RE: Aston Martin Rapide S revealed

[whoami]

said:

called the 007

No.

[80085]

Alright 007 no way but my point is they need to inject more bruitishness into their design, like the og vanquish and old v8 vantage had. As gorgeous as their current designs are they need to look more mean and less elegant/femenine and the one77 shape has that big bruiser look about it.

[After_Shock]

80085 said:

Well said, what AM need is a slighly toned/scaled down version of the one77. The one77 is unmistakeably AM and this is the shape they should be going for. The new vanquish is too similar to a dbs in form to be viewed as something new, a smaller slightly less dramatic one77 called the 007 would save the day.

The new Vanquish looks nothing like a DBS in the metal, massive difference in the appearance of it. Yes its undoubtedly Aston but its changed more than enough to warrant being called a new car.

[Boshly]

LuS1fer said:

Lightningman said:

You've answered your own question.

"They happily run along catering to their own market"; AM don't do this - they operate in a market place filled with direct competition.

Morgan make cars but trying to find a direct competitor is a challenge. The Classic range competes with vintage classics (as in people who want to buy an old car) and the Aero and M3W ranges have equally vague competitors - nothing obvious and certainly nothing direct (or mass produced).

Yes, I sort of realise that but for me, if I wanted an Aston, nothing else would do and I suspect the same is true of Ferrari and Porsche customers though the time advantage of the 911 makes it far more likeley they will keep buying 911s.

I have never been convinced that most people buy cars like this other than based on a longing for the marque?

I can only speak from my own experience and that of people around me and no that isn't the case. There will always be fans of a marque and buyers who have a childhood ambition to realise but I would be pretty confident that there are many more like myself who would consider numerous competitors.

I'm sure most will agree that AM compete directly with Ferrari, Porsche, Bentley, Maserati and Lambourghini and maybe even a few of the more specialist such as Morgan mentioned above. And where I say compete, I mean their buyers will have considered at least one of their rivals before purchasing.