RE: TVR - 'never say never'

RE: TVR - 'never say never'

Author
Discussion

DonkeyApple

55,378 posts

170 months

Monday 10th June 2013
quotequote all
Blown2CV said:
TVR are not Morgan, and should never try to emulate that brand or pursue its customers. Morgan to many is definitely too far on the retro side, and has only recently started bringing out some more modern type vehicles, but firmly with the focus on retro. TVR should not be doing that.
I agree in terms of styling but the core of the business model is one with more relevance than any kit car or extreme builder.

Blown2CV

28,852 posts

204 months

Monday 10th June 2013
quotequote all
DonkeyApple said:
Blown2CV said:
TVR are not Morgan, and should never try to emulate that brand or pursue its customers. Morgan to many is definitely too far on the retro side, and has only recently started bringing out some more modern type vehicles, but firmly with the focus on retro. TVR should not be doing that.
I agree in terms of styling but the core of the business model is one with more relevance than any kit car or extreme builder.
however the customers aren't the same type of people...

DonkeyApple

55,378 posts

170 months

Monday 10th June 2013
quotequote all
Blown2CV said:
DonkeyApple said:
Blown2CV said:
TVR are not Morgan, and should never try to emulate that brand or pursue its customers. Morgan to many is definitely too far on the retro side, and has only recently started bringing out some more modern type vehicles, but firmly with the focus on retro. TVR should not be doing that.
I agree in terms of styling but the core of the business model is one with more relevance than any kit car or extreme builder.
however the customers aren't the same type of people...
You'd actually be surprised. The real old duffers are dying off and quite a few of the 40 year olds had Griffs and Chims earlier in life. But in general I agree that with Morgan people are looking for a pastiche of pre-war motoring and that isn't TVRs gig.

I think TVR have a far larger potential client base in the UK than Morgan but where I think the Morgan model should be scrutinised is their decision to get into bed with BMW. A cracking choice but one which we would have been shocked to be discussing a few years back. Morgan have freed themselves to build cars and left the whole drive train situation to another firm. But the clue lies in using a firm which their potential customers already have a loyalty to and a trust in.

Blown2CV

28,852 posts

204 months

Monday 10th June 2013
quotequote all
i can't help but feel that what's needed is for Les to make some decisions that in the short term some will hate, but in the long term we will all agree was the right thing to do.

DonkeyApple

55,378 posts

170 months

Monday 10th June 2013
quotequote all
Blown2CV said:
i can't help but feel that what's needed is for Les to make some decisions that in the short term some will hate, but in the long term we will all agree was the right thing to do.
I tend to agree. It's his company now and the simple reality is that whatever he does there will be some people who are really quite violently against it.

He needs to stamp his own childhood vision on it just like PW did and not concern himself too much with us owners of the older cars. Many will expect to be revered by the new business so throw them a few bones.

For me it would be sad to not build on where they left off but the 'bang for buck' model is gone in many regards and we've reached the limits for power before gadgets are needed.

As such, I'd take it more GT to avoid the 458 comparisons and a shade more luxurious inside but who knows.

But what I wouldn't be doing is underpinning my and other's investment with the activity of any existing firm in the TVR corner.

JonRB

74,595 posts

273 months

Monday 10th June 2013
quotequote all
DonkeyApple said:
He needs to stamp his own childhood vision on it just like PW did and not concern himself too much with us owners of the older cars.
True, up to a point. But only if it is cohesive and single-minded like Wheeler, rather than disjointed and mayfly-esque like Smolensky. The former had vision, whilst the latter was like a kid with ADD

DonkeyApple said:
For me it would be sad to not build on where they left off but the 'bang for buck' model is gone in many regards and we've reached the limits for power before gadgets are needed.
Yes, I agree. As I've said several times already, the niche that TVR enjoyed in its Golden Years is simply not there any more; the mainstream manufacturers now have it sewn up.

Blown2CV

28,852 posts

204 months

Monday 10th June 2013
quotequote all
if Les is like Smolenski then it won't matter what he does or what his plan is. So, let's assume he isn't and that he knows what he's doing. It sounds like he's built some successful businesses for a start, rather than had a rich Dad.

DonkeyApple

55,378 posts

170 months

Monday 10th June 2013
quotequote all
Blown2CV said:
if Les is like Smolenski then it won't matter what he does or what his plan is. So, let's assume he isn't and that he knows what he's doing. It sounds like he's built some successful businesses for a start, rather than had a rich Dad.
Although a fiasco of a man we do know that he was totally screwed over and not just by his own failings. He never had the money to buy what in reality he was buying. We also know that the NS built cars were the best to ever leave the factory as he actually attempted to rectify the shocking practices.

JonRB

74,595 posts

273 months

Monday 10th June 2013
quotequote all
DonkeyApple said:
Although a fiasco of a man we do know that he was totally screwed over and not just by his own failings. He never had the money to buy what in reality he was buying. We also know that the NS built cars were the best to ever leave the factory as he actually attempted to rectify the shocking practices.
He did up to a point. But he also had terrible trouble maintaining focus and a huge arrogance in not listening to those who tried to refocus him. He could have been a major force for good had he kept focussed. But, yes, he bought a poisoned chalice. There is no doubt there; Wheeler stitched him up like a kipper although he failed to perform Due Diligence and, indeed, gazumpted those who were doing just that. Buy in haste, repent at leisure.

DonkeyApple

55,378 posts

170 months

Monday 10th June 2013
quotequote all
JonRB said:
DonkeyApple said:
Although a fiasco of a man we do know that he was totally screwed over and not just by his own failings. He never had the money to buy what in reality he was buying. We also know that the NS built cars were the best to ever leave the factory as he actually attempted to rectify the shocking practices.
He did up to a point. But he also had terrible trouble maintaining focus and a huge arrogance in not listening to those who tried to refocus him. He could have been a major force for good had he kept focussed. But, yes, he bought a poisoned chalice. There is no doubt there; Wheeler stitched him up like a kipper although he failed to perform Due Diligence and, indeed, gazumpted those who were doing just that. Buy in haste, repent at leisure.
Yup. He definitely didn't buy what he had been led to believe was being sold. And also ended up with a work force that still reported to PW.

In hindsight he should have shut it down the day he bought it and re-opened in a building he controlled and re-hire those of the right temperament.

MorganP104

2,605 posts

131 months

Tuesday 11th June 2013
quotequote all
In other news, TVR have changed the holding page on their website again...



Well, hello there, old friend. wink

SkepticSteve

3,598 posts

195 months

Tuesday 11th June 2013
quotequote all
MorganP104 said:
In other news, TVR have changed the holding page on their website again...



Well, hello there, old friend. wink
Do we think they may be following this thread? laugh

DonkeyApple

55,378 posts

170 months

Tuesday 11th June 2013
quotequote all
SkepticSteve said:
Do we think they may be following this thread? laugh
I suspect that are reading them and occasionaly thinking 'That's a smart idea' and at other times thinking 'These people are proper mental. Do we really want to be trying to do business with them'. biggrin

JonRB

74,595 posts

273 months

Tuesday 11th June 2013
quotequote all
DonkeyApple said:
I suspect that are reading them and occasionaly thinking 'That's a smart idea' and at other times thinking 'These people are proper mental. Do we really want to be trying to do business with them'. biggrin
hehe

Blown2CV

28,852 posts

204 months

Wednesday 12th June 2013
quotequote all
SkepticSteve said:
MorganP104 said:
In other news, TVR have changed the holding page on their website again...



Well, hello there, old friend. wink
Do we think they may be following this thread? laugh
nah, the other one. He mentions a 40 page thread in the interview PH released very recently.

Tvr Power

1,076 posts

207 months

Thursday 20th June 2013
quotequote all
MorganP104 said:
In other news, TVR have changed the holding page on their website again...



Well, hello there, old friend. wink
Les Edgar put your money were your mouth is and buy the full running gear from "JAGUAR" install there 5ltr supercharged engine/gearbox and ancillaries job done, forget lS's AJPS & Speed Six lumps there old act, Tvr have to move with the times this time round

Dom



TA14

12,722 posts

259 months

Thursday 20th June 2013
quotequote all
Tvr Power said:
MorganP104 said:
In other news, TVR have changed the holding page on their website again...



Well, hello there, old friend. wink
Les Edgar put your money were your mouth is and buy the full running gear from "JAGUAR" install there 5ltr supercharged engine/gearbox and ancillaries job done, forget lS's AJPS & Speed Six lumps there old act, Tvr have to move with the times this time round

Dom
I thought that the JLR V8 was about to be replaced.

JonRB

74,595 posts

273 months

Thursday 20th June 2013
quotequote all
Tvr Power said:
Speed Six lumps there old act
As one of the two companies who have done the most to evolve the S6 engine, I'm quite surprised by this Dom.

slippery

14,093 posts

240 months

Thursday 20th June 2013
quotequote all
Tvr Power said:
MorganP104 said:
In other news, TVR have changed the holding page on their website again...



Well, hello there, old friend. wink
Les Edgar put your money were your mouth is and buy the full running gear from "JAGUAR" install there 5ltr supercharged engine/gearbox and ancillaries job done, forget lS's AJPS & Speed Six lumps there old act, Tvr have to move with the times this time round

Dom

I agree. yes

swisstoni

17,026 posts

280 months

Thursday 20th June 2013
quotequote all
Not sure Jag would be so keen on supplying.