RE: Aston sells stake.

Author
Discussion

Canningmister

33 posts

141 months

Monday 10th December 2012
quotequote all
wst said:
So hypothetically I could own 1/3rd of Aston Martin for the same amount of money it takes to buy a car from them...

Does 1/3rd ownership of a company entitle me to a company car? I'll take an Aston.
150 Million pounds...not thousand!

TA14

12,722 posts

258 months

Monday 10th December 2012
quotequote all
Canningmister said:
wst said:
So hypothetically I could own 1/3rd of Aston Martin for the same amount of money it takes to buy a car from them...

Does 1/3rd ownership of a company entitle me to a company car? I'll take an Aston.
150 Million pounds...not thousand!
I think that you've missed one of the best replies on PH:
wst said:
shalmaneser said:
wst said:
So hypothetically I could own 1/3rd of Aston Martin for the same amount of money it takes to buy a car from them...

Does 1/3rd ownership of a company entitle me to a company car? I'll take an Aston.
Missing three zeros there laddy.
This is why I'm not an accountant. Balls.

MycroftWard

5,983 posts

213 months

Monday 10th December 2012
quotequote all
wst said:
Balls.
Balls, as in Ed Balls? He's not to clever at this numbers malarky either. smile

Visionist

120 posts

150 months

Tuesday 11th December 2012
quotequote all
J B L said:
It wasn't ready. Marketing people at Aston were very dejected about the whole thing to be fair but it just wasn't there!

Connection's still there.
I've been thinking about this since October. What "wasn't there"? A new model? Obviously the Vanquish couldn't have featured but the Rapide could have easily replaced the XJ and the film would be all the better for it. I was expecting a Virage actually before I saw it. Even a Cygnet for comic value.

But nothing.

Is Bond's next car to be an F Type? Is that really what EON wants?

HAB

3,632 posts

227 months

Wednesday 12th December 2012
quotequote all
Aston has missed the boat. If it was unable to be a success under the Ford umbrella, it's never going to be one now.

Agent Orange

2,194 posts

246 months

Wednesday 12th December 2012
quotequote all
DonkeyApple said:
TA14 said:
Pr1964 said:
If it hadn't been for the 007 connection they would have gone bankrupt years ago..........
Wait a minute they did. Frequently.
It's a valid point though. Would they have been bought by Ford and revitalised if it weren't for the image that Hollywood allowed?
The DB5 was destroyed in Skyfall and I don't recall another Aston in the film. Leaving the door open for Bond to use another marque maybe?

DonkeyApple

55,327 posts

169 months

Wednesday 12th December 2012
quotequote all
Agent Orange said:
DonkeyApple said:
TA14 said:
Pr1964 said:
If it hadn't been for the 007 connection they would have gone bankrupt years ago..........
Wait a minute they did. Frequently.
It's a valid point though. Would they have been bought by Ford and revitalised if it weren't for the image that Hollywood allowed?
The DB5 was destroyed in Skyfall and I don't recall another Aston in the film. Leaving the door open for Bond to use another marque maybe?
The franchise will want to screw every last penny out of any marketing deal so personally, I read nothing into the current status.

Lots of smoke and mirrors at play. Leaving it on a cliff allows them to negotiate the best return.

What I would guess is that AML don't need to pay what another firm would as they have the legacy effect. Bond will always be linked the AML whatever he drives in the next film.

Personally, I think AML should keep the money and plough it into a Lagonda SUV that has more luxury than RR and whatever Bentley come up with. They need an SUV to rebuild unit numbers and push into key markets.

lbc

3,216 posts

217 months

Wednesday 12th December 2012
quotequote all
Agent Orange said:
The DB5 was destroyed in Skyfall and I don't recall another Aston in the film. Leaving the door open for Bond to use another marque maybe?
I doubt the original was destroyed. It's just a film and a bit of CGI.

The DB5 should still be at Gaydon, but probably there are lots of duplicates as in any movie being produced.

http://www.engadget.com/2012/11/12/voxeljet-3d-pri...

Edited by lbc on Wednesday 12th December 22:05

DonkeyApple

55,327 posts

169 months

Wednesday 12th December 2012
quotequote all
lbc said:
Agent Orange said:
The DB5 was destroyed in Skyfall and I don't recall another Aston in the film. Leaving the door open for Bond to use another marque maybe?
I doubt the original was destroyed. It's just a film and a bit of CGI.

The DB5 should still be at Gaydon, but probably there are lots of duplicates as in any movie being produced.

http://www.engadget.com/2012/11/12/voxeljet-3d-pri...

Edited by lbc on Wednesday 12th December 22:05
I think he meant that Bond's personal car is gone, thus leaving him free to get a different marque next time. wink

mph

2,337 posts

282 months

Wednesday 12th December 2012
quotequote all
DonkeyApple said:
The franchise will want to screw every last penny out of any marketing deal so personally, I read nothing into the current status.

Lots of smoke and mirrors at play. Leaving it on a cliff allows them to negotiate the best return.

What I would guess is that AML don't need to pay what another firm would as they have the legacy effect. Bond will always be linked the AML whatever he drives in the next film.

Personally, I think AML should keep the money and plough it into a Lagonda SUV that has more luxury than RR and whatever Bentley come up with. They need an SUV to rebuild unit numbers and push into key markets.
You could well be right but personally I'd rather they returned to their core business of building high-quality GT cars and kept the volumes relatively low.

Anything else devalues the brand IMHO. Unfortunately the only way they could have done this is if they were owned by another car company and had access to the R&D budget + parts sharing.


davepoth

29,395 posts

199 months

Wednesday 12th December 2012
quotequote all
DonkeyApple said:
Personally, I think AML should keep the money and plough it into a Lagonda SUV that has more luxury than RR and whatever Bentley come up with. They need an SUV to rebuild unit numbers and push into key markets.
100% this. The Lagonda concept looked quite nice compared to that Bentley abomination, and it would sell in big numbers and at a big price to boot - people want to buy the cars, it's just than A-M don't make the cars people want to buy in big numbers.

Porsche would have been bust were it not for the Cayenne, Jaguar doesn't work without LR propping it up.

DonkeyApple

55,327 posts

169 months

Wednesday 12th December 2012
quotequote all
mph said:
You could well be right but personally I'd rather they returned to their core business of building high-quality GT cars and kept the volumes relatively low.

Anything else devalues the brand IMHO. Unfortunately the only way they could have done this is if they were owned by another car company and had access to the R&D budget + parts sharing.
In an ideal world, I agree. There is nothing wrong with focussing on one thing and being the best.

I suspect that modern taxation and legislation forces this diversification and in many ways dilution of brands.

There is also the aspect that not having growth is seen as a bad thing. The moment you have investors they want 3-5 year growth forecasts and exit plans.

II aren't in for the long haul and DAR want their money out so Aston are in a kind of st or bust position. Sadly.

I do wish that the British people would back their own products though. Some of the remarks tend to be a little depressing.

mph

2,337 posts

282 months

Thursday 13th December 2012
quotequote all
DonkeyApple said:
There is also the aspect that not having growth is seen as a bad thing. The moment you have investors they want 3-5 year growth forecasts and exit plans.

II aren't in for the long haul and DAR want their money out so Aston are in a kind of st or bust position. Sadly.

I do wish that the British people would back their own products though. Some of the remarks tend to be a little depressing.
This is what I fear.

Seeing the way Tata have managed JLR they would be my ideal candidate for Aston ownership.

Maybe they would see them as the "jewel in the crown" and develop them in the Ferrari mould. See what I did there wink


After_Shock

8,751 posts

220 months

Tuesday 8th January 2013
quotequote all
Pr1964 said:
They really really need a new design.
They really really need new owners, one company currently in the motor industry with the money behind them and existing tech to take them forward.

It has the potential in this world market to succeed.

DonkeyApple

55,327 posts

169 months

Tuesday 8th January 2013
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Pr1964 said:
AM Due to launch the zagato this year.

The problem is they've stuck with the awful pinched nose look, that was never a zagato style.

A pity they couldn't get the old droopy lights look, back for the Z.

They really really need a new design.
They ought to use a different styling house so as to use the limited edition runs as a test area for styling changes.

Zagato brings nothing new to the party but then I suspect it I an awful lot cheaper?

TA14

12,722 posts

258 months

Tuesday 8th January 2013
quotequote all
DonkeyApple said:
They ought to use a different styling house so as to use the limited edition runs as a test area for styling changes.
Quite. As it is though Aston have a rival for easiest job in the world:
http://www.pistonheads.com/porsche/default.asp?sto...

DonkeyApple

55,327 posts

169 months

Tuesday 8th January 2013
quotequote all
TA14 said:
DonkeyApple said:
They ought to use a different styling house so as to use the limited edition runs as a test area for styling changes.
Quite. As it is though Aston have a rival for easiest job in the world:
http://www.pistonheads.com/porsche/default.asp?sto...
True. biggrin

I actually don't have an issue with the looks remaining samey. I don't think it drums up replacement business like the Porsche way of doing it though.

However, the LE runs are an opportunity to risk really breaking away and I can't see Zagato ever being the partner to do this with as they are as samey as Aston themselves.