CHRYSLER Delta? WTF?
Discussion
So, we get told that Lancia is making a welcome return to the UK market. So why have I just seen an ad on TV for the Chrysler Delta? This car is identical in appearance to the Lancia Delta sold in Europe...
Why would a car manufacturer, well thought of, have its cars branded as Chrysler, hardly a name revered here in the UK?
Pass.
Why would a car manufacturer, well thought of, have its cars branded as Chrysler, hardly a name revered here in the UK?
Pass.
Edited by Papa Hotel on Wednesday 7th September 20:58
Don't get me started on the marketing bulls
t that tries to convince the viewer that it is a Chrysler, when it was designed as a Lancia and runs on Fiat gear. I could go on and on at my annoyance that car brands are so easily bashed around, but i presume you can already sense my annoyance.
t that tries to convince the viewer that it is a Chrysler, when it was designed as a Lancia and runs on Fiat gear. I could go on and on at my annoyance that car brands are so easily bashed around, but i presume you can already sense my annoyance.
joe58 said:
Don't get me started on the marketing bullst that tries to convince the viewer that it is a Chrysler, when it was designed as a Lancia and runs on Fiat gear. I could go on and on at my annoyance that car brands are so easily bashed around, but i presume you can already sense my annoyance.
Chrysler is now part of the Fiat group, so it's no worse than VW badging a Skoda as an Audi etc.t that tries to convince the viewer that it is a Chrysler, when it was designed as a Lancia and runs on Fiat gear. I could go on and on at my annoyance that car brands are so easily bashed around, but i presume you can already sense my annoyance.At the end of the day, Chrysler has a dealer network, Lancia does not (in the UK). Setting up a dealer network costs money, and Lancia outside of anorak circles is seen as an unreliable rusting POS that left the UK with it's tail between it's legs in a rusty heap of shame.
Still sold as a Lancia in Europe though.
Codswallop said:
Chrysler is now part of the Fiat group, so it's no worse than VW badging a Skoda as an Audi etc.
At the end of the day, Chrysler has a dealer network, Lancia does not (in the UK). Setting up a dealer network costs money, and Lancia outside of anorak circles is seen as an unreliable rusting POS that left the UK with it's tail between it's legs in a rusty heap of shame.
Still sold as a Lancia in Europe though.
It's slightly different as those cars are different in some ways, but not as much as I thought trying to find the difference between a Octavia and A4 interior and it turned out to be the same At the end of the day, Chrysler has a dealer network, Lancia does not (in the UK). Setting up a dealer network costs money, and Lancia outside of anorak circles is seen as an unreliable rusting POS that left the UK with it's tail between it's legs in a rusty heap of shame.
Still sold as a Lancia in Europe though.
. Whereas the only difference here are the badges. And they could piggy back on Fiat dealers while they get started. Or simply turn the Chrysler dealerships into Lancia.The Delta name is synonymous with Lancia, so why badge it as a Chrysler and have a guy with an American accent try to persuade us it's an American car? It'll get viewed the same way as Chevrolets, st boxes that the marketing people have tried to jazz up with an American badge.
Italian cars sell well in this country, American cars don't. Look at Cadillac and Dodge. People buy them for Italian style and flair and that leads them to forgive reliability issues. American cars are usually crap and soulless.
t boxes that the marketing people have tried to jazz up with an American badge. Italian cars sell well in this country, American cars don't. Look at Cadillac and Dodge. People buy them for Italian style and flair and that leads them to forgive reliability issues. American cars are usually crap and soulless.
Blakewater said:
The Delta name is synonymous with Lancia, so why badge it as a Chrysler and have a guy with an American accent try to persuade us it's an American car? It'll get viewed the same way as Chevrolets, st boxes that the marketing people have tried to jazz up with an American badge.
Italian cars sell well in this country, American cars don't. Look at Cadillac and Dodge. People buy them for Italian style and flair and that leads them to forgive reliability issues. American cars are usually crap and soulless.
Small Italian cars sell well here. However, I have seen far more Chrysler Neons (in their time), Chevrolet Cruzes etc than I have seen Fiat Chromas and Alfa 159s for example. When was the last time you saw a new Fiat Bravo? Had good reviews, and yet no one bought one.t boxes that the marketing people have tried to jazz up with an American badge. Italian cars sell well in this country, American cars don't. Look at Cadillac and Dodge. People buy them for Italian style and flair and that leads them to forgive reliability issues. American cars are usually crap and soulless.
The choice of brand was made because Chrysler have a UK dealer network, Lancia do not. It's as simple as that really, the car is not going to be a volume seller but gives Fiat Group an avenue into a market where they have basically no sales (when was the last time you saw a Fiat Bravo?!) at a relatively low cost.
To re-establish a Lancia dealer network would cost millions, even if they just gave the franchise to current Fiat or Alfa dealers and most people under 35 have no idea what a Lancia is anyway (while those older than 35 remember them as rusty unreliable rubbish) so it would be a waste of cash.
To re-establish a Lancia dealer network would cost millions, even if they just gave the franchise to current Fiat or Alfa dealers and most people under 35 have no idea what a Lancia is anyway (while those older than 35 remember them as rusty unreliable rubbish) so it would be a waste of cash.
Don't Chrysler have a half decent reputation in the UK these days, anyway?
The 300C is relatively popular and the Crossfire also sold quite well.
Shame about the Avenger, though.... It was an appealing car, looked really good and muscular, had a VW 2.0TDI lump and, most of all, was really cheap. Sadly the interior quality was shocking. They very nearly tempted me into one as a company car, too.
Anyway, I'd prefer my Lancia with a Lancia badge, but that's nit going to happen in the UK for a long time.
The 300C is relatively popular and the Crossfire also sold quite well.
Shame about the Avenger, though.... It was an appealing car, looked really good and muscular, had a VW 2.0TDI lump and, most of all, was really cheap. Sadly the interior quality was shocking. They very nearly tempted me into one as a company car, too.
Anyway, I'd prefer my Lancia with a Lancia badge, but that's nit going to happen in the UK for a long time.
Codswallop said:
Blakewater said:
The Delta name is synonymous with Lancia, so why badge it as a Chrysler and have a guy with an American accent try to persuade us it's an American car? It'll get viewed the same way as Chevrolets, st boxes that the marketing people have tried to jazz up with an American badge.
Italian cars sell well in this country, American cars don't. Look at Cadillac and Dodge. People buy them for Italian style and flair and that leads them to forgive reliability issues. American cars are usually crap and soulless.
Small Italian cars sell well here. However, I have seen far more Chrysler Neons (in their time), Chevrolet Cruzes etc than I have seen Fiat Chromas and Alfa 159s for example. When was the last time you saw a new Fiat Bravo? Had good reviews, and yet no one bought one.t boxes that the marketing people have tried to jazz up with an American badge. Italian cars sell well in this country, American cars don't. Look at Cadillac and Dodge. People buy them for Italian style and flair and that leads them to forgive reliability issues. American cars are usually crap and soulless.
t because people were still fond of it. The Delta looks Italian, not American. Alfa Romeo dealerships tend to be alongside Fiat dealerships so why not incorporate Lancia dealerships into them as well? GM are big on selling the same car with different badges in different markets. The Vauxhall Insignia is sold as the Buick Regal in the US, but they use the domestic brand name in each place.
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