New channel 4 deal for 2020.
Discussion
Chrisgr31 said:
The reality is that Sky need relatively few customers to make the it pay. If I go to their website today to get Sky is £540 per annum for me to get the Sky Sports package. So the rumoured £100m pa cost to SKY of TV Rights equates to 185,000 viewers. However in reality it is believed they may get £35m a year from Channel 4 and therefore they need 120,000 viewers to cover the cost of the rights.
It appears they have around 780,000 viewers.
780,000 who buy Sky Sports for F1? It appears they have around 780,000 viewers.
REALIST123 said:
Chrisgr31 said:
The reality is that Sky need relatively few customers to make the it pay. If I go to their website today to get Sky is £540 per annum for me to get the Sky Sports package. So the rumoured £100m pa cost to SKY of TV Rights equates to 185,000 viewers. However in reality it is believed they may get £35m a year from Channel 4 and therefore they need 120,000 viewers to cover the cost of the rights.
It appears they have around 780,000 viewers.
780,000 who buy Sky Sports for F1? It appears they have around 780,000 viewers.
What we do know is that Sky have softened up what C4 can show, which I think is a safe indicator that the previous deal was so restrictive that people simply turned away from F1, as opposed to being tempted to pay for full access. They misjudged where to draw the line and have now adjusted it a little.
Not enough imo. There needs to be several full and live FTA races, otherwise potential pay customers get a very distorted view of the action and aren't very likely to pay for full access. Highlights are for the news reel, they are not a way to watch and appreciate a race.
thegreenhell said:
is a drop in the ocean compared to the near £4.5 BILLION they payed for two years of football rights.
I'd say that F1 fans are also a drop in the ocean compared to football fans...But seriously, £4.5bn!? That seems too much.. You could buy a small nondescript country for that kind of money. I don't doubt you, but that is a little shocking.
Sky F1 have a core of 800k (paying) viewers & 500k for Quali, with 250k tuning in for the pre/post shows.
For a race also broadcast on Sky One it will add 200k, If they put it on Main Event it will add 300k.
Bahrain & Canada were over 1.2million viewers (4/5pm start times).
On FTA in 2018 C4 averaged 1.7million on live races, (which was down on 2017 circa 300k).
C4 have decent increasing viewing figures at 2million for the highlights, and the British GP
Kiv they (Sky) don’t release figures for Now TV, but last year over 20million individual Sports passes were sold (for which you have access to all sports channels) & also does not viewers in pubs/clubs.
The real story is that C4 lost live viewers and gained highlight viewers, so it’s no surprise that they and the sport want to embrace that.
For the effort (and people) that c4 are flying in I’m surprised they are not doing a F2 highlights show pre highlights, I think that would go down really well.
For a race also broadcast on Sky One it will add 200k, If they put it on Main Event it will add 300k.
Bahrain & Canada were over 1.2million viewers (4/5pm start times).
On FTA in 2018 C4 averaged 1.7million on live races, (which was down on 2017 circa 300k).
C4 have decent increasing viewing figures at 2million for the highlights, and the British GP
Kiv they (Sky) don’t release figures for Now TV, but last year over 20million individual Sports passes were sold (for which you have access to all sports channels) & also does not viewers in pubs/clubs.
The real story is that C4 lost live viewers and gained highlight viewers, so it’s no surprise that they and the sport want to embrace that.
For the effort (and people) that c4 are flying in I’m surprised they are not doing a F2 highlights show pre highlights, I think that would go down really well.
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