RE: Driven: new Range Rover
Discussion
marmitemania said:
ooer!! Losing sales to Audi, cretinous peasants drive Audis, gentlemen drive Range Rovers. No way will Land Rover lose any sales to Audi. At last something British made that lots of people will aspire to, I really hope its a world beater and is on my lottery list equal first with a Supercharged LWB XJ
ha ha love that 
WhereamI said:
No, that is one of the keys. In any business you have one eye on today and another on tomorrow, you make sure that you are satisfying your existing customers today and building new customers for tomorrow. Some things JLR have done, such as involving Victoria Beckham with the Evoke, were targeted at non-UK markets. But the products are as applicable here as they are anywhere, I'm not seeing features in the new Range Rover that I think are wrong for the UK but would be great in China.
True, but today the UK is bust. Companies are protecting cash so downgrading company cars, people are deleveraging so downgrading leases etc. so looking at 'today' your product is aimed where the money is but obviously doing your upmost to protect existing markets. The move upwards in size is very much a nod to the crucial current and future markets for growth. It's certainly not a UK orientated descision. I think that JLR's biggest fear for 'tomorrow' is the fact that once Bentley and/or others bring out their more expensive and higher status SUVs there could be an exodus from the RR to these marques by those who buy purely on status, ie the 4th world economies. RR have held the top dog slot for many decades and over the next few years they will lose this and arguably forever as the product may be superior but many shop by brand + price so a Bentley will be superior in both dynamics regardless of whether it is a better product.
DonkeyApple said:
True, but today the UK is bust. Companies are protecting cash so downgrading company cars, people are deleveraging so downgrading leases etc.
Interesting comment from a LandRover salesman that FFRRs are almost always bought by private individuals and without any form of finance.Deva Link said:
DonkeyApple said:
True, but today the UK is bust. Companies are protecting cash so downgrading company cars, people are deleveraging so downgrading leases etc.
Interesting comment from a LandRover salesman that FFRRs are almost always bought by private individuals and without any form of finance.I'd suggest that Range Rover predominately falls into the bracket of 'Old Money'. Also, if people are 'downgrading' from the likes of a Bentley, the Range Rover would make a 'more affordable' alternative.
M
DonkeyApple said:
Deva Link said:
Interesting comment from a LandRover salesman that FFRRs are almost always bought by private individuals and without any form of finance.
A car salesman? We'll never know numbers but few asperational cars of this value range are bought outright initially.
SRi Slim R said:
FFRR are the ultimate 4x4's they are just wow, they are mean. They in my opinion outclass all their rivals. Q7's for me are a woman's car, the FFRR is a true gents are proper alphamales car!
I'd like one of these and the 2011 MY both 4.4TDV8's Please
I prefer the looks of the MY11 this is just purely for the accomplishment!
Also I wouldn't wish to be stuck in a seriously muddy field in a Q7 anyway !I'd like one of these and the 2011 MY both 4.4TDV8's Please
I prefer the looks of the MY11 this is just purely for the accomplishment! Deva Link said:
He did say the situation with FFRRs contrasts starkly with that of other LandRover models.
It just isn't true though. Likely to be schpeil to make potential buyers believe they are joining a more elite group. All this malarkey about old money downsizing from Bentleys or what not is just a bit of fantasy.
DonkeyApple said:
Deva Link said:
Interesting comment from a LandRover salesman that FFRRs are almost always bought by private individuals and without any form of finance.
A car salesman? We'll never know numbers but few asperational cars of this value range are bought outright initially.
DonkeyApple said:
True, but today the UK is bust. Companies are protecting cash so downgrading company cars, people are deleveraging so downgrading leases etc. so looking at 'today' your product is aimed where the money is but obviously doing your upmost to protect existing markets. The move upwards in size is very much a nod to the crucial current and future markets for growth. It's certainly not a UK orientated descision.
The UK public finances aren't great but we are the world's seventh or eighth largest economy with a lot of wealthy individuals and companies, they will be selling a lot of cars here for many years to comeDonkeyApple said:
I think that JLR's biggest fear for 'tomorrow' is the fact that once Bentley and/or others bring out their more expensive and higher status SUVs there could be an exodus from the RR to these marques by those who buy purely on status, ie the 4th world economies. RR have held the top dog slot for many decades and over the next few years they will lose this and arguably forever as the product may be superior but many shop by brand + price so a Bentley will be superior in both dynamics regardless of whether it is a better product.
They will lose some, but the unique status of the Range Rover is that it is the real thing. It isn't a compromise, it's the real thing on and off the road. They won't keep other marques out but it's all about designing the best product you can and the rest will then take care of itself. Sure, some will go to a Bentley, but many more won't, there is room in the market for both.I agree with both points but with caveats.
We are a wealthy nation and there are large numbers of wealthy people. Many are not actually effected by a recession but firstly, the people slow spending in a recession it's a psychological effect and secondly, we had a rather unique 15 year debt fuelled binge on personal spending that over inflated buying figures making them very anomalous going forward. People are focussing on de-leveraging and will be for some time. This is in strong contrast with the resource rich nations.
There is definitely room for FFRRs and others at the top but you cannot underestimate the need for new money to be seen in what are considered the best vehicles and best is mostly defined by most expensive. It's important to not think that RR in the new economies have been successful because they are brilliant offroad but rather that they are opulent and expensive. When something more opulent and more expensive arrives on the market it will have an impact JLR will need to be braced for.
We are a wealthy nation and there are large numbers of wealthy people. Many are not actually effected by a recession but firstly, the people slow spending in a recession it's a psychological effect and secondly, we had a rather unique 15 year debt fuelled binge on personal spending that over inflated buying figures making them very anomalous going forward. People are focussing on de-leveraging and will be for some time. This is in strong contrast with the resource rich nations.
There is definitely room for FFRRs and others at the top but you cannot underestimate the need for new money to be seen in what are considered the best vehicles and best is mostly defined by most expensive. It's important to not think that RR in the new economies have been successful because they are brilliant offroad but rather that they are opulent and expensive. When something more opulent and more expensive arrives on the market it will have an impact JLR will need to be braced for.
WhereamI said:
DonkeyApple said:
Deva Link said:
Interesting comment from a LandRover salesman that FFRRs are almost always bought by private individuals and without any form of finance.
A car salesman? We'll never know numbers but few asperational cars of this value range are bought outright initially.
M
DonkeyApple said:
There is definitely room for FFRRs and others at the top but you cannot underestimate the need for new money to be seen in what are considered the best vehicles and best is mostly defined by most expensive. It's important to not think that RR in the new economies have been successful because they are brilliant offroad but rather that they are opulent and expensive. When something more opulent and more expensive arrives on the market it will have an impact JLR will need to be braced for.
That's only partly the case with the FFRR. One thing that is quite common in the newly rich nations is rather poor roads (even by our standards), and a lack of desire for "sporty" suspension because everyone has chauffeurs; people want to be wafted around in comfort. As a result, the FFRR, and especially the new FFRR, is pretty much ideal, offering a combination of almost Rolls-Royce build quality and the ability to provide a magic carpet ride across some pretty evil tarmac.
davepoth said:
That's only partly the case with the FFRR. One thing that is quite common in the newly rich nations is rather poor roads (even by our standards), and a lack of desire for "sporty" suspension because everyone has chauffeurs; people want to be wafted around in comfort.
As a result, the FFRR, and especially the new FFRR, is pretty much ideal, offering a combination of almost Rolls-Royce build quality and the ability to provide a magic carpet ride across some pretty evil tarmac.
True and it is a very important part along with the simple fact that many feel bigger must be better. But, the point I am trying to make is that for at least 30 years the RR has held the top slot as the luxury SUV. But when Bentley roll out theirs and if Aston do their Lagonda thing then instantly over night RR gets knocked off their perch and they will never be able to get back. This will clearly have an impact on sales but the debate is how much. Certainly the Russians and Arabs in London will drop them for personal use but probably retain them for staff. How long before that trickles down the pecking order of real rich to the want to be seen to be rich?As a result, the FFRR, and especially the new FFRR, is pretty much ideal, offering a combination of almost Rolls-Royce build quality and the ability to provide a magic carpet ride across some pretty evil tarmac.
Liking the sound of the V6 version, lighter weight and more nimble feeling
By the time I'm reading to change cars in 2-3 years time a 12-18 month old one should be just right for me.
Winch on the front, proper tyres and jobs a good-un.
Not so keen on the much more raked front screen, but that's the penalty of the race for lower CO2 figures
I also agree with a previous poster, and wish RR would drop this fake RR Sport nonsense and build a 'proper' RR Sport, i.e just build a 3-dr version of this new FFRR and return to the roots of RR.
By the time I'm reading to change cars in 2-3 years time a 12-18 month old one should be just right for me.
Winch on the front, proper tyres and jobs a good-un.
Not so keen on the much more raked front screen, but that's the penalty of the race for lower CO2 figures
I also agree with a previous poster, and wish RR would drop this fake RR Sport nonsense and build a 'proper' RR Sport, i.e just build a 3-dr version of this new FFRR and return to the roots of RR.
Nurburgsingh said:
paulrussell said:
I highly doubt Jaguar would make a luxury SUV, since Land Rover and jaguar are the same company now.
Make and model Unconfirmed- but I saw a camo stickered suv emerging from jag at the ring the other week...camel_landy said:
I had to do a long run with this new one & managed 34.2mpg in the SDV8 without even trying! Mind you, all of that went out of the window as soon as I hit the autobahns. 
M
That is an incredible feat if that ended up a genuine pump to pump figure. That MPG would only improve as the engine looses up with more miles. M
bakerstreet said:
camel_landy said:
I had to do a long run with this new one & managed 34.2mpg in the SDV8 without even trying! Mind you, all of that went out of the window as soon as I hit the autobahns.
M
That is an incredible feat if that ended up a genuine pump to pump figure. That MPG would only improve as the engine looses up with more miles. M
34.2mpg in an SDV8 FFRR is good - the wife's 2.2SD5 Evoke is little better than that!
bakerstreet said:
camel_landy said:
I had to do a long run with this new one & managed 34.2mpg in the SDV8 without even trying! Mind you, all of that went out of the window as soon as I hit the autobahns.
M
That is an incredible feat if that ended up a genuine pump to pump figure. That MPG would only improve as the engine looses up with more miles. M
M
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