Why was Honda NSX not a great seller?

Why was Honda NSX not a great seller?

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Discussion

londonbabe

2,044 posts

192 months

Tuesday 31st May 2011
quotequote all
Because it looked like it had been styled by a man who was only used to doing minicabs had been asked to make a mid-engined two seater.

It's all unresolved lines, lumps of black plastic, stick on intakes and sensible bumpers.
The Porsche range at the time looked sleek and gorgeous, and the Ferrari 348 looked glamorous. The NSX looked, well, Japanese.

Jasandjules

69,910 posts

229 months

Tuesday 31st May 2011
quotequote all
Because you could get "better" cars for the same money......

Pesty

42,655 posts

256 months

Tuesday 31st May 2011
quotequote all
londonbabe said:
The Porsche range at the time looked sleek and gorgeous, and the Ferrari 348 looked glamorous. The NSX looked, well, Japanese.
Yeah but at least in the NSX the headlights were better than the two candles fitted in the 911 and the winscreen wipers actualy removed rain from the windscreen. (not to mention other known issues on the 911)

I also think the NSX is a match in looks for the 911 of the time but of course looks are subjective also people are talking of interiors the 911 interior of the time whilst i like it was certainly dated even then.


Edited by Pesty on Tuesday 31st May 21:08

J4CKO

41,578 posts

200 months

Tuesday 31st May 2011
quotequote all
I think it got lumped in with the Nissan 300 ZX and Supra Turbo rather than mid engine supercars, after all it was Japanese and had 276 bhp and not Italian with 375, big difference, especially once the badge was taken into consideration, ok it was good but better than a 355 ?

LuS1fer

41,135 posts

245 months

Tuesday 31st May 2011
quotequote all
They were expensive and contrary to the modern mtythical icon it has become "in hindsight", it didn't win the group tests - from memory, the 911 did.
The interior is also very plasticky for what was a very expensive car - made the Corvette (hugely cheaper) look good.

Life Saab Itch

37,068 posts

188 months

Tuesday 31st May 2011
quotequote all
Because it was missing two cylinders...

A superb car, no mistake, but for that money...

Olivera

7,149 posts

239 months

Tuesday 31st May 2011
quotequote all

10 Pence Short

32,880 posts

217 months

Tuesday 31st May 2011
quotequote all
LuS1fer said:
They were expensive and contrary to the modern mtythical icon it has become "in hindsight", it didn't win the group tests - from memory, the 911 did.
The interior is also very plasticky for what was a very expensive car - made the Corvette (hugely cheaper) look good.
Are you taking the piss? Stitched leather? Plastic?

The difference between the Honda and the competition was that it was well screwed together, from quality components, and didn't creak like the Tin Man's arthritic knees every time you had the cheek to go for a drive.

The interior of a Corvette, even today, is like sitting in a fking Kia Sorento compared to an NSX.

MitchT

15,871 posts

209 months

Tuesday 31st May 2011
quotequote all
londonbabe said:
Because it looked like it had been styled by a man who was only used to doing minicabs had been asked to make a mid-engined two seater.

It's all unresolved lines, lumps of black plastic, stick on intakes and sensible bumpers.
The Porsche range at the time looked sleek and gorgeous, and the Ferrari 348 looked glamorous. The NSX looked, well, Japanese.
^this^

ewand

775 posts

214 months

Tuesday 31st May 2011
quotequote all
I'm going to chime in on a point that I don't think anyone else has mentioned: they didn't update it enough.

The car came out in 1990 and was finally killed off in 2005 - with one facelift and a few variations of mechanics, but no real change to its proportions, or the interior (or the power, save for moving from 3.0 to 3.2 and adding an extra cog).

By the time the facelift came out, Honda UK cut the price by £10k but it still sold a handful in the UK each year. Like a couple of others above, the relative scarcity is one of the nice things about it now - if there had been 3 or 4 later versions then it might just be seen as an old car that's not as good as its later siblings. In 2003, according to Brian Long's book "Acura NSX: Honda's Supercar", there were only 21 sold in Europe. Obviously, Honda would have preferred it was a runaway success - the reengineering required to bring out the facelift in 2002 must have cost a huge amount more than they ever returned.

So it didn't sell particularly well at the outset, compared to its contemporaries, and it didn't sustain initial interest by not being updated enough. Added to the badge snobbery and high price, that was enough to keep it as a niche proposition.

Pesty

42,655 posts

256 months

Tuesday 31st May 2011
quotequote all
Another thing the didn't do.

Release the Type R version over here.

I went over to Japan and bought a car in 1999. The auctions had quite a few NSX all in great condition and they were pennies reletivly at the timefrown but I had my orders andI had to get a 4 seater ( long stoy don't go there)

There was a white type R NSX and it went for roughly the same price as the others. I had heard of integra typre R but not the NSX type r. Damn i wish I had bought it.

Caruso

7,437 posts

256 months

Tuesday 31st May 2011
quotequote all
Honda were hobbled by the self imposed 280bhp limit that Japanese manufacturers had. It was underpowered, but I think it looked great and made all the right noises. But in the main I think buyers of the time thought their money would be safer in a 911.

Pesty

42,655 posts

256 months

Tuesday 31st May 2011
quotequote all
Yes i notice they dont stick to that limit any more. 280 was still more than the 911 of the time.

LuS1fer

41,135 posts

245 months

Tuesday 31st May 2011
quotequote all
10 Pence Short said:
LuS1fer said:
They were expensive and contrary to the modern mtythical icon it has become "in hindsight", it didn't win the group tests - from memory, the 911 did.
The interior is also very plasticky for what was a very expensive car - made the Corvette (hugely cheaper) look good.
Are you taking the piss? Stitched leather? Plastic?

The difference between the Honda and the competition was that it was well screwed together, from quality components, and didn't creak like the Tin Man's arthritic knees every time you had the cheek to go for a drive.

The interior of a Corvette, even today, is like sitting in a fking Kia Sorento compared to an NSX.
Yes I am. The Corvette uses leather too, believe it or not. However, you're missing the point. This is crud for what was a £70000 car - a Corvette is still cheaper than that right now.

sorepaws

12 posts

162 months

Tuesday 31st May 2011
quotequote all
londonbabe said:
Because it looked like it had been styled by a man who was only used to doing minicabs had been asked to make a mid-engined two seater.

It's all unresolved lines, lumps of black plastic, stick on intakes and sensible bumpers.
The Porsche range at the time looked sleek and gorgeous, and the Ferrari 348 looked glamorous. The NSX looked, well, Japanese.
Ok so it was styled by Pininfarina - I think they are Italian :-D oh and they did the 348 !

B Huey

4,881 posts

199 months

Tuesday 31st May 2011
quotequote all
londonbabe said:
Because it looked like it had been styled by a man who was only used to doing minicabs had been asked to make a mid-engined two seater.

It's all unresolved lines, lumps of black plastic, stick on intakes and sensible bumpers.
The Porsche range at the time looked sleek and gorgeous, and the Ferrari 348 looked glamorous. The NSX looked, well, Japanese.
I think it looks like an elongated Ford Probe (pop-up lights, bubble roof, full width rear lights etc.)


B Huey

4,881 posts

199 months

Tuesday 31st May 2011
quotequote all
Caruso said:
Honda were hobbled by the self imposed 280bhp limit that Japanese manufacturers had. It was underpowered, but I think it looked great and made all the right noises. But in the main I think buyers of the time thought their money would be safer in a 911.
Contemporary Supras pushed out around 330bhp.

POORCARDEALER

8,524 posts

241 months

Tuesday 31st May 2011
quotequote all

I had a 93 L in silver, manual car, loved the fact you were not worried about it breaking, but it needed another 50 bhp imo

10 Pence Short

32,880 posts

217 months

Tuesday 31st May 2011
quotequote all
LuS1fer said:
Yes I am. The Corvette uses leather too, believe it or not. However, you're missing the point. This is crud for what was a £70000 car - a Corvette is still cheaper than that right now.






Sorry, you were saying?

Pesty

42,655 posts

256 months

Tuesday 31st May 2011
quotequote all
10PS

That porsche is not like the interior of a 964 we would have got over here (it may be even a 993 even I can't tell the difference) NSX came out at the time of the 964

For one it does not have the comedy steering wheel we had fitted, It has a diffrent gear knob and most importantly it has something which improves the interior a million times. It has an extra piece under the dash (something the 993 had added)

the 964 is not a million miles away from 70's 911's