RE: Lotus unveils Evora GTE 'By Swizz Beatz'
Discussion
Lotus are working out how to power their future car manufacture, they are going to rig a dynamo to Colin Chapman.
He is currently capable with the amount he is spinning to produce enough power for 15 Elise a week, the aim is much higher. Going to be a lot more vomtastic cooler than a polar bear; f
kups from mr behr and co. 
He is currently capable with the amount he is spinning to produce enough power for 15 Elise a week, the aim is much higher. Going to be a lot more vomtastic cooler than a polar bear; f
kups from mr behr and co. What a load of ste!
Marketing seems focussed on selling on perceived image rather than expectation of the products quality.
I bet the LibCon government are glad they stepped in to prop them up now
Yes, here is a few million to make cars for rappers innit!
Lotus is gonna go the way of TVR, but in a much uglier way I think.
Dave
te!Marketing seems focussed on selling on perceived image rather than expectation of the products quality.
I bet the LibCon government are glad they stepped in to prop them up now
Yes, here is a few million to make cars for rappers innit!
Lotus is gonna go the way of TVR, but in a much uglier way I think.
Dave
LOL at some of the comments on here.
Colin Chapman? FFS he died 30 years ago and he wasn't adverse to making a few quid however he could.
Obviously the car looks awesome but its obviously being used to target, as said on here, young, affluent people who have high incomes and who may be buying 911s etc. Whether you like this kind of event or not, these people know what they're doing.
Colin Chapman? FFS he died 30 years ago and he wasn't adverse to making a few quid however he could.
Obviously the car looks awesome but its obviously being used to target, as said on here, young, affluent people who have high incomes and who may be buying 911s etc. Whether you like this kind of event or not, these people know what they're doing.
I'm sure this'll make no sense to most of the UK beard tugging Lotus stalwarts.
Swizz Beats is Mr. Alicia Keys, and as a producer has worked with Jay-Z, Beyonce and many others. He's a bit of a hot thing with US media, and has tie-ins with Reebok, as a painter (donating profits to Cystic Fibrosis and Cancer charities), won a Grammy and been nominated for a couple more.
Most significant is that the GTE is getting big launches in China and the US. The US market in particular seems pretty ambivalent to the standard Lotus range - nimble cars aren't important, and big block US cars can usually out-drag them at a fraction of the cost.
So, I can understand this launch. It's targeting America with a car that has serious performance and with an aspirational tie-in. It'll make no sense whatsoever to the UK. Whether the US market will notice is another thing entirely.
After the rubbish trend for matt black cars, I quite like the Chrome red. The GTE really works for me too. To be honest I don't know what the rest of you lot want from Lotus (apart from apparently hoping they'll curl up and die). One particular marketing campaign doesn't define the company, and anything they can do to get out of their core market (who are full of opinions but, it seems shallow in the pocket department) is a good thing.
Swizz Beats is Mr. Alicia Keys, and as a producer has worked with Jay-Z, Beyonce and many others. He's a bit of a hot thing with US media, and has tie-ins with Reebok, as a painter (donating profits to Cystic Fibrosis and Cancer charities), won a Grammy and been nominated for a couple more.
Most significant is that the GTE is getting big launches in China and the US. The US market in particular seems pretty ambivalent to the standard Lotus range - nimble cars aren't important, and big block US cars can usually out-drag them at a fraction of the cost.
So, I can understand this launch. It's targeting America with a car that has serious performance and with an aspirational tie-in. It'll make no sense whatsoever to the UK. Whether the US market will notice is another thing entirely.
After the rubbish trend for matt black cars, I quite like the Chrome red. The GTE really works for me too. To be honest I don't know what the rest of you lot want from Lotus (apart from apparently hoping they'll curl up and die). One particular marketing campaign doesn't define the company, and anything they can do to get out of their core market (who are full of opinions but, it seems shallow in the pocket department) is a good thing.
Tuna said:
I'm sure this'll make no sense to most of the UK beard tugging Lotus stalwarts.
Swizz Beats is Mr. Alicia Keys, and as a producer has worked with Jay-Z, Beyonce and many others. He's a bit of a hot thing with US media, and has tie-ins with Reebok, as a painter (donating profits to Cystic Fibrosis and Cancer charities), won a Grammy and been nominated for a couple more.
Most significant is that the GTE is getting big launches in China and the US. The US market in particular seems pretty ambivalent to the standard Lotus range - nimble cars aren't important, and big block US cars can usually out-drag them at a fraction of the cost.
So, I can understand this launch. It's targeting America with a car that has serious performance and with an aspirational tie-in. It'll make no sense whatsoever to the UK. Whether the US market will notice is another thing entirely.
After the rubbish trend for matt black cars, I quite like the Chrome red. The GTE really works for me too. To be honest I don't know what the rest of you lot want from Lotus (apart from apparently hoping they'll curl up and die). One particular marketing campaign doesn't define the company, and anything they can do to get out of their core market (who are full of opinions but, it seems shallow in the pocket department) is a good thing.
This.Swizz Beats is Mr. Alicia Keys, and as a producer has worked with Jay-Z, Beyonce and many others. He's a bit of a hot thing with US media, and has tie-ins with Reebok, as a painter (donating profits to Cystic Fibrosis and Cancer charities), won a Grammy and been nominated for a couple more.
Most significant is that the GTE is getting big launches in China and the US. The US market in particular seems pretty ambivalent to the standard Lotus range - nimble cars aren't important, and big block US cars can usually out-drag them at a fraction of the cost.
So, I can understand this launch. It's targeting America with a car that has serious performance and with an aspirational tie-in. It'll make no sense whatsoever to the UK. Whether the US market will notice is another thing entirely.
After the rubbish trend for matt black cars, I quite like the Chrome red. The GTE really works for me too. To be honest I don't know what the rest of you lot want from Lotus (apart from apparently hoping they'll curl up and die). One particular marketing campaign doesn't define the company, and anything they can do to get out of their core market (who are full of opinions but, it seems shallow in the pocket department) is a good thing.
Tuna said:
I'm sure this'll make no sense to most of the UK beard tugging Lotus stalwarts.
Swizz Beats is Mr. Alicia Keys, and as a producer has worked with Jay-Z, Beyonce and many others. He's a bit of a hot thing with US media, and has tie-ins with Reebok, as a painter (donating profits to Cystic Fibrosis and Cancer charities), won a Grammy and been nominated for a couple more.
Most significant is that the GTE is getting big launches in China and the US. The US market in particular seems pretty ambivalent to the standard Lotus range - nimble cars aren't important, and big block US cars can usually out-drag them at a fraction of the cost.
So, I can understand this launch. It's targeting America with a car that has serious performance and with an aspirational tie-in. It'll make no sense whatsoever to the UK. Whether the US market will notice is another thing entirely.
That all may be so, but there's no fSwizz Beats is Mr. Alicia Keys, and as a producer has worked with Jay-Z, Beyonce and many others. He's a bit of a hot thing with US media, and has tie-ins with Reebok, as a painter (donating profits to Cystic Fibrosis and Cancer charities), won a Grammy and been nominated for a couple more.
Most significant is that the GTE is getting big launches in China and the US. The US market in particular seems pretty ambivalent to the standard Lotus range - nimble cars aren't important, and big block US cars can usually out-drag them at a fraction of the cost.
So, I can understand this launch. It's targeting America with a car that has serious performance and with an aspirational tie-in. It'll make no sense whatsoever to the UK. Whether the US market will notice is another thing entirely.
king way that the yanks are going to buy that car.
Not sure what Lotus fans are complaining about - appears to be a typical special edition - stick some paint on, spec a few extras and release as a "special edition"! 
Ok, apart from the complete change of marketing direction. It'll either become a big sucess or die very quickly. Time will tell.
Ok, apart from the complete change of marketing direction. It'll either become a big sucess or die very quickly. Time will tell.
That does give hope to those of us desperately waiting for the Michael Knight edition. 
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