Lotus announces partnership with Mansory
German 'styling' house to become Official Customisation Studio for Lotus
Mansory will be tasked with creating bespoke bodywork, trim and finishes for the Elise, Exige and Evora, a move that actually seems fitting for a company that bridges the gap between tuning house and full-on coachbuilder.
Mansory's connection with Lotus began at the Geneva show in 2011, when the firm presented the Evora Concept Bespoke. Since then Lotus has worked with Mansory on several projects, including the chrome-red Evora GTE 'Swizz Beatz' and, most recently, the raw carbon-fibre Lotus F1 Team Evora GTE
Mansory says its titivation of Lotus designs will include 'amplifying the existing options with harmonically designed aerodynamics' (whatever that means) and fitting 'ultra-light aluminium rims' (that, we understqand). 'High-quality accessories and stylish interior fittings' will also be part of the service. Which is nice.
"There's a strong market for official customisation, and Mansory is the perfect partner in ensuring the quality and style we strive to maintain at Lotus," says Maurizio Parlato, Commercial Director of Group Lotus. "For customers who are seeking Lotus' principals (sic) of speed, innovation and fun, but with added exclusivity, our Official Customisation Studio is the answer."
As long as Mansory doesn't do this to an Elise, we won't be too upset...
... Oh.
What's next? Swarofski crystal trim as an option? 22" spinnaz? Optional cuddly toy hanging from the towhook? Partnership with Caddilac on the Lotus Escalade?
Even a rat look Evora would be considered good taste in comparison with what we'll end up with... :-/
Mind you, sorting out the IMO very poor Evora styling would make a good Job 2.
If the option of some customisation helps them win new customers without affecting the ride, handling or aesthetics of the core models then it can only be a good thing. There are plenty people who think the Evora in-particular needs a more aggressive front-end for example.
At least wait to see what they're offering before knocking it.
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