Rich Energy drop Haas. No.... Really. Seriously........

Rich Energy drop Haas. No.... Really. Seriously........

Author
Discussion

FourWheelDrift

77,834 posts

229 months

Friday 2nd August
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For all we know Rich Energy could be used as the fuel for their cars.

SpudLink

2,601 posts

137 months

Friday 2nd August
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eliot said:
But I could st in a box and get lt listed on ebay and amazon with no barriers to entry at-all. My same turd in a box wouldn't pass the sniff test (commercially and physically) with any high street retailer.
Hmm. You’ve given me an idea for a new revenue stream. I just need to steal design an original logo, and think of a good name. Perhaps “Fumant Fumier”.

Edited by SpudLink on Friday 2nd August 19:22

Sixpackpert

3,927 posts

159 months

Friday 2nd August
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eliot said:
Lazadude said:
but I'd call Amazon EU a "distribution lines via major retailers". I'd say Amazon EU has more throughput then it would get in any one supermarket, especially when you think about the continent. Actual customer reach is much larger than say if they put it in waitrose, (it is up market/premium only you know etc...).
But I could st in a box and get lt listed on ebay and amazon with no barriers to entry at-all. My same turd in a box wouldn't pass the sniff test (commercially and physically) with any high street retailer.
Exactly that. Having to sit at home and ordering it is rubbish compared with getting it into supermarkets and petrol stations all over the UK. By getting it on actual shelves in front of the consumer would have made it a bit more believable/credible!

skwdenyer

7,415 posts

185 months

Friday 2nd August
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Building brand awareness ahead of actual sales isn’t a non-starter as a business plan. Most energy drinks are non-premium fillers; if you want stores to stock (and keep stocking) your product at premium price points, you have to demonstrate demand, awareness and sales support (marketing, advertising, etc).

What’s wrong with this picture is how they’ve gone about executing the strategy...

CoolHands

9,906 posts

140 months

Friday 2nd August
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Coca Cola have just started their own crap now I saw it in Sainsbury earlier. £1.29 a can! fking unbelievable

Anyway with all the cheap st for 50p, and the established premium brands at fk-knows-how-much, I don’t think it matters what you say - there’s no real chance of success for another one.

skwdenyer

7,415 posts

185 months

Saturday 3rd August
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CoolHands said:
Coca Cola have just started their own crap now I saw it in Sainsbury earlier. £1.29 a can! fking unbelievable

Anyway with all the cheap st for 50p, and the established premium brands at fk-knows-how-much, I don’t think it matters what you say - there’s no real chance of success for another one.
I recall thinking the same when Monster arrived. They seem to have done ok...

DanielSan

14,361 posts

112 months

Saturday 3rd August
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CoolHands said:
Coca Cola have just started their own crap now I saw it in Sainsbury earlier. £1.29 a can! fking unbelievable

Anyway with all the cheap st for 50p, and the established premium brands at fk-knows-how-much, I don’t think it matters what you say - there’s no real chance of success for another one.
I don't understand why they've done this to be honest, they own the Relentless energy drink company

CoolHands

9,906 posts

140 months

Saturday 3rd August
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I know we all like different things but I still can’t really understand why people drink this rubbish. I mean it so obviously costs 2p to produce and sells at mega profit. But why do people drink it I will never understand, who needs more energy?? I drink a cup of tea to quench my thirst and no doubt get a caffeine hit I’m unaware of, but to drink a can of something designed to pep you up is a bit weird I think.

Kizmiaz

230 posts

33 months

Saturday 3rd August
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CoolHands said:
I know we all like different things but I still can’t really understand why people drink this rubbish. I mean it so obviously costs 2p to produce and sells at mega profit. But why do people drink it I will never understand, who needs more energy?? I drink a cup of tea to quench my thirst and no doubt get a caffeine hit I’m unaware of, but to drink a can of something designed to pep you up is a bit weird I think.
Good point but vodka tea tastes grim.

b0rk

919 posts

91 months

Saturday 3rd August
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DanielSan said:
I don't understand why they've done this to be honest, they own the Relentless energy drink company
Relentless is a monster brand and has been since coke sold it 2015 in return for all of Monster's non energy drink brands. Coke did get a 16% ownership stake in Monster as part of arrangement and the rights to be the anchor bottler for Monster...

Thesprucegoose

18,882 posts

140 months

Saturday 3rd August
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DanielSan said:
I don't understand why they've done this to be honest, they own the Relentless energy drink company
They are 250ml cans so directly compete with RB. The bigger energy cans are slightly aimed at a different portion of the market.

They have added vit b and being no calories i guess aiming for more feminine market, as energy drinks have a more macho image. The problem is they could just end up diluting sales as people have strong associations with the Coke brand.



Mr E

18,715 posts

204 months

Saturday 3rd August
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CoolHands said:
I know we all like different things but I still can’t really understand why people drink this rubbish
This. I genuinely don’t think I’ve ever drunk a red bull without tequila or vodka in it. Sometimes both.


soad

30,302 posts

121 months

Saturday 3rd August
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CoolHands said:
I know we all like different things but I still can’t really understand why people drink this rubbish. I mean it so obviously costs 2p to produce and sells at mega profit. But why do people drink it I will never understand, who needs more energy?? I drink a cup of tea to quench my thirst and no doubt get a caffeine hit I’m unaware of, but to drink a can of something designed to pep you up is a bit weird I think.
Early starts/night shifts/weekends work. Lack of sleep, long hours - sometimes you need all the helping hand there exists. Especially when the instant coffee (from canteen) tastes fking horrible.
Mainly for those with an active hands on physical roles etc.

Lazadude

1,507 posts

106 months

Saturday 3rd August
quotequote all
soad said:
Early starts/night shifts/weekends work. Lack of sleep, long hours - sometimes you need all the helping hand there exists. Especially when the instant coffee (from canteen) tastes fking horrible.
this, but i do IT shifts... Sometimes you need a pick me up at 5am and instant coffee is vile.

GB4 JEV FFS

876 posts

12 months

Saturday 3rd August
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Kizmiaz said:
CoolHands said:
I know we all like different things but I still can’t really understand why people drink this rubbish. I mean it so obviously costs 2p to produce and sells at mega profit. But why do people drink it I will never understand, who needs more energy?? I drink a cup of tea to quench my thirst and no doubt get a caffeine hit I’m unaware of, but to drink a can of something designed to pep you up is a bit weird I think.
Good point but vodka tea tastes grim.
Have you tried coke (as in cocaine)? No need for artificial taste improvers there.

SpudLink

2,601 posts

137 months

Sunday 4th August
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GB4 JEV FFS said:
Have you tried coke (as in cocaine)? No need for artificial taste improvers there.
Mix it with Rich Energy and you could find yourself on social media in the early hours telling everyone that your product is better than Red Bull and have 90 million unfilled cans of the stuff.

soad

30,302 posts

121 months

Sunday 4th August
quotequote all
SpudLink said:
Mix it with Rich Energy and you could find yourself on social media in the early hours telling everyone that your product is better than Red Bull and have 90 million unfilled cans of the stuff.
hehe

Petrus1983

2,446 posts

107 months

Sunday 25th August
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Guess who’s back laugh


But it’s ok - they’ve done a huge distribution deal in South America!

eliot

8,487 posts

199 months

Sunday 25th August
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Petrus1983 said:
Guess who’s back laugh
Looks more like a charity appeal for the local hobo

skwdenyer

7,415 posts

185 months

Monday 26th August
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So I’ll confess I’m confused. The “new” RE company was Storey, who was dead set on cutting ties with Haas. Yet the “new” RE is tweeting support for Haas.

Does that mean all the parties have kissed and made up?