RE: Evora GTE 'Proves Lotus Is A £100k Brand'
Discussion
The "trick" with 5year plans of course, is to only go public in about year 4.25, giving just enough time to drum up some interest, and still being able to satisfy the "want it now" lot!
Revealing your plan at year zero leaves an awful lot of time for people to find other things to want.
Revealing your plan at year zero leaves an awful lot of time for people to find other things to want.
So, Lotus hasn't yet opened its doors to its first dealership in China and 'nearly' 120 orders 'flood in'.
What's 'nearly' mean? Either it was 120 or it was fewer.
Last year Ferrari broke its record for its sales in China.
Ferrari has over 10 dealerships.
How many do you think that sales record was?
Fewer than 300.
What's 'nearly' mean? Either it was 120 or it was fewer.
Last year Ferrari broke its record for its sales in China.
Ferrari has over 10 dealerships.
How many do you think that sales record was?
Fewer than 300.
Edited by dandarez on Wednesday 7th September 19:30
if lotus had announced their 5 year plan 6 months before it ended people will think they have knocked out 5 cars very quickly and not done properly. at least this way we get snippets every so often and start to believe that things are being done properly with the design and development of the new cars.
i'm sure ferrari porsche and every one else has 5 year plans, but they don't have to announce them because they already have a very well established brand in that price bracket. when ferrari anounce a new car 6 months before it goes on sale people trust it will be good because its a ferrari. lotus need to build a brand people will trust in the next few years.
i'm sure ferrari porsche and every one else has 5 year plans, but they don't have to announce them because they already have a very well established brand in that price bracket. when ferrari anounce a new car 6 months before it goes on sale people trust it will be good because its a ferrari. lotus need to build a brand people will trust in the next few years.
British Beef said:
Chasing the pounds (both £ & lbs) seems to be the company ethos.
I think it is a real shame they have not offered a lightweight Evora S, which is actually cheaper than the standard car and lighter (without any power upgrades and simply tweaking suspension, then strip out the interior completely) creating a slightly grown up Exige that it is possible to enter and exit without becoming a contortionist!!
I still think the GTE is a stunning car.
What planet do you live on? Can you think of any manufacturer who releases a lighter more focused car cheaper than their normal model?I think it is a real shame they have not offered a lightweight Evora S, which is actually cheaper than the standard car and lighter (without any power upgrades and simply tweaking suspension, then strip out the interior completely) creating a slightly grown up Exige that it is possible to enter and exit without becoming a contortionist!!
I still think the GTE is a stunning car.
John145 said:
What planet do you live on? Can you think of any manufacturer who releases a lighter more focused car cheaper than their normal model?
Well, you could say the Elise CR, but its not a huge amount lighter.You could argue that the Exige V6 is looking to be a bit more grown up and will fit the purpose of being a smaller, lighter platform for the Evora running gear.
Hellbound said:
threespires said:
Johnpidge said:
5 year plans yada yada
My boss talks this sorts of b
ks.........
Which perhaps explains why he's the boss and you're not.My boss talks this sorts of b
ks.........Thank him for working on his 5 year plan to keep you in a job.
Explains a lot.
Not sure if I like this, but I think Dany could be right. Apperently you don't need that much "sticking to core design values" to back up a strong brand or sell a premium product. Lots of people with more money that clue out there...
People buy the Audi A3 for a premium price and that is just a more expensive Golf, Seat, Skoda... Not sure where I read this, but initially the engineers at Audi thougt "we need something to set this A3 apart from the Golf, some technical improvement, else people will not buy this more expensive car". Turns out they were wrong, the planned advanced suspension design was dropped for cost reasons and people still happily bought.
Or look back at the initial Mercedes A-Class. Really bad car IMO, but it still sold quite well. Imagine what a failure that would have been if e.g. Peugeot would have come out with that thing.
Many examples really... People want the brand and some of its "coolnes" reflected back on the owner. That seems to be enough basically as long as the value of the brand is not eroded that much -- and that seems to take a while.
Is the SUV manufacturer from Zuffenhausen doing any high profile racing these days? How long has it been that Mercedes made quality cars? Who here thinks that a high tech VW will really be less trouble in the long run than the analog product from Alfa Romeo?
Personally I'm a bit sad WRT to Lotus, as I'll never have the income to be in the market for one of their 100k+ cars. An Elise on the other hand was something I really wanted. In theory I have cash on the side to (just about) buy a basic new one, but somehow I think they don't want me as a customer anymore. I just dont see myself taking it in for a service at a local German dealer in 5 years and pay a €300+ super car rate / hour for simple service work poorly done.
Alternative? Well I'll just follow the herd here and import a cheap used earlier model from the UK and take it to an independet for any work I can't do myself. Doesn't make any money for Lotus but they don't need it if they can make more of rich Chinese...
People buy the Audi A3 for a premium price and that is just a more expensive Golf, Seat, Skoda... Not sure where I read this, but initially the engineers at Audi thougt "we need something to set this A3 apart from the Golf, some technical improvement, else people will not buy this more expensive car". Turns out they were wrong, the planned advanced suspension design was dropped for cost reasons and people still happily bought.
Or look back at the initial Mercedes A-Class. Really bad car IMO, but it still sold quite well. Imagine what a failure that would have been if e.g. Peugeot would have come out with that thing.
Many examples really... People want the brand and some of its "coolnes" reflected back on the owner. That seems to be enough basically as long as the value of the brand is not eroded that much -- and that seems to take a while.
Is the SUV manufacturer from Zuffenhausen doing any high profile racing these days? How long has it been that Mercedes made quality cars? Who here thinks that a high tech VW will really be less trouble in the long run than the analog product from Alfa Romeo?
Personally I'm a bit sad WRT to Lotus, as I'll never have the income to be in the market for one of their 100k+ cars. An Elise on the other hand was something I really wanted. In theory I have cash on the side to (just about) buy a basic new one, but somehow I think they don't want me as a customer anymore. I just dont see myself taking it in for a service at a local German dealer in 5 years and pay a €300+ super car rate / hour for simple service work poorly done.
Alternative? Well I'll just follow the herd here and import a cheap used earlier model from the UK and take it to an independet for any work I can't do myself. Doesn't make any money for Lotus but they don't need it if they can make more of rich Chinese...
John145 said:
What planet do you live on? Can you think of any manufacturer who releases a lighter more focused car cheaper than their normal model?
Well, Lotus for a start. The Elise Clubman Racer is lighter and cheaper than its standard counterpart thanks to the deletion of luxuries, like the radio, and essentials, like the roof. Strangely, those items can be added back as options, which would rather ruin the point of buying one of course. Miura Anjin said:
Well, Lotus for a start. The Elise Clubman Racer is lighter and cheaper than its standard counterpart thanks to the deletion of luxuries, like the radio, and essentials, like the roof. Strangely, those items can be added back as options, which would rather ruin the point of buying one of course.
But the original question was I want a premium car to have a bespoke lower volume interior (stripped out, can't simply pull they interior out, you must put something in it's place for obvious reasons), bespoke suspension and then some design tweaks. What would porsche do for this priveledge?The Elise CR was just a design tweak hence it was cheaper as it deleted everything the most basic spec elise came with.
Miura Anjin said:
Well, Lotus for a start. The Elise Clubman Racer is lighter and cheaper than its standard counterpart thanks to the deletion of luxuries, like the radio, and essentials, like the roof. Strangely, those items can be added back as options, which would rather ruin the point of buying one of course.
I was having a look round the one at Bell and Colvill last week and disappointingly they've done exactly that, Comfort Pack fitted so its really just got a different paint job and seats.dandarez said:
So, Lotus hasn't yet opened its doors to its first dealership in China and 'nearly' 120 orders 'flood in'.
What's 'nearly' mean? Either it was 120 or it was fewer.
Last year Ferrari broke its record for its sales in China.
Ferrari has over 10 dealerships.
How many do you think that sales record was?
Fewer than 300.
I think the actual number quoted is 114, but PH's 'sloppy journalism' dictat obliged me not to make a proper note. (Either way, my fault and not theirs.)What's 'nearly' mean? Either it was 120 or it was fewer.
Last year Ferrari broke its record for its sales in China.
Ferrari has over 10 dealerships.
How many do you think that sales record was?
Fewer than 300.
Edited by dandarez on Wednesday 7th September 19:30
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