RE: TVR - 'never say never'

RE: TVR - 'never say never'

Author
Discussion

anonymous-user

55 months

Thursday 20th June 2013
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swisstoni said:
Not sure Jag would be so keen on supplying.
I agree! The jag engine would be perfect but if any future TVR is from the same family tree as previos cars it will be too close to the F-Type for Jag to supply.

Blown2CV

28,852 posts

204 months

Thursday 20th June 2013
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I can't see Jag being into helping TVR up-stage the F-type with a probably faster and (would have to be) cheaper car. There is a need to pursue a drivetrain not currently used in such a similar application i.e. the 2 seat, nice looking, rorty sounding, lairy coloured sports car market (at least in the UK). Not sure if there is one...

900T-R

20,404 posts

258 months

Thursday 20th June 2013
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You could easily say something similar for Wiessmann and BMW Z4/M-cars but the market doesn't see it that way - a major OEM won't feel threatened by an outfit that builds 2-300 cars at best, very few punters will be cross-shopping both marques anyway, and even if it wouldn't be commercial suicide for BMW to build a hardcore, relatively lightweight sports car with little in the way of driving aids, corporate policy would forbid it (I once heard from the horse's mouth that two very senior AMG/Mercedes engineers were summoned to Dr. Zetsches house late on a Friday night right after the first day of a press launch for a serious verbal bking as it appeared they'd programmed the ESP/traction controls settings a bit on the loose side so the journos could entertain themselves with lurid slides without intervention, which was seen as a cardinal sin against Daimler AG's corporate safety policy...).

DonkeyApple

55,378 posts

170 months

Thursday 20th June 2013
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Blown2CV said:
I can't see Jag being into helping TVR up-stage the F-type with a probably faster and (would have to be) cheaper car. There is a need to pursue a drivetrain not currently used in such a similar application i.e. the 2 seat, nice looking, rorty sounding, lairy coloured sports car market (at least in the UK). Not sure if there is one...
Smarter to use XK under pinnings anyway?

Plus, JLR do have form in supplying tech to specialist firms, plus, I think the TVR ethos is complimentary to Jaguar rather than competition. Although, it can be argued that the F-Type sees Jag using TVResque features more than recent traditional Jag features. I.e they've made it a bit more lary to appeal to the sub 50 demographic.

But, ultimately, it may not be down to JLR but rather their owner who is cash strapped in other sectors and may have more interest in usual in eeking out more money from its golden egg, JLR.

B17NNS

18,506 posts

248 months

Thursday 20th June 2013
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Tvr Power said:
Les Edgar put your money were your mouth is and buy the full running gear from "JAGUAR" install there 5ltr supercharged engine/gearbox and ancillaries job done, forget lS's AJPS & Speed Six lumps there old act, Tvr have to move with the times this time round
Did I miss a wink?

900T-R

20,404 posts

258 months

Thursday 20th June 2013
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I see it this way - a Jaguar sports car will Always be fighting with one arm tied behind its back against more focused, lower volume offerings as it will still need to conform to the what the public has come to expect from the brand - i.e. light steering, auto transmission, big, comfy seats, suprise and delight features like the auto swivelling air vents etc - lairy colours and powerslides notwithstanding.

If new TVR can prove it has got a good concept and engineering ressources to make a genuinely competitive car in the hardcore sports/GT segment, it wouldn't be hard for them to convince that JLR would benefit from being associated as a major tech supplier. Just think about what their current V6 and V8 drivetrain line up could do in something at least 500 kg lighter...

DonkeyApple

55,378 posts

170 months

Thursday 20th June 2013
quotequote all
900T-R said:
I see it this way - a Jaguar sports car will Always be fighting with one arm tied behind its back against more focused, lower volume offerings as it will still need to conform to the what the public has come to expect from the brand - i.e. light steering, auto transmission, big, comfy seats, suprise and delight features like the auto swivelling air vents etc - lairy colours and powerslides notwithstanding.

If new TVR can prove it has got a good concept and engineering ressources to make a genuinely competitive car in the hardcore sports/GT segment, it wouldn't be hard for them to convince that JLR would benefit from being associated as a major tech supplier. Just think about what their current V6 and V8 drivetrain line up could do in something at least 500 kg lighter...
JLR have to be able to have one product to appeal hugely to the US market, then the Asian market and finally do enough to keep Brits from leaving. In raw essense the TVR brand really only has to appeal to Brits and so, as you say, it can be a more pure, uncompromised product and frankly, if JLR were convinced that LE was able to deliver and not damage their brand then I reckon there would be appetite. There is also potential for good PR as it not only gives JLR huge promotion in their domestic market but also a different and more aggressive dynamic on the global stage. There are however not inconsiderable downside risks for any big player partnering with TVR.

Blown2CV

28,852 posts

204 months

Thursday 20th June 2013
quotequote all
900T-R said:
I see it this way - a Jaguar sports car will Always be fighting with one arm tied behind its back against more focused, lower volume offerings as it will still need to conform to the what the public has come to expect from the brand - i.e. light steering, auto transmission, big, comfy seats, suprise and delight features like the auto swivelling air vents etc - lairy colours and powerslides notwithstanding.

If new TVR can prove it has got a good concept and engineering ressources to make a genuinely competitive car in the hardcore sports/GT segment, it wouldn't be hard for them to convince that JLR would benefit from being associated as a major tech supplier. Just think about what their current V6 and V8 drivetrain line up could do in something at least 500 kg lighter...
Well, if indeed they were a mutual benefit rather than at odds, then i guess it's not impossible that if JLR wanted to partner with TVR to benefit both brands then they could have put some money behind it all... Les would need an investor after all. It just depends on Jags strategy on it all. Speculation again.