Rich Energy drop Haas. No...Really. Seriously...
Discussion
hot metal said:
Is this guy laundering money or trying to rip off potential investors ? Lets face it , the brand is now better known than some real products I imagine 
It has got to be the former, nobody is going to be dumb enough to think he is a serious business investment anymore are they, are they... 
Megaflow said:
It has got to be the former, nobody is going to be dumb enough to think he is a serious business investment anymore are they, are they...
Surely it is too high profile for it to be a front business for less than honest sources of income. However where the not inconsiderable money came from is still a mystery. Someone, somewhere wanted a lot of cash spent..
b0rk said:
Megaflow said:
It has got to be the former, nobody is going to be dumb enough to think he is a serious business investment anymore are they, are they...
Surely it is too high profile for it to be a front business for less than honest sources of income. However where the not inconsiderable money came from is still a mystery. Someone, somewhere wanted a lot of cash spent..
Gtom said:
He should be running the FIA with his awesome skillz and insight. hot metal said:
Is this guy laundering money or trying to rip off potential investors ? Lets face it , the brand is now better known than some real products I imagine
In the 90s, there was an energy drink called Hype (in fact there still is only it isn't sold in the UK). The company was set up by one of the guys behind the Hard Rock Café. They accumulated a shed-load of investment most of which was spent on extreme sports sponsorship including F1. From the outside, it appeared as if they were advertising a product that didn't exist. In fact, they were building brand awareness and using their sponsorship to gain access to various distribution channels around the world - sponsoring Benetton, who at the time were also sponsored by AutoGrill (the Italian Little Chef) and Kingfisher - accessing Indian distribution channels. Clever and would have worked well but issues with production led to the company folding - Betrand Gachot and a few other purchased it and still run it as far as I know.I had thought that Rich Energy were running to the same play book. But I really think they would have shown their hand by now.
StevieBee said:
In the 90s, there was an energy drink called Hype (in fact there still is only it isn't sold in the UK). The company was set up by one of the guys behind the Hard Rock Café. They accumulated a shed-load of investment most of which was spent on extreme sports sponsorship including F1. From the outside, it appeared as if they were advertising a product that didn't exist. In fact, they were building brand awareness and using their sponsorship to gain access to various distribution channels around the world - sponsoring Benetton, who at the time were also sponsored by AutoGrill (the Italian Little Chef) and Kingfisher - accessing Indian distribution channels. Clever and would have worked well but issues with production led to the company folding - Betrand Gachot and a few other purchased it and still run it as far as I know.
I had thought that Rich Energy were running to the same play book. But I really think they would have shown their hand by now.
Interesting, I had no idea Gachot had anything to do with Hype, or that Hype were still a thing. He was a great driver back in the day, just in the wrong teams at the wrong time. Less said about the whole road rage thing of course. I had thought that Rich Energy were running to the same play book. But I really think they would have shown their hand by now.
With any luck, he'll lose interest in motorsport, and take his unique brand of bulls
t self-promotion off to football, where it would be a much better fit 
https://www.chroniclelive.co.uk/sport/football/foo...
t self-promotion off to football, where it would be a much better fit https://www.chroniclelive.co.uk/sport/football/foo...
JonChalk said:
With any luck, he'll lose interest in motorsport, and take his unique brand of bullst self-promotion off to football, where it would be a much better fit
https://www.chroniclelive.co.uk/sport/football/foo...
There actually is a British Superbike team sponsored by beardy and it seems to be real, OMG Rich Energy.t self-promotion off to football, where it would be a much better fit https://www.chroniclelive.co.uk/sport/football/foo...
LucyP said:
2fast748 said:
There actually is a British Superbike team sponsored by beardy and it seems to be real, OMG Rich Energy.
They are not sponsored by him. I've explained how they work before. Read the whole thread.LucyP said:
They are not sponsoring him! They are the team he is riding for. I have said this before - Rich Energy is now the Rich OMG Racing Team. They clearly either own the product, or they have the rights to make, or at least distribute it. They have a team in BSB. They also have a road racing team. As the TT is cancelled (again) this year, they have entered Dakar with James Hillier.
https://www.omgracing.co.uk/newspage/jh-roads2021-...
Didn’t agree with the previous response so am reposting this - hth. https://www.omgracing.co.uk/newspage/jh-roads2021-...
The Ukraine thread is so fast moving a lot of people are asking the same questions - it just happens.
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