RE: Lamborghini Urus SUV leaked
Discussion
bobberz said:
So yet another variation of the Touareg/Q7/Cayenne/Bentley SUV. Heard it's going to have Bentley's new V8 from the Conti, but with more power.
I don't know, I just don't think a V8 is very "Lambo-ish". Up until recently, they've made almost exlusively V12 engined cars (I think the Urraco or some other '70s Lambo had a V8, but other than that...).
As far as the looks, it's kind of a mish-mash of an X6M and an Evoque, but it does look like a Lamborghini. Looks about as sporty as an SUV could look- not bad.
Probably the least practical SUV, well, ever.
Well, their most popular car has a V10 and not a V12, but I agree with your sentiment.I don't know, I just don't think a V8 is very "Lambo-ish". Up until recently, they've made almost exlusively V12 engined cars (I think the Urraco or some other '70s Lambo had a V8, but other than that...).
As far as the looks, it's kind of a mish-mash of an X6M and an Evoque, but it does look like a Lamborghini. Looks about as sporty as an SUV could look- not bad.
Probably the least practical SUV, well, ever.
This makes me feel good about the Japanese car makers creating brands like Acura and Lexus.
What a pity VAG can't create or disinter some other brand to fix to this vehicle!
It's about making money, and the company needs money and profitability to survive? Which? VAG or Lamborghini? Is it a Lamborghini or just something with a Lamborghini badge stuck to it?
VAG need to make more money? So they can acquire more companies and brands?
VAG are just making money out of the Lamborghini brand? It's their brand so they can?
It's all a bit Lotus and Swizz Beatz?
It's just me that wants to see Frank 'Ronin' and Swizz have a rap face off?
What a pity VAG can't create or disinter some other brand to fix to this vehicle!
It's about making money, and the company needs money and profitability to survive? Which? VAG or Lamborghini? Is it a Lamborghini or just something with a Lamborghini badge stuck to it?
VAG need to make more money? So they can acquire more companies and brands?
VAG are just making money out of the Lamborghini brand? It's their brand so they can?
It's all a bit Lotus and Swizz Beatz?
It's just me that wants to see Frank 'Ronin' and Swizz have a rap face off?
Edited by carinaman on Sunday 22 April 22:21
Edited by carinaman on Sunday 22 April 22:39
more pictures
Back/side is pretty good, but that front,poor effort imo ..........eeeeew
still think those wheels are nasty also. tried to be clever adding those carbon blade bits, but somehow appear unsophisticated and weak
I would have liked to see some features on the roof. flat and boring compared to the hood at the moment imo
Back/side is pretty good, but that front,poor effort imo ..........eeeeew
still think those wheels are nasty also. tried to be clever adding those carbon blade bits, but somehow appear unsophisticated and weak
I would have liked to see some features on the roof. flat and boring compared to the hood at the moment imo
Edited by dtrump on Monday 23 April 00:44
Audi didn't buy Lamborghini just so it can make a few cars at a loss even if the group as a whole makes lorry loads of profits. Mercedes makes big profits and is still closing loss making Maybach down. SUV's make a lot of money, the Cayane generates huge profits for Porsche and it's rumoured that the Evoque has a margin of 20%!! Audi don't design cars for Lamborghini and then tell them this is what you're going to be building.
An SUV in the line up makes perfect sense both business was and to expand their line up.
If done right it will sell and the Urus will sell.
Every time a new car comes out you can read PH forums saying, I'm not buying that, it won't sell, they should be building this or that. Why aren't those people running car companies?
The wheels on the show car… does anyone seriously believe those wheels will make production? I seriously doubt it, along with the interior... The dash likely but seats, rest of the cabin will be toned down for sure.
Real car enthusiast will understand these things and be able to read between the lines.
An SUV in the line up makes perfect sense both business was and to expand their line up.
If done right it will sell and the Urus will sell.
Every time a new car comes out you can read PH forums saying, I'm not buying that, it won't sell, they should be building this or that. Why aren't those people running car companies?
The wheels on the show car… does anyone seriously believe those wheels will make production? I seriously doubt it, along with the interior... The dash likely but seats, rest of the cabin will be toned down for sure.
Real car enthusiast will understand these things and be able to read between the lines.
There has been much written about the SUV (or 'Suburban Assault Vehicle' as I once read them called). Their popularity is a phenomenon in the face of higher motoring costs hence the need by some to better understand whether it's a fashion fad or something else more profound. Many have commented suggesting it is to do with the safety aspect (re Mad Max; if everyone else is getting one then I need one to just to be able to survive (in a collision)). Some say it is simply to do with their ability to navigate worsening roads around the world (particularly in the developing world where the greatest demand for these vehicles is). We have definitely seen a move away from the minivans that suburban Mums were driving enmasse in the '90s (particularly in the US, where the mum friendly Volvo XC range (looks like a car, just higher up) benefitted enourmously from this). And finally, I have seen comment that it is us subconsciously, particularly in Europe and N America, preparing for the worsening winters we may be about to see come about. There is one final issue, and that is to do with taxation. As has been the case over a number of years now, it seems larger vehicles may continue to face a demand for ever increasing contributions to a Nation's coffers. But due to our feeling of necessity to own these types of vehicles, this will not put us off; and to their delight, governments know this.
My feeling is that SUVs are here to stay, and if you don't have one in your range, you're losing out, big time. If I were the Chairman of any manufacturer without a SUV in our range, I'd be asking the CEO when ours is due to market; and I'd be in a hurry.
My feeling is that SUVs are here to stay, and if you don't have one in your range, you're losing out, big time. If I were the Chairman of any manufacturer without a SUV in our range, I'd be asking the CEO when ours is due to market; and I'd be in a hurry.
Precisely!!! If a manufacturer thinks they can sell in a particular niche or better still create one... Lamborghini know their customers and they know they will be able to sell it.
Funny thing is here opinion is split 3 ways... They shouldn't be building it. It's ugly. It's lacks Lamboness, the wild or edgy enough!!! Lol. They're is only going to be a relatively small amount of customers for something truly wild and whacky. Commercial realities have to be considered...
Most of those saying who's going to spend big money, it's not for you, blah blah... Said the same about the Cayane and probably can't afford it. I can't. They're are many cars I wouldn't buy which I CAN afford but they sell... Fords, Volvos, C class Mercs etc ... Nothing wrong with them just not my bag but they sell... If I was rich if would be the same... I wouldn't want any high end Merc, Jag saloon, Audi, Range Rover etc. A Veyron, what's the point of a left hand drivers sports car in this country? But... There are people at all levels who will buy cars I/we wouldn't but I don't care what other people spend their money on.
The Urus has enough Lamboness to make it distinctive from other SUV's. It will sell to those same people who buy other Lamborghini's, Veyrons, Mclarens, Bentleys, Paganis... Anyone with the money who wants one really, and we know who and what parts of the would these people are. If it looked too mad and wild, they would be limiting their market.
Funny thing is here opinion is split 3 ways... They shouldn't be building it. It's ugly. It's lacks Lamboness, the wild or edgy enough!!! Lol. They're is only going to be a relatively small amount of customers for something truly wild and whacky. Commercial realities have to be considered...
Most of those saying who's going to spend big money, it's not for you, blah blah... Said the same about the Cayane and probably can't afford it. I can't. They're are many cars I wouldn't buy which I CAN afford but they sell... Fords, Volvos, C class Mercs etc ... Nothing wrong with them just not my bag but they sell... If I was rich if would be the same... I wouldn't want any high end Merc, Jag saloon, Audi, Range Rover etc. A Veyron, what's the point of a left hand drivers sports car in this country? But... There are people at all levels who will buy cars I/we wouldn't but I don't care what other people spend their money on.
The Urus has enough Lamboness to make it distinctive from other SUV's. It will sell to those same people who buy other Lamborghini's, Veyrons, Mclarens, Bentleys, Paganis... Anyone with the money who wants one really, and we know who and what parts of the would these people are. If it looked too mad and wild, they would be limiting their market.
Well I undersatand commercially why Lambo might want to build such a thing and good luck to them if it means they can finance the production of further proper lambos as a result, but it's existence says more about the more-money-than-sense buyer of such a total automotive waste of space, than its creators.
shirt said:
i should prob read the article, but what are the projected sales figures? i can't see these holding their value, so here's to me buying a 3yr old one as a company hack for peanuts.
Lol... Unbelievable. Typical perhaps. You've not read the whole article but see fit to say, without knowing projected sales, you can't see these holding their value. Lamborghini only builds around 2000 cars a year... They are looking to sell 1000/year. Will they hold their value? How many cars do? And what does it matter, if it is very good at what it does (off road won't matter much) no ones going to worry about depreciation. 
I've been pondering this one and I have to say I like it. The LM002 was a loon vehicle but hardly gives heritage - but the rest of the ideal seems right - effectively a way for my sister (if she had the cash) who knows nothing at all in any way about cars to buy a Lambo and for her partner who makes her look genned up to also by a Lambo - because they may know nothing about the products they buy but boy do they know about the brand positioning and they like these sort of cars because they are comfortable!!
As for Asia - well they are several million (with the money) people who are almost all in the same position as my sister!
As to if it's any good - I imagine it will be good enough and possibly better and a heck of a lot more interesting than the Bentley. So well done Lambo - and if its is just another version of the VAG SUV platform the profits will pay good dividends for shareholders and secure the Lambo business case within the group.
As for Asia - well they are several million (with the money) people who are almost all in the same position as my sister!
As to if it's any good - I imagine it will be good enough and possibly better and a heck of a lot more interesting than the Bentley. So well done Lambo - and if its is just another version of the VAG SUV platform the profits will pay good dividends for shareholders and secure the Lambo business case within the group.
HighwayStar said:
shirt said:
i should prob read the article, but what are the projected sales figures? i can't see these holding their value, so here's to me buying a 3yr old one as a company hack for peanuts.
Lol... Unbelievable. Typical perhaps. You've not read the whole article but see fit to say, without knowing projected sales, you can't see these holding their value. Lamborghini only builds around 2000 cars a year... They are looking to sell 1000/year. Will they hold their value? How many cars do? And what does it matter, if it is very good at what it does (off road won't matter much) no ones going to worry about depreciation. what's more typical is people like yourself who can't let a glib remark slide unless festooned with smileys or LULZ.
shirt said:
show me where in the lead article it mentions sales figures.
what's more typical is people like yourself who can't let a glib remark slide unless festooned with smileys or LULZ.
Easy now shirt... Life is too short to get all worked up. My comment about not reading the whole article and then going on to mention sales were separate comments. As you feel aggrieved I will apologise.what's more typical is people like yourself who can't let a glib remark slide unless festooned with smileys or LULZ.
I don't base my views/comments on one, PH's, right up. I'm an enthusiast so I read as much info as I can find and build up a clearer picture of what's happening.
I'm not a big fan of SUV's, they are pretty pointless but so are most cars realistically... I don't need my own car, a TT, a Twingo would achieve the the primary task of getting me from here to there but I don't want one. Call it, vanity, badge snobbery, whatever. I bought what I wanted. And that is why the Urus will sell. It's not what you need, it's what you want.
BUILD IT AND THEY WILL COME.
I'll ignore your smilie comment because you don't know me.
not aggrieved, just suprised how an offhand comment of mine required comment.
i know these will sell, but they will depreciate like no lambo before them, and i will be able to buy one cheaply after 3-4yrs. that was my point.
the reference to build nos being key. the whole ethos behind sacrificing brand values for profit is to sell in volume [a la cayenne]. where i live, these will be so ubiquitous it'll be almost funny. even that monstrous bentley suv will sell here, and i'll have one of those as well if their depreciation curve is suitably precipitous.
i know these will sell, but they will depreciate like no lambo before them, and i will be able to buy one cheaply after 3-4yrs. that was my point.
the reference to build nos being key. the whole ethos behind sacrificing brand values for profit is to sell in volume [a la cayenne]. where i live, these will be so ubiquitous it'll be almost funny. even that monstrous bentley suv will sell here, and i'll have one of those as well if their depreciation curve is suitably precipitous.
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