RE: Brand loyalty: £250K on 23 Peugeots

RE: Brand loyalty: £250K on 23 Peugeots

Author
Discussion

Ari

19,347 posts

215 months

Wednesday 21st March 2012
quotequote all
SeenTheStrings said:
Wow, some of PH's members really are insightful, knowledgable and measured! This is the most crass, vulgar and bilious trolling I've seen on PistonHeads yet.

OK, so you don't like Peugeots. That's your choice. To this chap they represent a transport choice that meets his needs. Surely that's every bit as valid as buying a car based on the opinions of people you've never met, which is what a lot of people do. Besides, if you're going to judge this guy solely on his choice of car, perhaps you're so shallow that your opinions aren't worth much anyway. And all you Adonis types out there who are too beautiful to post a photo of yourselves because it would make us all jealous should simply be thankful that you have looks to die for, rather than mock someone whose reflection in the mirror isn't as pleasing as your own...

Is it fair to play the 'my tax bought this' card. Er, no. Your tax bought his services as an employee. What he chooses to do with his income is his business. Just like all those evil consultant suregons who selfishly exploit people's misfortune in becoming ill so they can smoke around in Bentleys and Porsches.

As Riggers said, the real deal here was the non-news that a repeat purchaser was rewarded with a small gift. But here's the thing: it's a much nicer to read this story than it is to read about recession, crime and disaster, isn't it?

Fortunately, we're not all Troy Queefs (thank God) and there are more 'ordinary' people driving 'boring' cars than there are ace helmsmiths warrioring around in 335Ds (mapped or otherwise).

There's a line between a bit of good-natured ribbing and ill-humoured bullying. This jumped clean over it and then some.

Oh, and on the depreciation question, it's really easy to work out, should you obsess about such things. You add up all the money spent on the cars then subtract the combined value of and that you still own. It's not rocket science, people, it just takes a little common sense. Unfortunately, this thread has proved that common sense is far from common...
Spot on. yes

ash reynolds

469 posts

191 months

Wednesday 21st March 2012
quotequote all
Good luck to him. He obviously has finances that can support his purchasing choices. I've bought 2 new cars in the past for circa 18k before I worked out that if I changed cars every 3 years I'd lose around 9k every time. I personally decided that I didn't want to write off ~27k every 9 years. I believe that if you wouldn't miss this kind of money then you can truly afford new cars. Some people would do well to think beyond the monthly payments and think of HP cash as their own before
signing the agreement.

For others it's not an issue and good luck to them. The industry needs new cars sold for balance to be achieved.

predding

455 posts

216 months

Wednesday 21st March 2012
quotequote all
Dave Hedgehog said:
Hellbound said:
Oh dear. On so many levels.
indead

what more can you say ...

they must be pissing themselves at his dealership
+100 - they should all have kep quiet over that one - just think of all the fun he could have had trying out different cars. After this PR they should be giving him and his family free servicing and insurance for life...hope someone at Peugeot Marketing is reading this

Numeric

1,396 posts

151 months

Wednesday 21st March 2012
quotequote all
mercfunder said:
Numeric said:
Most sales people are very short term so they care about next months bonus only.
With respect that is bks, the majority of sales people do actually care about their customers and the products they sell, the ones only motivated by the cash are found out very quickly.
It is probably because the sales guys care about the customer that he has kept going back to the same dealer.
I stand to be corrected - and as I said there are a lot of exceptions...but how many sales people would ditch a sale because the car the customer is expressing interest in is not the best choice for the customer despite the car having the biggest dealer bonus attached to it. And the best sales people I've ever seen in action are exceptional manipulators and get the job done - making money for the dealer group they work for. To be honest if I had sales people NOT generating the greatest profit because they wanted the customer to have the best deals I'd ditch them. Of course they are allowed to be friends to the customer and in some instances they will generate long standing relationships - but their job is uni-directional - making money.

(I would say that I'm talking mass market here - if I popped into Caterham I'd expect a very different mentality based around the car capability and service - BUT - I still imagine the sales person was on commision rather than salary!)

Edited by Numeric on Wednesday 21st March 09:28

predding

455 posts

216 months

Wednesday 21st March 2012
quotequote all
mercfunder said:
Numeric said:
Most sales people are very short term so they care about next months bonus only.
With respect that is bks, the majority of sales people do actually care about their customers and the products they sell, the ones only motivated by the cash are found out very quickly.
It is probably because the sales guys care about the customer that he has kept going back to the same dealer.
Well - FYI - 2 sides of the coin - the majority doesnt include Audi but does include BMW - after a postponed test drive for 'a customer needing the car' - the Audi sales guy asked if I wanted to buy it there and then after telling him it was an inferior product to BMW (I have had Audis for several years despite their poor sales and service - lived in hope it would get better). BMW were professionalism personified and so moved to the 'dark side' and never looked back. In relating the experience to Audi Product Marketing guys from Ingolstadt (who were not impressed at all) they asked what could they do improve sales training - 'Do an undercover video at a BMW Dealership' I advised...

A bit off topic but the point is that not the majority of dealerships think about long term customer service and one galring omission is the interconnection between Sales and Service ie the Sales guy should have the ability to monitor all his 'sales' coming in for service and check on customer feedback - even this is weak at my selling BMW dealership and I will be moving to another dealership for service.

04helipilot

396 posts

151 months

Wednesday 21st March 2012
quotequote all
SeenTheStrings said:
Wow, some of PH's members really are insightful, knowledgable and measured! This is the most crass, vulgar and bilious trolling I've seen on PistonHeads yet.

OK, so you don't like Peugeots. That's your choice. To this chap they represent a transport choice that meets his needs. Surely that's every bit as valid as buying a car based on the opinions of people you've never met, which is what a lot of people do. Besides, if you're going to judge this guy solely on his choice of car, perhaps you're so shallow that your opinions aren't worth much anyway. And all you Adonis types out there who are too beautiful to post a photo of yourselves because it would make us all jealous should simply be thankful that you have looks to die for, rather than mock someone whose reflection in the mirror isn't as pleasing as your own...

Is it fair to play the 'my tax bought this' card. Er, no. Your tax bought his services as an employee. What he chooses to do with his income is his business. Just like all those evil consultant suregons who selfishly exploit people's misfortune in becoming ill so they can smoke around in Bentleys and Porsches.

As Riggers said, the real deal here was the non-news that a repeat purchaser was rewarded with a small gift. But here's the thing: it's a much nicer to read this story than it is to read about recession, crime and disaster, isn't it?

Fortunately, we're not all Troy Queefs (thank God) and there are more 'ordinary' people driving 'boring' cars than there are ace helmsmiths warrioring around in 335Ds (mapped or otherwise).

There's a line between a bit of good-natured ribbing and ill-humoured bullying. This jumped clean over it and then some.

Oh, and on the depreciation question, it's really easy to work out, should you obsess about such things. You add up all the money spent on the cars then subtract the combined value of and that you still own. It's not rocket science, people, it just takes a little common sense. Unfortunately, this thread has proved that common sense is far from common...


Chill pill required !

J4CKO

41,567 posts

200 months

Wednesday 21st March 2012
quotequote all
Numeric said:
Butter Face said:
Numeric said:
I was on the wrong side of all this and boy did the dealers treat the poor sap who came in and traded the car and didn't ask for discount badly - and look what happens here - a bit of shabby PR.

Yet without these people the dealerships would go bust.....
What do you mean by badly? I expect he gets treated very very well as do most repeat customers to dealerships.
Oh they would be nice to the customer's face - but there was hardly a duty of care. That vehicle that was hard to shift - get them into it despite it having horrid depreciation.
Er, have you met car dealers, "Duty of care", are they meant to say no, dont buy that lime green 206 petrol with purple interior as you may lose money, car dealers are looking to make money, sometimes to tuck you up big style and you losing money is not ont he radar, their pockets and not getting any legal issues is as far as it goes, they will possibly sell you a car that will kill you but as long as they cant be held accountable. They arent all like that but its a cut throat business, i have seen it first hand.

toppstuff

13,698 posts

247 months

Wednesday 21st March 2012
quotequote all
I think the story here is NOT the character of the person concerned or his taste in cars, but rather the attitude of Peugeot toward what represents a proper "award" worthy of this customers loyalty.

He seems a perfectly decent fellow I am sure.

Peugeot, on the other hand, seem to be taking the piss.

Whoever runs Peugeot's corporate comms team should hang their head in shame.


J4CKO

41,567 posts

200 months

Wednesday 21st March 2012
quotequote all
toppstuff said:
I think the story here is NOT the character of the person concerned or his taste in cars, but rather the attitude of Peugeot toward what represents a proper "award" worthy of this customers loyalty.

He seems a perfectly decent fellow I am sure.

Peugeot, on the other hand, seem to be taking the piss.

Whoever runs Peugeot's corporate comms team should hang their head in shame.
They didnt need to do anything, but as they had it should have been a little less mean looking.

0000

13,812 posts

191 months

Wednesday 21st March 2012
quotequote all
toppstuff said:
I think the story here is NOT the character of the person concerned or his taste in cars, but rather the attitude of Peugeot toward what represents a proper "award" worthy of this customers loyalty.

He seems a perfectly decent fellow I am sure.

Peugeot, on the other hand, seem to be taking the piss.

Whoever runs Peugeot's corporate comms team should hang their head in shame.
Sort of. Peugeot are a business, there to make money as is oft said on PH. There's no doubt they've been successful on that point here; I doubt they've been particularly ruthless and yet this person has repeatedly gone back and bought from them to a fantastical extent.

I wouldn't think a weekend in an R8 a dreadful offer from Audi after spending 20 years in an A3, or a GT from Ford. This guy for some unfathomable reason chooses Peugeot so why would they offer him anything else? Unless they think their cars are st too.

I'm not sure some clumsy attempt at PR is quite as much a story as spending so much money in a Peugeot garage for such a long time. He'll never get those years back.