Test drive idea

[Emperor Blue]

cptsideways said:

I've suggested to many a dealership to offer evening/overnight test drives, obviously qualified or existing returning customers of course. There seems to be a stumbling block when it comes to mainstream dealerships though. To be honest it's no different to dealerships handing over a new model when people come in for servicing & how many sales does that result in??


Handing over a car to someone on the verge of buying, puts the keys in their hand, they get the same sensation they'd have when picking it up for themselves. So in my eyes an easily done deal surely not. There is also the factor of it's all done out of hours & the dealership have given away little time. The demo will otherwise be sat there idle unless the DP has nicked it.


Interested to hear on people thoughts, I do plenty of in dealer training for several brands so happy to discuss a relevant issue/idea.

Thanks for this. I need to do a lot more thinking but looks like it's a non runner as it stands. I'll be in touch as/when there is something more to discuss

Thanks to everyone for your feedback