RE: Renault-Alpine at Le Mans 2013 - official!

[exhaustfume]

I see this as a sponsorship deal. That's what it really is.

[davepoth]

sundance002 said:

Great idea, and be interesting to see the new road Alpine, wonder if it will be a modern looking GTA V6Turbo, but with a V8 twin turbo. I owned one many moons ago and loved it, so ahead of its time.

It'll be a turbo V6; It looks a bit like the F1 engine is going to have a lot of trickle down into other formulas, and I think the general configuration will go all the way down to road vehicles.

[Andurron]

indyxe said:

No, Multimatic Inc bought Lola, and the License to use the name "Lola Cars"

Edited by indyxe on Friday 8th March 21:12

This is news to me! Anyone got a link to a news article about it?

[canucklehead]

Stuart said:

DS240 said:

this is all looking like a marketing led branding exercise.

Show me a manufacturer entry to Le Mans, in fact in the history of competitive motorsport, which isn't a marketing led branding exercise. Isn't that sort of the point?

win on sunday, sell on monday.

unless you're toyota. hard to get prius buyers interested in motorsport.

[vincegail]

canucklehead said:

hard to get prius buyers interested in motorsport.

I wouldn't say that too loud. A lot of prius drivers (ok not buyers) are lease drivers who get it because the taxes are low/almost zero. I see them driving at the overtaking lane a lot, driving very 'expensive' speeds.

The ones that buy them because of their environmental ideas are a minority. Most people buy them because 'it's the right thing to do' and couldn't care less, or do it because it's cheap.

The 'let the boss pay and I won't care what car I drive' people might want to upgrade to something more substantial in the (near) future, so Toyota needs to get a sporty profile, not just a green one.