RE: Ecoboost Formula Ford coming?
Discussion
I just don't get the 'limited run of 50 cars' thing. This could be a massive marketing coup for Ford. Just make as many as people want to buy. I would guess at £25k these would fly out of the showrooms. If production was 5,000 units p/a there has got to be potential to gain a massive marketing boost for the Ford brand and I dare say turn a good profit into the bargain (can it cost more to mass produce one of these than a Fiesta)? Ford what are you waiting for?
jacjac said:
I just don't get the 'limited run of 50 cars' thing. This could be a massive marketing coup for Ford. Just make as many as people want to buy. I would guess at £25k these would fly out of the showrooms. If production was 5,000 units p/a there has got to be potential to gain a massive marketing boost for the Ford brand and I dare say turn a good profit into the bargain (can it cost more to mass produce one of these than a Fiesta)? Ford what are you waiting for?
I doubt they can get approval for 5000. IIRC EU approval allows for 500 but could be wrong on that.Besides it's a halo car: Something to put on the inside cover of the brochure, get press inches and haul around motorshows.
jacjac said:
I just don't get the 'limited run of 50 cars' thing. This could be a massive marketing coup for Ford. Just make as many as people want to buy. I would guess at £25k these would fly out of the showrooms. If production was 5,000 units p/a there has got to be potential to gain a massive marketing boost for the Ford brand and I dare say turn a good profit into the bargain (can it cost more to mass produce one of these than a Fiesta)? Ford what are you waiting for?
I don't see why they don't do a manufacturer-supported buy-in race series, a kind of real-world-price equivalent of the Ferrari Challenge. You buy the car, you tick an option for 'race series', you turn up and race. Standard road fuel only, extra points for driving to the track (I'm thinking an option of a motorcycle-style top-box for luggage).Great publicity for the engine too.
CDP said:
jacjac said:
I just don't get the 'limited run of 50 cars' thing. This could be a massive marketing coup for Ford. Just make as many as people want to buy. I would guess at £25k these would fly out of the showrooms. If production was 5,000 units p/a there has got to be potential to gain a massive marketing boost for the Ford brand and I dare say turn a good profit into the bargain (can it cost more to mass produce one of these than a Fiesta)? Ford what are you waiting for?
I doubt they can get approval for 5000. IIRC EU approval allows for 500 but could be wrong on that.Besides it's a halo car: Something to put on the inside cover of the brochure, get press inches and haul around motorshows.
Also, at risk of repeating myself, Ford do not make the chassis themselves, it's made by independent companies to specification from tubular steel and carbon fibre - it's not exactly a recipe for mass production. The race car is well over £40K itself, so yes, with carbon fibre bits etc. it will cost more than a Fiesta.
Twincam16 said:
jacjac said:
I just don't get the 'limited run of 50 cars' thing. This could be a massive marketing coup for Ford. Just make as many as people want to buy. I would guess at £25k these would fly out of the showrooms. If production was 5,000 units p/a there has got to be potential to gain a massive marketing boost for the Ford brand and I dare say turn a good profit into the bargain (can it cost more to mass produce one of these than a Fiesta)? Ford what are you waiting for?
I don't see why they don't do a manufacturer-supported buy-in race series, a kind of real-world-price equivalent of the Ferrari Challenge. You buy the car, you tick an option for 'race series', you turn up and race. Standard road fuel only, extra points for driving to the track (I'm thinking an option of a motorcycle-style top-box for luggage).Great publicity for the engine too.
Oh.
Fantastic idea, much discussed when the ring time was posted! However, you can already see the thoughts behind the price, with lines like, limited run of 50, which will no doubt sell out very quick!
Shame it will most likely be out of the reach of many mere mortals.
Just cant get my around why this particular concept needs too (possibly) cost so much.
Another bitsa car bypasses the wanton masses
Shame it will most likely be out of the reach of many mere mortals.
Just cant get my around why this particular concept needs too (possibly) cost so much.
Another bitsa car bypasses the wanton masses
Lets be honest, they are never going to make this car as a "production" model, however low the volume. yes, they might let a few very rich people have one the race cars (not road legal or poss IVA at a push) but they are simply not going to produce these as "road cars". Ford corporate standards and there PD process simply isn't tooled up to do this. They would have to use an external contactor to do it,and that would mean handing process and quality control to that same contractor. In 2012, that simply isn't going to happen. (You should have seen how difficult it was to get the RS (mk1) project out of Dunton way back in 2001...........)
So, perhaps a handful (~5)of chassis at probably £100k constructed by the chassis manufacturer, possibly. Anything more, no chance, sorry.
So, perhaps a handful (~5)of chassis at probably £100k constructed by the chassis manufacturer, possibly. Anything more, no chance, sorry.
Edited by anonymous-user on Wednesday 10th October 20:42
Max_Torque said:
Lets be honest, they are never going to make this car as a "production" model, however low the volume. yes, they [i]might[/b] let a few very rich people have one the race cars (not road legal or poss IVA at a push) but they are simply not going to produce these as "road cars". Ford corporate standards and there PD process simply isn't tooled up to do this. They would have to use an external contactor to do it,and that would mean handing process and quality control to that same contractor. In 2012, that simply isn't going to happen. (You should have seen how difficult it was to get the RS (mk1) project out of Dunton way back in 2001...........)
So, perhaps a handful (~5)of chassis at probably £100k constructed by the chassis manufacturer, possibly. Anything more, no chance, sorry.
Sadly I think you're spot on.So, perhaps a handful (~5)of chassis at probably £100k constructed by the chassis manufacturer, possibly. Anything more, no chance, sorry.
Here's a little question:
What is more beneficial to Ford UK?
A: make a remark that they might build this car for the road and get massive publicity as every media publication delivers articles about it.
Or,
B: same as A, plus, go to all the hassle of actually then building them for no real (significant) extra publicity?
What is more beneficial to Ford UK?
A: make a remark that they might build this car for the road and get massive publicity as every media publication delivers articles about it.
Or,
B: same as A, plus, go to all the hassle of actually then building them for no real (significant) extra publicity?
Posted this last time this came up, there's already a guy making something very similar as kitcars, think he does fully finished cars too www.furorecars.co.uk, calls it the furoref1. Ive seen them around cos he lives near here tehy go like stink!
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