RE: PH Blog: the death of the car brochure

RE: PH Blog: the death of the car brochure

Author
Discussion

TimG

4 posts

285 months

Wednesday 18th April 2012
quotequote all
Has anyone else noticed, and get annoyed, how a lot of car brochures, and television advertisements, show cars with left-hand drive? This is especially marked so by VAG Group companies, and even includes 'British' companies such as Land Rover.

TimG

4 posts

285 months

Wednesday 18th April 2012
quotequote all
Has anyone else noticed, and get annoyed, how a lot of car brochures, and television advertisements, show cars with left-hand drive? This is especially marked so by VAG Group companies, and even includes 'British' companies such as Land Rover.

LHD

17,001 posts

188 months

Wednesday 18th April 2012
quotequote all
Infact, i've got all the parts and accessories brocures too.

The Land Rover Accessories brochure is a treasure trove of teddy bears, keyrings, jackets, hats, prams, brollies, models, outdoor survival equipment and mobile phones...

goron59

397 posts

172 months

Wednesday 18th April 2012
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I had a great hardback book for the B7 RS4. Supposedly quite rare and foolishly passed it on with the car when I sold it.

I like them.

snorkel sucker

2,662 posts

204 months

Wednesday 18th April 2012
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I remember the first car brochure I ever had. It was for a Nissan 300 ZX Turbo. Probably got thrown out years ago now, but funny how this article brought back the crazy excitement I had when I took one home with me from a dealer.

Sadly, I am pretty sure my Dad ended up with a yellow Nissan Sunny...

monthefish

20,443 posts

232 months

Wednesday 18th April 2012
quotequote all
So how many of us, after reading and learning all of the specs of the various models in the brochure that your dad brought home, spent the next few weeks trying to persuade him that it was the high-spec/top-end model he really needed? hehe

Bill Ferry

64 posts

155 months

Wednesday 18th April 2012
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I got copies of the brochures for the Bentley Continental GT and GTC from our local dealer. They're not brochures at all but [2] hard backed books in a slip case, with a separate section for paint and interiors. Amazing. The most beautiful quality.
Trust me, when the lottery dosh comes, I'll be straight round and order a GTC V8.
Green I think, green hood of course. Lovely.
I've managed so far, probably like most of you'se.. BUT.. wouldn't it be lovely.. just wonderful for once to have SERIOUS MONEY.
Yes please.
Regards
WF

td5jim

5 posts

175 months

Wednesday 18th April 2012
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GFWilliams said:
Online publication blogging about how they miss printed media... The irony hehe
Too true!

Come on PH get with the times, you can't beat a PDF!

theJT

314 posts

186 months

Wednesday 18th April 2012
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Asked for a brochure from Ford in Oxford the other month - got basically a handfull of photocopy pages stapled together telling me nothing useful.

Asked for the same thing from BMW, got a pair of nice shiny books about quarter of an inch thick, one each for the 3 series and 5 series.

Like they say, you pays your money...

LewisR

678 posts

216 months

Wednesday 18th April 2012
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I have Jaguar 1989 :-) It has V12 & Daimler Double Six Series 3, I6 & V12 XJ-S & I6 XJ40. I should really scan it in when i next can.

dlc74

37 posts

176 months

Wednesday 18th April 2012
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Nice brochures and pics..... ;o)

Gatsods

388 posts

169 months

Wednesday 18th April 2012
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I'm 18 and a massive car nut as you'd expect from a PHer, but I felt extremely sad to read this!

I collect car brochures, and I have some for some pretty exotic stuff. As my parents have had a string of Mercedes over the years the main brand featured in the collection is Merc, I must have at least 70 different Mercedes brochures. They range from the A Class to the Vaneo to the hardback stuff for the S, CL, SL & AMG brochures, from around 2001 to present times (haven't had a stock up in a while actually...).

I also have around 8 Porsche brochures, including the Carrera GT which I bought from eBay (and was somewhat saddened by its size... around 50 pages and not hardback against the 911 (996) brochure I have of hardback vintage and at least 150 pages). A Maybach brochure, Ferrari 360 although I read this one so much when I was a kid I think it got worn away and might have even been liberated from my room for being 'tatty and old' -.- And then all sorts of other stuff, 5 or 6 here and there for brands like Ford, BMW, Audi, VW and others.

At the moment I'm pondering a trip to Norway in the summer to visit some Uni friends and dropped a cheeky e-mail to Koenigsegg saying as I'd be closer than usual in the area I would love a factory tour and a brochue blah blah (would have paid for it even) but to no avail frown

I'm going to go and find that CGT brochure now biggrin

Chris1973

73 posts

171 months

Wednesday 18th April 2012
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I remember going to the motor show with my dad and coming back with masses of brouchers. Kept me going for months. With my dad having a Citroen fixation however, I can assure you that arty farty brooches are not just a modern invention.

The thing I used to be fascinated by was the rear seat arm rest. When dad upgraded to a GSA Pallas which had one, I thought I'd died and gone to heaven!


Zumbruk

7,848 posts

261 months

Wednesday 18th April 2012
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Monty Zoomer said:
It's not just brochures and websites that have gone downhill. Car magazines used to have proper pictures and information as well, but they seem to have degenerated into expensive collections of watch adverts with a few shabbily compiled car articles with appalling pictures and some totally irrelevant stories.
Print journalism is dying.

volks al

4,107 posts

215 months

Wednesday 18th April 2012
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I used to love the brochures, and remember my dad saying to collect them as they may be interesting in the future. Sure I still have a load in the old box of nicknacks from a kid.

Infact I then went onto trying to get ones for cars I owned at the time. So I have a Nissan 200sx s13, w124 merc 300ce, e36 m3 ones sat in a cupboard here. Will have to scan them if people are interested. The merc one has the price list for options, my god they were a pricey 90's car!

MagicalTrevor

6,476 posts

230 months

Wednesday 18th April 2012
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I remember my Mum (of all people) requesting a brochure pack for the new (at the time) A8. It arrived in a really nice aluminium sleeve which I treasured for years.

FlashBastd

291 posts

191 months

Wednesday 18th April 2012
quotequote all
I am normal!

Spending my school hols in the family Ford dealership I was especially excited when a new brochure came in, and had far better product knowledge than any of the salesmen!

I remember being so keen to see where the switches would go for new things, and looking for mistakes. Also always fun looking for the mirrored cars with the badges badly superimposed on to make them the right way around.

All I have left now are brochures for the Sierra RS500 and the RS200, plus maybe one or two others, but I plan on holding onto those.

djdestiny

6,542 posts

179 months

Wednesday 18th April 2012
quotequote all
TimG said:
Has anyone else noticed, and get annoyed, how a lot of car brochures, and television advertisements, show cars with left-hand drive? This is especially marked so by VAG Group companies, and even includes 'British' companies such as Land Rover.
A lot of them are mirrored these days, keep an eye out for palindrome registration plates that read the same when mirrored!

type111

10 posts

176 months

Wednesday 18th April 2012
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DoctorX said:
Favourites were the Ford/Austin Rover range brochures for, as you say, their sheer size and detail.
Brochures for the Miracle Maestro were/are the best for me. There's a particularly special shot in one of a guy dressed as a pilot driving his Maestro VDP with mountains and Concorde (natch) in the background. Although having said that I do love the South American dictator just who's just in shot in Garlick's brochure above...

Escort Si-130

3,273 posts

181 months

Wednesday 18th April 2012
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I agree, I miss the brochure. I used to get them at various dealers and the best of all was motor shows. London & British. I would come out with bags of goodies, loads of brochures for almost every model from the majority of marques.
I was disapoointed at the last one I went to at the London Excel in 2008 as there was not much brochures to be taken away.