RE: Lotus adds Evora 'Sports Racer' models

RE: Lotus adds Evora 'Sports Racer' models

Author
Discussion

10 Pence Short

32,880 posts

218 months

Thursday 20th December 2012
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With a bit of luck, this might propel Lotus sales in to the 15 or even 20 cars per month bracket. Heady times indeed.

soad

32,923 posts

177 months

Thursday 20th December 2012
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NigelCayless said:
It still won't sell
Too expensive. frown

CampDavid

9,145 posts

199 months

Thursday 20th December 2012
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Tonyringtone said:
Here we go again, all the predictable negative comments flooding in as soon as a Lotus story is featured or posted on Pistonheads. If you are genuine Lotus enthusiasts start to celebrate what this Company has and still can achieve on limited budgets, after all winning Evo magazine car of the year award in 2009, followed up with the new Exige V6 mopping up this year can't be ignored!
Also, please stop comparing Lotus and Porsche, they have always been very different cars and always will be! for obvious reasons.
Great. It's sold fk all cars but the road testers like them.

Do their suppiers take ECOTY awards instead of Sterling for payment?

nedge2k

132 posts

162 months

Thursday 20th December 2012
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Schnellmann said:
Does anyone know what is happening at Lotus? Will they survive 2013?
They're circling the bowl at the moment. They owe all their suppliers so much money that they're pretty much on stop, workers being paid to stand about and do sod all because they can't get the parts to build the cars.

Doesn't stop them inventing new trim levels for cars which don't exist (and that will probably never see the light of day) and taking deposits for them though.

Roma101

838 posts

148 months

Thursday 20th December 2012
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From a "neutral's" point of view (i.e. never owned/driven a Lotus (or Porsche) and not in the market for one any time soon), the Evora does seem a lot of money when compared to other brands out there.

kambites

67,620 posts

222 months

Thursday 20th December 2012
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I think Lotus caused their own downfall with the Evora - saying it was "pitched between the Cayman and 911" was always going to look like an excuse for producing a Cayman class car for rather more money. It should have been supercharged and marketed as a cut-price, driver-focussed 911 competitor from day-one, IMO.

masermartin

1,629 posts

178 months

Thursday 20th December 2012
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Schnellmann said:
...complete non-story...

Does anyone know what is happening at Lotus? Will they survive 2013?
With all due respect, your closing sentence is the reason this is a story.

Pistonwot

413 posts

160 months

Thursday 20th December 2012
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It would appear its comedy hour at Lotus again.
How in the world does some extra tat stuffed into the old car give us a 'new model' with a £65,900 evaluation? How skewed a 'vision' is that?
PH should also be ashamed theyre regurgitating this marketing nonsense.

Lotus cant be surprised no-one will buy the car as their management have lost the plot, whoever is pushing this needs a thorough shake and a talking to.
My nephew is 4 and would run the company better than this, its little wonder they are about to go under with clowns like this running the company into the dirt.

Colin MUST be spinning, its shameful.

MagicalTrevor

6,476 posts

230 months

Thursday 20th December 2012
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I thought this would be more like a stripped down version rather than another trim level.

Having said that, Lotus clearly do not have the budget to be developing significantly new models so have to rejig their line up using the existing parts bin to make any economic sense. From that point of view it makes reasonable business sense... even if I do think they're a little over-priced vs the competition. As much as Lotus believe it sits between a Cayman and 911 in capability, it needs to be more like a Cayman in price.

... that wouldn't go down well with existing owners though!

k-ink

9,070 posts

180 months

Thursday 20th December 2012
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Sports Racer = faux suede. Oh dear. What a daft name for a trim level.

Guvernator

13,170 posts

166 months

Thursday 20th December 2012
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CampDavid said:
Tonyringtone said:
Here we go again, all the predictable negative comments flooding in as soon as a Lotus story is featured or posted on Pistonheads. If you are genuine Lotus enthusiasts start to celebrate what this Company has and still can achieve on limited budgets, after all winning Evo magazine car of the year award in 2009, followed up with the new Exige V6 mopping up this year can't be ignored!
Also, please stop comparing Lotus and Porsche, they have always been very different cars and always will be! for obvious reasons.
Great. It's sold fk all cars but the road testers like them.

Do their suppiers take ECOTY awards instead of Sterling for payment?
Have to agree with this tbh. I am a Lotus fan too but I don't put my blinkers on when I look at the situation they are in. Sure they make some lovely drivers cars but the rest of their company setup is appalling. The Evora was underpecced and overpriced from the beginning.

Why are we comparing Lotus to Porsche? Because like it or not they are THE benchmark in this market segment and Lotus decided foolishly to try to take them on at their own game by moving "upmarket" and unsurprisingly they lost.

They either needed to keep doing what they were best at, providing basic but very good drivers cars or if they wanted to take on the big boys they should have done their sums better. Rather than adding on another £5k to the price, what they should have done was added all these options AND slashed the price by £5k, then they MIGHT have stood a chance.

lotusgeek

69 posts

146 months

Thursday 20th December 2012
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I'm a huge lotus fan, having owned 3 so far, but I have to agree with others posting about the price. It's far too expensive considering the competition. It's a shame as if it was priced at around the 40-45k mark I think it would be far more popular. frown

smilo996

2,806 posts

171 months

Thursday 20th December 2012
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If this marks a permanent uplift in the quality and options for the cars they are making then this is good. By that I mean that whatever else comes next is to the level of these upgraded cars then that would be good. Easier to start with an over stuffed car then make stripped out race versions for more money than the opposite.
Have difficulty seeing how Lotus, Aston, Morgan and others can survive without being under the umbrella of a larger car maker. Ferrari has Fiat, Lambo Vw, Porka, VW, etc.
I just hope that Lotus could find a place where they could do a Jaguar. Although jag have moved away from the leather chesterfield look the cars they make now are better all round than those of 10 years ago. Not the same companies granted But Lotus always has the feel of a boy having to stand on a box to look into the windows of a Ferrari. |Sure they have the backing of Hamsun HVNE Wampamhanjong. But what they really need is access to toys and bits of tech they can sort. Really, really hope they can now build the brand, the selection and quality of cars to really set the world alight. Because let's face it there are not too many companies doing that,

LaurasOtherHalf

21,429 posts

197 months

Thursday 20th December 2012
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so it's pretty much identicle to this one:
http://classifieds.pistonheads.com/classifieds/use...

that has been for sale for at least 6 months at lotus newcastle.

lotus newcastle ad blurb said:
THIS IS YOUR CHANCE TO OWN THE ONLY EVORA IN THE COUNTRY WITH THESE OPTIONS AND COLOUR COMBINATION THERE ISNT ANOTHER IN EXISTANCE LIKE THIS.
not exactly doing themselves any favors rolleyes

i really did like the evora when i test drove it, it's a simply superb car. i just can't buy into a company in which i have absolutely no faith in surviving

jason61c

5,978 posts

175 months

Thursday 20th December 2012
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Am I the only one who is getting bored of the 'Lotus saga' and new trim levels to existing models? It'd be better if someone with the cash could buy the company and wind it down with a little dignity without damaging the brand even more.

Nick644

241 posts

268 months

Thursday 20th December 2012
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The Crack Fox said:
Nick644 said:
Unfortunately for LOTUS this car shouldn't retail for more than £45K. Lovely looking design and drives nicely, (had a test drive when it first came out), but at 65K you want a quality car with a beautifully put together interior like a Cayman/Boxter/Audi S3/Golf/year old 911....etc.....
The Evora is a quality car with a decent interior though ! If you get horny over VAG switchgear then a Sportscar like the Evora isn't for you anyway. All IMO, of course.

Agree on price though. These are going to be epic value second hand looking at the current residuals...
Yeah, VAG swichgear on Lambos, Bentley's, Porsches, Veyrons do make me a bit horny, if I am being honest, (Don't mentioned it to the wife!). I've done the guinea pig thing with Morgans and TVR's and tuning Porsche's. Now I am looking to put my hard earned money into cars brands that have spent tens of millions developing their cars. Even the Fiat group are bucking the Italian stereotype of bad electrics and unreliability.(Ferrari, Fiat 500 and Panda). You can only do that by huge investment, sharing platforms and technology with other companies, inside and outside the group. The last Range Rover was not known for its reliability, (even though is was a fantastic product). I would put my money on the new Range Rover proving very reliable, (will put my own money into a RR end of next year in fact if this proves to be the case!).

The new Alfa 4C might well take whatever small monthly sales Lotus are making with its current products. In general the competition is relentless.

Don't get me wrong, I would love to buy British, (keeping British jobs), and adore the ethos behind the latest Exige. But because of lack of proper investment you have a fabulous car that you have to crawl in and out of, so small is the entry aperture. Ridiculous in this day and age. Might as well get a Radical if you want something so uncompromising. Target audience for this car isn't going to be a flexible young 21 year old under 5'10 in height. No woman is going to buy this car, (unless they are tom boys) and those in the right economic category, (late 20s-40's), don't want to look like a complete plonker crawling onto the pavement on all fours in the middle of a street pretending to look cool!!( ok slight exaggeration...but not by much!). I could be proven wrong though, it may sell in the thousands over the next couple of years....but I very much doubt it.

All in my humble opinion of course. I remember after my nightmare with TVR ownership saying to the dealer there is no way this car company can survive selling these types of products and unless there is major investment, Lotus will bump along the bottom lurching from one disaster to the next, as it is doing right now.

This is not an attack on Lotus, or some pathological hatred for the mark. I am a real petrol head, exactly the sort of person that Lotus should be selling their products to. But, I am not going to be blindly loyal to a company that doesn't produce a good enough product at the right price point. I haven't got enough money to take chances, lose money and buy hassle. You have to use common sense and rely on past experience.

GranCab

2,902 posts

147 months

Thursday 20th December 2012
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Lotus has announced a pair of new ever so slightly different models for the Evora range...

Donkey62

227 posts

166 months

Thursday 20th December 2012
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CampDavid said:
Tonyringtone said:
Here we go again, all the predictable negative comments flooding in as soon as a Lotus story is featured or posted on Pistonheads. If you are genuine Lotus enthusiasts start to celebrate what this Company has and still can achieve on limited budgets, after all winning Evo magazine car of the year award in 2009, followed up with the new Exige V6 mopping up this year can't be ignored!
Also, please stop comparing Lotus and Porsche, they have always been very different cars and always will be! for obvious reasons.
Great. It's sold fk all cars but the road testers like them.

Do their suppiers take ECOTY awards instead of Sterling for payment?
It just proves road testers/reviews magazines often means bugger all to real world car sales for many reasons.Heritage of any brand now irrelavent if the current product is trounced by competition it doesn't get new customers and certainly doesn't secure existing loyalists either.

Lotus needs a product for genuine driving enthusiasts not a car for Lotus enthusiasts as one myself i wouldn't touch a Evora with my hard earned cash even if it was cheaper.

deadmau5

3,197 posts

181 months

Thursday 20th December 2012
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paul71a said:
I've waited so long now, I've got through an Aston and now on my second Ferrari..... and still I wait........
My heart bleeds.

The Wookie

13,972 posts

229 months

Thursday 20th December 2012
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Personally I love my Evora, I think the biggest problem is getting bums on seats. Minimal marketing and few dealers.

The Evora's not perfect but it's still got a huge amount going for it, and it's certainly a good enough car to warrant the modest sales that it would need to be considered a success.