Worst cliches used in car advert descriptions

Worst cliches used in car advert descriptions

Author
Discussion

ajmotorsport

Original Poster:

29 posts

201 months

Sunday 12th February 2012
quotequote all
Any Fiat or Alfa:

" the all important red key "


Has anyone actually ever needed to use this all important key. When I have one I just throw it in the key box and it only comes out when im selling the car. I'm thinking of buying a car of one of these sellers and as he hands over said key, I will just throw it as far as I can in a river or something and gauge his reaction.

KardioKate

1,584 posts

154 months

Sunday 12th February 2012
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What do the red keys actually do? We had a Ford Fiesta with one once, and we couldn't work it out.

dav123a

1,220 posts

159 months

Sunday 12th February 2012
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Tidy runner , first to see will buy , one lady owner.

Steffan

10,362 posts

228 months

Sunday 12th February 2012
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Drives Beautifully, Mint, Full Service History (NOT), Immaculate, Unmarked, Never Raced Or Rallied, First To See Will Buy, One Careful Owner,

and so forth.

And the use of capitals!

shed driver

2,164 posts

160 months

Sunday 12th February 2012
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Turns heads.

SD

benzito

1,060 posts

159 months

Sunday 12th February 2012
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this car "wants for nothing"

"runs like new or runs like its done only half the miles"

any high mileage car "motorway miles"

my "pride and joy"

"comes fully loaded"

"I viewed a thousand cars before I finally settled on this particular one"

"in my opinion the best colour combination"

"this is a fast car so not for the faint-hearted"

"no tyre-kickers, test pilots, canvassers, time-wasters, make sure you have the funds first before enquiring"!





Timuth

16 posts

173 months

Sunday 12th February 2012
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Featured and seen in numerous magazines and welcomed at events across the UK and Europe,Well over £20K spent in 2011 alone including a complete engine rebuild

Triumph Man

8,691 posts

168 months

Sunday 12th February 2012
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ajmotorsport said:
Any Fiat or Alfa:

" the all important red key "


Has anyone actually ever needed to use this all important key. When I have one I just throw it in the key box and it only comes out when im selling the car. I'm thinking of buying a car of one of these sellers and as he hands over said key, I will just throw it as far as I can in a river or something and gauge his reaction.
The red key is the master key required for programming of all new keys, I believe.

halo34

2,444 posts

199 months

Sunday 12th February 2012
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Buy with confidence from this established trader.

All that jazz

7,632 posts

146 months

Monday 13th February 2012
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laugh

Good thread!

The best one has got to be the "moving abroad" statement, which 999 times out of a 1000 means there is a 4 figure bill coming your way within a few weeks and the seller is hoping and praying that you don't come to batter him. rofl

Anything over 100k is always "motorway miles". rofl

"1 careful lady owner" = clutch fked, alloys fked and zillions of trolley dings. rofl

m44kts

801 posts

200 months

Monday 13th February 2012
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This has got me paranoid as I've just listed my Escort for sale.

  • runs off to count the clichés in the ad*

NadiR

1,071 posts

147 months

Monday 13th February 2012
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"Part Service History", "Owned by family and friends for 20+ years", "Best example for the money"

All that jazz

7,632 posts

146 months

Monday 13th February 2012
quotequote all
m44kts said:
This has got me paranoid as I've just listed my Escort for sale.

  • runs off to count the clichés in the ad*
rofl

BorkFactor

7,265 posts

158 months

Monday 13th February 2012
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"Not for the faint hearted"

What the...?!

okie592

2,711 posts

167 months

Monday 13th February 2012
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One lady owner - sums up

never serivced, badly kerbed alloys, put though automatic car washes, oil low, whats that grinding noise? Parking dents, scrapes. whats a clutch?

Ray Luxury-Yacht

8,910 posts

216 months

Monday 13th February 2012
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Funnily enough, the last car I bought from a dealer was a lovely Octavia VRS. It was, and still is, a fabulous example in every way - well looked after, fit as a fiddle and drives beautifully, clearly looked after by previous owners.

It came with one of the most comprehensive history files I've ever seen with a used car, especially from a dealer - every single bill and receipt, near as dammit from new. Every single MOT. Even receipts for new tyres, dammit!

Service book all stamped up, with receipts to match the stamps.

From all this, I managed to suss out that the previous owner of 7 years worked at a place around 80 miles from his home address. I sussed this because his home address was on the v5 and all the work / servicing had been done at this place 80 miles away. The journey from his home to work would have clearly been on motorways, as it is near where I live so I knew the route he would have taken.

As the last service had been very recent, I called the garage. It was a small independent, and the proprieter knew immediately of the car and owner I was calling about. He explained that the owner's work was round the corner and they had looked after 'Mr. X's' car for the last 7 years. Moreover 'Mr. X' always instructed them to do whatever was necessary to the car regardless of cost, as he relied on it for his long commute.

So 'comprehensive service history' and 'motorway miles' could not have been more apt in the case of this car, and yet for some reason the dealer I bought it from did not advertise these things in any way at all, with any kind of tired cliche or rhetoric - when thousands of others would not have missed the chance!

I guess they knew the car would sell itself upon viewing - indeed I was lucky, as they put it on their website upon receipt of it as part-ex one morning, before it had even been valeted. I was lucky enough to see it advertised on PH the same day, and they gave it a valet over lunchtime whilst I was on my way to view it that afternoon. Sold by 3pm - I was delighted to get a great car at what I still consider to be a bargain price, and they outed a px within 6 hours of receipt.

Funny old world, this used car market! biggrin


ambuletz

10,745 posts

181 months

Monday 13th February 2012
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The car is finished in <insert colour> which I think is personally the best colour to have.

I.e. The mondedo is finished in metallic silver, which I think personally is the best colour to have of this model.

Ray Luxury-Yacht

8,910 posts

216 months

Monday 13th February 2012
quotequote all
ambuletz said:
The car is finished in <insert colour> which I think is personally the best colour to have.

I.e. The mondedo is finished in metallic silver, which I think personally is the best colour to have of this model.
rofl I love this one with dealers, second only to trim / options spec.

I.e. - this exterior colour , interior trim combo is the most desireable when they're selling, but when they're buying, it's the least desireable / difficult to shift!!


halo34

2,444 posts

199 months

Monday 13th February 2012
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I forgot 99,000 miles......yeah right..

sparks_E39

12,738 posts

213 months

Monday 13th February 2012
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"The best/cheapest in the country"