RE: Why Bentley has to build its SUV
Discussion
There must be some kind of wierd marketing strategy thing going on here.
Porsche did it with the Cayenne and will probably do the same with the Panamera.
For the first version of your new model, make it drive well but look like a dungheap. You know that many customers will ignore the looks because:
1. They want the latest new toy to impress their friends and neighbours
2. They always buy products from that manufacturer
3. They are partially sighted
After 4-5 years when you have exhausted the above, then rebody the same car to make it much better looking, thereby capturing sales from all the above plus those who want to upgrade purely because the new one is so much better looking than their one.
Porsche did it with the Cayenne and will probably do the same with the Panamera.
For the first version of your new model, make it drive well but look like a dungheap. You know that many customers will ignore the looks because:
1. They want the latest new toy to impress their friends and neighbours
2. They always buy products from that manufacturer
3. They are partially sighted
After 4-5 years when you have exhausted the above, then rebody the same car to make it much better looking, thereby capturing sales from all the above plus those who want to upgrade purely because the new one is so much better looking than their one.
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