RE: Range Rover plots 'shooting brake'
Discussion
I read this and got slightly angry at the way JLR is diluting the Range Rover brand.
The idea made sense....the further chavving and messing with Range Rover but business is business.
I did however like the idea of a badge engineered Jaguar SUV
I was preparing to vote and post my views. Then i read the other posts
You got me! But I bet you've got the guys at Whitley sharpening their pencils.
The idea made sense....the further chavving and messing with Range Rover but business is business.
I did however like the idea of a badge engineered Jaguar SUV
I was preparing to vote and post my views. Then i read the other posts
You got me! But I bet you've got the guys at Whitley sharpening their pencils.
I'm Spartacus said:
Scrof, I hope you get a % of the profits from JLR when they see this and pinch your idea. I actually think it would look pretty good. Like a cross between a Range Rover and a Chrysler 300c estate.
Good point, actually. I'm just off to the patent office... As much as I hate the idea of the brand dilution, I must confess that I think I agree with you. I reckon the chunky RR design language would translate well to a lower car. Mind you, there were times when I found myself looking at that fake rendering we did and thinking it'd actually look surprisingly like a big Saab. Perhaps no bad thing?!
Scrof said:
Megaflow said:
What's odd is, for an April fool, I reckon this would actually sell very well!
Funnily enough, I thought exactly this when I was writing it! It's really not beyond the realms of possibility, and while I suspect Land Rover wouldn't want to dilute the RR brand by stretching it to non-SUVs, you can see a possible argument within JLR for branding a shooting brake with the 'aspiring lifestyle-activity associations' (if you'll excuse the lapse into marketing drivel) of Range Rover. The design language would probably work better than a big XJ estate, too!I kinda of hope they actually read all of this and do it, I reckon the Chinese and Arabs would go nuts for it, big plus for British manufacturing.
It is actually a nifty idea. A large shooting brake based on a large LWB saloon car platform (now available with AWD) so it rides, handles and goes properly, plumb in ride height altering air suspension, the LR terrain response system so it can do a bit of the rough stuff, and some chunky Audi allroadesqe styling and you have a very credible Crossover, with none of the traditional SUV downsides. Would get my vote.
Megaflow said:
It's an interesting concept. Jaguar and Land Rover are a very good fit together, Jag can do the saloons and estates and Land Rover the 4x4's and SUV's. if you were to produce a large Shooting Brake on the XJ platform, it kind of falls between the two brands, and could be sold as either, but I think in concept, being a large do it all car, it is probably more aligned to The Range Rover brand.
I kinda of hope they actually read all of this and do it, I reckon the Chinese and Arabs would go nuts for it, big plus for British manufacturing.
I've always had a hankering for a RR/ Aston Martin combo. Body, chassis, and transmission from RR, engine (6.3 twin SC) and trim by AM. I kinda of hope they actually read all of this and do it, I reckon the Chinese and Arabs would go nuts for it, big plus for British manufacturing.
I really like this idea, (and I think it really fits in with what I would call an 'April Fools' prank), but I can't see such a vehicle sitting comfortably with either the Range Rover or the Jag brands.
Perhaps it's time for a third brand, Daimler, perhaps? Or maybe Riley, if they can convince BMW to let go of that one...? Or do those names conjure up the wrong image all together?
Perhaps it's time for a third brand, Daimler, perhaps? Or maybe Riley, if they can convince BMW to let go of that one...? Or do those names conjure up the wrong image all together?
First undertaker to make a hearse and stretches out of this implausible news item will make a killing (pun not intended!). Other than that don't, whatever you do, send it to gets its rear windows tint filmed or the carefully executed (oops - another one!) marketing scheme will be a bit more revealing than intended!
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