rich Energy drop Haas. No...Really. Seriously...

Rich Energy drop Haas. No...Really. Seriously...

Author
Discussion

TheDeuce

21,774 posts

67 months

Friday 12th July 2019
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rallycross said:
I think its very gracious of you to think of it like that, 99% sure he is a professional scammer, a chancer, and your good thoughts are wasted on a first rate idiot who had some fun with his scam and ends up no less better off.

If he turns up in the paddock at Silverstone he deserves a 'special reception' - maybe one of the truckies could arrange a short trip for him out the paddock into the boondocks (a word from yester-year!)
To be honest it's personal experience (not my own situation though..) I don't really expect the majority to want anything other than his downfall - I want that too. It's just I get the feeling this chump won't simply fall down. I think with enough pressure, he will do something spectacularly depressing.


anonymous-user

55 months

Friday 12th July 2019
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TheDeuce said:
To be honest it's personal experience (not my own situation though..) I don't really expect the majority to want anything other than his downfall - I want that too. It's just I get the feeling this chump won't simply fall down. I think with enough pressure, he will do something spectacularly depressing.
This does remind me of the Scott Young saga (albeit he really did have st-loads of money at one stage). Coke-fuelled paranoia, with creditors circling, lead him to take a short walk out of a window.

sgtBerbatov

2,597 posts

82 months

Friday 12th July 2019
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Martin Brundle's gridwalk will be interesting if Storey's about.

I really do wonder what happened for the original tweet to be sent out. Words must've been said between Storey and Hass for that to happen. But, at the same time, aren't we 2 weeks away from the deadline for Rich Energy to disclose the required documents to the court as well?

Megaflow

9,444 posts

226 months

Friday 12th July 2019
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sgtBerbatov said:
Martin Brundle's gridwalk will be interesting if Storey's about.

I really do wonder what happened for the original tweet to be sent out. Words must've been said between Storey and Hass for that to happen. But, at the same time, aren't we 2 weeks away from the deadline for Rich Energy to disclose the required documents to the court as well?
7 days isn’t it? 18th I thought. That’s when the whole st show will be exposed as the hollow vessel that it is. Assuming RE makes it that far.9

SpudLink

5,867 posts

193 months

Friday 12th July 2019
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Moving away from the downfall of RE and WS, I wonder how Haas might be affected.

In this and the previous thread it’s been said that finances are guaranteed by the bank. Hopefully this is the case. But surely not all publicly is good publicity? When Haas go looking for sponsors in the future, might they think twice about being associated with the team who brought RE into the paddock?

Here’s something from an article on a marketing website that was written at the start of the season:
“Sadly, at greatest risk of being hurt is Haas F1. When you have a bold and brash title sponsor that you can’t control, you have to accept that what comes out of their mouths will also be a reflection of you.”


Andy S15

399 posts

128 months

Friday 12th July 2019
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SpudLink said:
Moving away from the downfall of RE and WS, I wonder how Haas might be affected.
Not at all, I'd say. Haas don't need the money from RE to go racing, its a bonus to make it a bit cheaper. They seem to be able to self fund quite easily - probably the reason why their due diligence appeared weak to us outsiders as it was really a no lose situation for them. They'll take a bit of a reputation hit but by next year they will be back to normal. I just doubt they will ever take on a title sponsor again, this will be proof it's just more trouble than it's worth for them.

skwdenyer

16,536 posts

241 months

Friday 12th July 2019
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Don’t forget that the logo was commissioned *before* RE was incorporated. AIUI Storey is personally liable along with RE for some if not all of the damages and costs in the case.

Storey may have assumed RE would indemnify him; RE’s backers may have demurred.

That would certainly add to the stress level.

Oi_Oi_Savaloy

2,313 posts

261 months

Friday 12th July 2019
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Storey is the 'person with significant control' of rich energy Ltd, according to companies House (as of yesterday when I had a look. Its free so feel free to look too.

A totally f*cked up situation for all concerned.

TheDeuce

21,774 posts

67 months

Friday 12th July 2019
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SpudLink said:
Moving away from the downfall of RE and WS, I wonder how Haas might be affected.

In this and the previous thread it’s been said that finances are guaranteed by the bank. Hopefully this is the case. But surely not all publicly is good publicity? When Haas go looking for sponsors in the future, might they think twice about being associated with the team who brought RE into the paddock?

Here’s something from an article on a marketing website that was written at the start of the season:
“Sadly, at greatest risk of being hurt is Haas F1. When you have a bold and brash title sponsor that you can’t control, you have to accept that what comes out of their mouths will also be a reflection of you.”
I think in F1 the sponsorship effect is generally one way. I doubt whatever the RE fallout it will have any lasting effect on HAAS's future or image.

As for the guaranteed payments - there are a few different ways that can work and the guarantees may be subject to conditions that can no longer be met.. also this will hardly have an effect on the HAAS coffers so not a big deal one way or the other.


thegreenhell

15,427 posts

220 months

Friday 12th July 2019
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This is some more genius marketing from RE. I can't wait to see what stunt they pull next to get all this free brand exposure.

andrewcliffe

975 posts

225 months

Friday 12th July 2019
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Jolly good job he didn't get control of Force India...

TheDeuce

21,774 posts

67 months

Friday 12th July 2019
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thegreenhell said:
This is some more genius marketing from RE. I can't wait to see what stunt they pull next to get all this free brand exposure.
I do think a lot of the bizarre behaviour is to gain exposure. In the end, it might have gone a little far and backfired on storey.

As McDonald's and coca cola know, if people see the name/logo frequently enough then in the end, they become comfortable with it and assume it must be a decent product - after all, it's everywhere... It must be good!


egomeister

6,704 posts

264 months

Friday 12th July 2019
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TheDeuce said:
As McDonald's and coca cola know, if people see the name/logo frequently enough then in the end, they become comfortable with it and assume it must be a decent product - after all, it's everywhere... It must be good!
McDonalds and Coca-Cola are both top drawer products within their specific domians - the advertising only supports this.

Big Nanas

1,371 posts

85 months

Friday 12th July 2019
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TheDeuce said:
As McDonald's and coca cola know, if people see the name/logo frequently enough then in the end, they become comfortable with it and assume it must be a decent product - after all, it's everywhere... It must be good!
.
Well, that only works if the consumer can actually *see* the product and buy it.

As in: ‘hmm there are loads of energy drinks on the shelves , I don’t know what to buy...what’s a familiar name ‘

StevieBee

12,933 posts

256 months

Friday 12th July 2019
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egomeister said:
TheDeuce said:
As McDonald's and coca cola know, if people see the name/logo frequently enough then in the end, they become comfortable with it and assume it must be a decent product - after all, it's everywhere... It must be good!
McDonalds and Coca-Cola are both top drawer products within their specific domians - the advertising only supports this.
Not quite that simple. You can have a top drawer offer that fails because nobody has confidence or awareness of it.

CocaCola is the 3rd most known phrase in the world (after "Jesus Christ" and "OK", if you're interested). Despite this, CocaCola spend over $1billion a year advertising it.

For all the shenanigans, if Rich Energy did actually start appearing on supermarket shelves, the chances are we'd all buy a can - if only out of curiosity.


Mr Pointy

11,249 posts

160 months

Friday 12th July 2019
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I wonder if Liberty would have the sense to suddenly find that his access pass doesn't work any more.

Vaud

50,617 posts

156 months

Friday 12th July 2019
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StevieBee said:
For all the shenanigans, if Rich Energy did actually start appearing on supermarket shelves, the chances are we'd all buy a can - if only out of curiosity.
Not a chance. I hate red bull. Why would I try a "similar" brand?

I did see Pistonheads lager in my local co-op last night - now that did tempt me!

JonChalk

Original Poster:

6,469 posts

111 months

Friday 12th July 2019
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StevieBee said:
For all the shenanigans, if Rich Energy did actually start appearing on supermarket shelves, the chances are we'd all buy a can - if only out of curiosity.
Nope; never had Monster, Relentless or any other RB wannabes.

Only ever drunk RB on very long drives when coffee or Lucozade not available & never for fun or socially.



StevieBee

12,933 posts

256 months

Friday 12th July 2019
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JonChalk said:
StevieBee said:
For all the shenanigans, if Rich Energy did actually start appearing on supermarket shelves, the chances are we'd all buy a can - if only out of curiosity.
Nope; never had Monster, Relentless or any other RB wannabes.

Only ever drunk RB on very long drives when coffee or Lucozade not available & never for fun or socially.
OK, OK....'some of us would!' smile


JonChalk

Original Poster:

6,469 posts

111 months

Friday 12th July 2019
quotequote all
StevieBee said:
OK, OK....'some of us would!' smile
drinkvomit ;-) ;-) ;-)