RE: Lotus announces partnership with Mansory

RE: Lotus announces partnership with Mansory

Author
Discussion

JohnoVR6

690 posts

213 months

Monday 26th March 2012
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PH said:
harmonically designed aerodynamics
New diffuser?



kambites

67,583 posts

222 months

Monday 26th March 2012
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I'm sure they could have managed that in-house if they really wanted to. Hiring a company with distinctly dubious taste even as "tuners" go, is hardly going to be good for marketing or the cars themselves.

Supertoadylight

278 posts

197 months

Monday 26th March 2012
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esada

104 posts

175 months

Monday 26th March 2012
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hahahaha

funniest fking thing re. Lotus I've read in ages.

Quality!

Wills2

22,869 posts

176 months

Monday 26th March 2012
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Things do seem to be taking a rather bizarre direction.

Dr Z

3,396 posts

172 months

Monday 26th March 2012
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The end is nigh! frown

Inspectre

435 posts

220 months

Monday 26th March 2012
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Well I think it's an inspired move actually, saw a couple of items third parties have been working for Lotus recently, look really good and progressive. Anyways good luck for taking the risk, it's big but perhaps what's required to break open new markets and keep in business

Mr_Sukebe

376 posts

209 months

Monday 26th March 2012
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Just who do they think would actually wish to buy this?
Surely people buy Lotus cars because they're "value for money, purest designs and driving machines", NOT because they have some blinged-up tat adding weight to them.

I struggle to think of a worse match. Even the Aston Cygnet idea was better than this as I could almost see the point to a a small Toyota with a nice leather interior. But a Lotus with 24" reflective gold plated rims? The whole idea just makes me laugh.

Surely this is an April fools day joke?

davepoth

29,395 posts

200 months

Monday 26th March 2012
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It's all about young men in the Middle East. They buy all the supercars these days, they're the market Behar has to aim for if he's going to take Ferrari on, and they often have their cars chintzed up to make them individual. So having a relationship with Mansory means that when a young man from the Middle East goes to Mansory to ask them what they can do for them, it's likely that the showroom will be stuffed full of chintzed up Lotuses, which may prompt those young men from the Middle East to buy them.

Thorburn

2,399 posts

194 months

Monday 26th March 2012
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Mr_Sukebe said:
Just who do they think would actually wish to buy this?
I struggle to think of a worse match. Even the Aston Cygnet idea was better than this as I could almost see the point to a a small Toyota with a nice leather interior. But a Lotus with 24" reflective gold plated rims? The whole idea just makes me laugh.

Surely this is an April fools day joke?
Where does it say that's what they're doing though? This was the Mansory concept car Lotus showed last year.



Since then I've seen numerous Evoras have been ordered with black roofs and others enquiring where they could get the front bumper from.

If the offerings are along those lines then it's a great move.

Benbay001

5,801 posts

158 months

Monday 26th March 2012
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davepoth said:
It's all about young men in the Middle East. They buy all the supercars these days, they're the market Behar has to aim for if he's going to take Ferrari on, and they often have their cars chintzed up to make them individual. So having a relationship with Mansory means that when a young man from the Middle East goes to Mansory to ask them what they can do for them, it's likely that the showroom will be stuffed full of chintzed up Lotuses, which may prompt those young men from the Middle East to buy them.
When you put it that way.. Im all for it. As long as they are still built in Britain.

juansolo

3,012 posts

279 months

Monday 26th March 2012
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What

the

fk!?

natben

2,743 posts

232 months

Monday 26th March 2012
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What is it with all the negative abuse, BMW, Mercedes and many other manufactures work with specialist firms to tweek and improve the original designs,either in performance or aerodynamics and it seems to be accepted and indeed customers are willing to more for them. Lotus announce a partnership and your all on their case!!Lets at least wait until something is produced and tested until an opinion is formed. But I think it is a good thing that firms are willing to look outside their own walls for expertise in specific areas very few firms can do every thing to 100% and require assuistance from specialists in certain areas.

f1ten

2,161 posts

154 months

Monday 26th March 2012
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Nice idea for Lotus, but how many modified Lotus cars have you ever seen in your life? Im at zero!
Ive never even seen an Esprit with larger alloys!

kambites

67,583 posts

222 months

Monday 26th March 2012
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f1ten said:
Nice idea for Lotus, but how many modified Lotus cars have you ever seen in your life? Im at zero!
Ive never even seen an Esprit with larger alloys!
I suspect the majority of Lotus you see are modified, oen way or another... just not in ways that you can see from the outside.

Oddball RS

1,757 posts

219 months

Monday 26th March 2012
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F*ck me and Monday was going so well.................

EpsomJames

790 posts

247 months

Monday 26th March 2012
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f1ten said:
Nice idea for Lotus, but how many modified Lotus cars have you ever seen in your life? Im at zero!
Ive never even seen an Esprit with larger alloys!
You need to spend more time on a Lotus forum. All they ever talk about is how to modify them...and which watch to buy.

mr2j

516 posts

159 months

Monday 26th March 2012
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i'm gonna wait and see what they come up with because that swiss bees edition actually looked rather nice.

tommy vercetti

11,489 posts

164 months

Monday 26th March 2012
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Well if it helps sell cars to rich men in the Middle East, then best of luck to them.

mrmr96

13,736 posts

205 months

Monday 26th March 2012
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kambites said:
f1ten said:
Nice idea for Lotus, but how many modified Lotus cars have you ever seen in your life? Im at zero!
Ive never even seen an Esprit with larger alloys!
I suspect the majority of Lotus you see are modified, oen way or another... just not in ways that you can see from the outside.
So surely partnering with a tuning company (i.e. one which does stuff like intakes/exhausts/brakes/suspension upgrades) would make more sense than partnering with a styling company (i.e. one which makes big changes the the cosmetics).

While not to many peoples tastes Mansory are good at what they do. However it does seem like an odd partnership for a brand like Lotus - I'd understood their brand image to be simple cars with great handling.