RE: Range Rover plots 'shooting brake'

[anonymous-user]

Megaflow said:

What's odd is, for an April fool, I reckon this would actually sell very well!

I know! wish it wasnt a joke

[Oily Nails]

MonkeyMatt said:

Megaflow said:

What's odd is, for an April fool, I reckon this would actually sell very well!

I know! wish it wasnt a joke

Isn't an estate SUV a Unimog?

[AmitG]

MonkeyMatt said:

Megaflow said:

What's odd is, for an April fool, I reckon this would actually sell very well!

I know! wish it wasnt a joke

As I read it I was thinking "I know this is an April Fools joke, but it's actually not a bad idea".

[Mark-C]

Not bad - got half way through before I realised ....

[Aids0G]

O dear it took me to the forum to remember the date!!

Weirdly i think this would sell quite well!

[toppstuff]

Far from a joke, I think this is a great idea.

We need a new twist on the Lynx Eventer.

[Lordbenny]

How come PHcan get the hamsters in to post up an April fools joke (a not very good one at that!)

But they still cant sort the slow running site problem?

[Ledaig]

Look, it was either this or they were going to announce the search engine is working properly

[markcurtains]

cirks said:

Slightly more daft and more amusing for 01/04:
http://www.bmw.co.uk/en/publicPools/campaign-pages...

BMW win at April 1st. I remember seeing a broadsheet ad a few years ago for LED impregnated windscreens which could display messages. The car in the ad had "get out of my way" on the screen as it was depicted driving in the outside lane of a motorway, headlights on.

[mybrainhurts]

Never mind all this stuff. What about Ferrari's plans for a V12 fire engine..?

[chickensoup]

picture makes my eyes hurt

[AmitG]

Ledaig said:

Look, it was either this or they were going to announce the search engine is working properly

[Wunderchoc]

Agent Orange said:

Spotted in the workshop of my local window tinter at the weekend...

Well played!

[campaj1]

The trinkety detailing that Landrover is following at the moment made me think that this was real for a minute!

[TheRoadWarrior]

While this is clearly an April fool (Like the image btw) I think you'll find that with all the new JLR vehicles currently in development there will be something soon that will tick at least a few of those boxes..

[tercelgold]

I like this time a companies life when they are making mad money, they come up with new ideas not copies. No reason this couldn't be real with the amount of money they pull in from China.

I want a convertible LR with the evoque suspension but stretched with 7 seats (2 fold up) and a boot shaped to sit on.

[oilit]

markcurtains said:

BMW win at April 1st. I remember seeing a broadsheet ad a few years ago for LED impregnated windscreens which could display messages. The car in the ad had "get out of my way" on the screen as it was depicted driving in the outside lane of a motorway, headlights on.

How funny - for the first time in about 2-3 years i went to the bmw website today - and when i saw your post i thought - ive seen that somehwere - but didnt pay it any attention when i saw it - was too busy looking for the used car search!

just goes to show the power of the brain that i recognised it without having even looked at it originally ! (btw i think that pram/pushchair/baby chariot looks quite good - not that i would ever have the need for one now... ;-)

[Ritchie335is]

oilit said:

markcurtains said:

BMW win at April 1st. I remember seeing a broadsheet ad a few years ago for LED impregnated windscreens which could display messages. The car in the ad had "get out of my way" on the screen as it was depicted driving in the outside lane of a motorway, headlights on.

How funny - for the first time in about 2-3 years i went to the bmw website today - and when i saw your post i thought - ive seen that somehwere - but didnt pay it any attention when i saw it - was too busy looking for the used car search!

just goes to show the power of the brain that i recognised it without having even looked at it originally ! (btw i think that pram/pushchair/baby chariot looks quite good - not that i would ever have the need for one now... ;-)

My fav BMW one was the little badge wiper.

[StrangeRover]

Very feeble, guys. For a good April Fool, you'll need to be either inventive, mildly shocking or plain funny.
This is none of those.

BMW have a great history of good April Fool's ads (less so with today's P.R.A.M. http://fox43.com/2013/04/01/bmw-announces-the-late...
The difference between the brains behind Mercedes and those behind BMW is made manifest in these little details.
BMW cares. BMW gets it, Merc has been unaware of its own brand since about 1986..

PH should be about "cool stuff" and, maybe, some clever, timely satire.

"Must try harder", boys.

[Scrof]

Lordbenny said:

I wouldnt have bothered PH. April Fools are meant to be meant to be funny!

StrangeRover said:

Very feeble, guys. For a good April Fool, you'll need to be either inventive, mildly shocking or plain funny.

Personally, I've always thought April Fools was about fooling people, hence the name. And hence why we tried to cut it as close as we could to realism. Playing it for laughs is easy - actually making something up that's realistic enough to fool people into believing it is, I think, trickier. Judging by the majority of the comments here, I think we achieved what we set out to do, to an extent!

StrangeRover said:

"Must try harder", boys.

Sorry that you feel that way, but let's not get our knickers in a twist, eh? After all, it's only a bit of fun! Tomorrow is another day, and all that.

Megaflow said:

What's odd is, for an April fool, I reckon this would actually sell very well!

Funnily enough, I thought exactly this when I was writing it! It's really not beyond the realms of possibility, and while I suspect Land Rover wouldn't want to dilute the RR brand by stretching it to non-SUVs, you can see a possible argument within JLR for branding a shooting brake with the 'aspiring lifestyle-activity associations' (if you'll excuse the lapse into marketing drivel) of Range Rover. The design language would probably work better than a big XJ estate, too!