Worst cliches used in car advert descriptions

Worst cliches used in car advert descriptions

Author
Discussion

texasjohn

3,687 posts

232 months

Monday 13th February 2012
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New baby, company car and moving abroad can all be verified though, to be fair an honest seller probably wouldn't mind providing some evidence too

Remagel2507

1,456 posts

193 months

Monday 13th February 2012
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I also found this seller to have some funny cliches at times http://www.ebay.co.uk/sch/carswithnoreserve/m.html... I remember when they had a 3.0 CDTI Vectra and wrote that ' it was extremely quick on the road test' and then going on to say that it now doesn't run.

WeirdNeville

5,969 posts

216 months

Monday 13th February 2012
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There was a garage in Leicester which used to run a brilliant little ad-box in the Leicester Mercury. It contained such gems as:
"First to see will Cry"
"Slight rust - Buyer brings own dustpan"
"Saturn 5 Milage, Johnny 5 power"

And various others. It was always worth a Read.

BDR529

3,560 posts

175 months

Monday 13th February 2012
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I've been looking at 328s alot, I saw one on gumtree that had a pretty heavy front end hit and was being broken for spares. Bumper, radiator, n/s wing, bonnet, slam panel, N/S suspension all fked. Saw the same car on autotrader a month later with panels in a different shade of red and a wonky bumper, with "immaculate condition, this car has been very well looked after, genuine standard example, HPI clear!!" in the description hehe

BDR529

3,560 posts

175 months

Monday 13th February 2012
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WeirdNeville said:
There was a garage in Leicester which used to run a brilliant little ad-box in the Leicester Mercury. It contained such gems as:
"First to see will Cry"
"Slight rust - Buyer brings own dustpan"
"Saturn 5 Milage, Johnny 5 power"

And various others. It was always worth a Read.
Those are great biggrin

All that jazz

7,632 posts

147 months

Monday 13th February 2012
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In salvage sections - "light front end damage" and there's absolutely NOTHING left of the car. It has no identifiable features whatsoever. hehe

yellowbentines

5,346 posts

208 months

Monday 13th February 2012
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56 miles, when it's done 56000 but they want the ad to place higher up the listings when sorted by mileage - a favourite of MB motor group who inflict these ads upon the PH Classifieds.

CtrlAltDel

50 posts

149 months

Monday 13th February 2012
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"Bad points: car could use good clean, vacum, etc."

Really? You couldn't even be bothered to do that much yourself prior to sale?!

Also, people who think it's cute to have a picture of their little brat in the driver's seat




Mr2Mike

20,143 posts

256 months

Monday 13th February 2012
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benjj said:
"only selling due to company car..."
Often followed by "p/ex considered"

Ray Luxury-Yacht

8,910 posts

217 months

Monday 13th February 2012
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halo34 said:
Sparkling "insert colour here", I can't remember the last time I saw a car sitting there sparkling on it's own.
I've also seen 'gleaming white' biggrin


Ray Luxury-Yacht

8,910 posts

217 months

Monday 13th February 2012
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benjj said:
  • drives 40 miles to see*
  • arrives at festering hovel with broken couch in front garden, pitbull growling by front door, pizza boxes everywhere, sky dish & 175 inch TV proudly displayed in front window*
rofl You forgot 400 children running around everywhere underfoot, with hundreds of broken toys littering every floor surface, and no stair carpet.

And why do houses like these always smell of cooking? When nothing's actually being cooked at the time? Even their bloody clothes always smell of cooking!!

julianm

1,545 posts

202 months

Monday 13th February 2012
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Current Renault ad - apparently the nice young man can afford a degree, buy a Renault, buy a house, get married & have a child all in 4 years. He then needs a bigger Renault. All in the recession soaked UK in 2012. Perhaps the writer was thinking of 1972.

YeahYeahWhatever

650 posts

207 months

Monday 13th February 2012
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No messers.


As if biggrin

AndrewW-G

11,968 posts

218 months

Monday 13th February 2012
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"Highly maintained and immaculate throughout" or "complete with extensive maintenance portfolio"

Both frequently seen on the adverts of a trader who went to prison for 6 months on a long Caribbean cruise, for faking service histories and selling cars with misleading adverts

Edited by AndrewW-G on Monday 13th February 20:11

Froomee

1,425 posts

170 months

Monday 13th February 2012
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FSH - "can I see the service book?" sellers reply "I lost it" or look through to find the next service is due in a few thousand miles.

Full <insert manufacturer> service history - "what garage is this?" sellers reply " a friend but it was serviced by the manufacturer before then"

The tyres/discs/pads we're replaced xxxx miles ago - they need replacing soon.

The car is as new.

"The car is ££££'s underpriced" - "so why have you had it nearly a year?"

Cheapest in the country - condition usually tells you why!

Ray Luxury-Yacht

8,910 posts

217 months

Monday 13th February 2012
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julianm said:
Current Renault ad - apparently the nice young man can afford a degree, buy a Renault, buy a house, get married & have a child all in 4 years. He then needs a bigger Renault. All in the recession soaked UK in 2012. Perhaps the writer was thinking of 1972.
It's apt that you bring this advert up in this thread - I think the ad is one of the most horrendous advertising cliches ever!

They depict the bloke going through the usual, boring stages of growing up and frankly, in my opinion, ending up a dull, 'broken man', piloting a child wagon around ad in finitum.

I bet his name is 'Josh' and he works in marketing. The .

What his missus doesn't realise however, is that by the time he's 25, Josh is fed up with his boring monotonous life, and realises he's missed out on all the fun his peers had in their late teens. So he starts fabricating 'business meetings' but in reality is spending nights away in hotel rooms with wes and drugs.

He ends up shagging the 17 year old office intern, she gets pregnant, the whole sorry story gets out and he ends up in a messy divorce.

The wife gets the house, and Josh ends up in a grotty flat in Hackney. The Renault MPV is long gone, and as the CSA are taking half of Josh's wages at source, all he can afford now is a 120,000 miles 'T' plate Renault Clio, without it's wheel trims.

Hmm, thinking about it, Renault missed a trick - if they lengthened the advert to my version, they could end it by saying 'Look at Josh's 'T' plate Clio! Despite being 13 years old with 120,000 miles racked up in London it's still going strong, doesn't use much oil, isn't that rattly, and only has a bit of rust along the bottom of the doors and rear arches. See how good our cars last!!

They didn't think it through. French tts.



Edited by Ray Luxury-Yacht on Monday 13th February 20:29

judas

5,994 posts

260 months

Monday 13th February 2012
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BorkFactor said:
"Real price £XXXX sorry not £XXX" banghead

Getting used far too much in recent times I think.
This. Nothing will get me moving onto the next ad more quickly.

WeirdNeville

5,969 posts

216 months

Monday 13th February 2012
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Froomee said:
The tyres/discs/pads we're replaced xxxx miles ago - they need replacing soon.
Hmmm, I got done with this one.
Buying my car:
"Recent brakes" Is that all round? "Yes mate". Funny, the fronts are lipped... In the history: Rear brakes and pads done 20,000 miles ago... Fronts done 30,000 miles ago! Not really Recent... 4 years ago as it happens. Thankfully I'd found the prices for consumables beforehand and negotiated another £300 off for that- £250 worth of parts.

Classic Grad 98

24,757 posts

161 months

Tuesday 14th February 2012
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Just remembered "priced to sell" and simular. Of course it is, it's for sale...