Are these Vloggers just a scam? SOL or Shmee etc???????
Discussion
It is interesting (citation needed) that all the 'usual suspect' vloggers were all invited to the McLaren 720 launch in Rome, along with motorcycling vlogger 'Baron von Grumble' who doesn't normally cover cars, and no doubt many other social media 'influencers' I am not aware of.
If other manufacturers follow their lead then it might start generating the variety in content many on this thread hope for, but I suspect in the short term it will lead to a flood of pretty much identical videos, all launched the moment the embargo ends (tomorrow, I believe) and even I'm not sad/bored/lonely enough to watch more than one of them.
If other manufacturers follow their lead then it might start generating the variety in content many on this thread hope for, but I suspect in the short term it will lead to a flood of pretty much identical videos, all launched the moment the embargo ends (tomorrow, I believe) and even I'm not sad/bored/lonely enough to watch more than one of them.
fullbeem said:
Think I lasted all of 4 or 5 minutes into SOL last video in Sardinia where he took the key to STG McLaren as it drove out the hotel car park. Just doesn't interest me anymore.
Unsubscribed.
'Oh, he's driving, giggle giggle giggle'Unsubscribed.
'Whats wrong sam?'
'Ive lost my key'
Paul: 'oh, that's terrible, are you sure you had it'
Sam: yes (goes back into car to check around)
Paul: I've got it hahahahahahahhaaaahahahahaha
Sam: hilarious.
you know content is on the wain when the mass majority of chat is discussing said youtuber's sexuality or trying to unearth an image of "the blond in the passenger seat" 
The focus is not cars...it's lifestyle.
Actually it's like mainstream car based TV.... less about the cars involved and more about the presenters
The focus is not cars...it's lifestyle.
Actually it's like mainstream car based TV.... less about the cars involved and more about the presenters
Quickmoose said:
you know content is on the wain when the mass majority of chat is discussing said youtuber's sexuality or trying to unearth an image of "the blond in the passenger seat"
The focus is not cars...it's lifestyle.
Actually it's like mainstream car based TV.... less about the cars involved and more about the presenters
There you go Schmee, QM wants you to film a day in your life sort of thing, but you need to make sure you film how long you are going for a sThe focus is not cars...it's lifestyle.
Actually it's like mainstream car based TV.... less about the cars involved and more about the presenters
t etc. Surely if you want lifestyle programmes, theres plenty of them on normal telly???Schmee - think you said why do the PH massive think you can make a fortune from YT? I guess its because people see 'presenters' not disclosing their financial upbringing or seeing people like pewdiepie(?) and the minecraft dude and the other internet gamers making millions from it all
I guess you could do a viewers cars section whereby you go for a td or passenger someone else and interview them (though think car throttle has done this already) or go to a track day and do passenger footage? Though im guessing this wouldnt go down well with viewers unless it was the latest and greatest shiny thing?
Edited by lemmingjames on Tuesday 2nd May 14:56
lemmingjames said:
I guess you could do a viewers cars section whereby you go for a td or passenger someone else and interview them (though think car throttle has done this already) or go to a track day and do passenger footage? Though im guessing this wouldnt go down well with viewers unless it was the latest and greatest shiny thing?
Tim took part in the Mini Challenge at Rockingham over the weekend - didn't quite get a podium position,... but there were some big names on the leaderboard, and a noticeable absence of any other YT vloggers. - https://www.facebook.com/MINIChallengeUK/Edited by lemmingjames on Tuesday 2nd May 14:56
It'll be interesting to see how the coverage converts into views - as alluded to a few times, the target demographic seems more interested in carbon fibre wings and titanium exhausts, rather than the practical application of such items in a competitive environment.
At the end of it though, these guys are pretty much running a commercial operation - if a load of time and effort creating content doesn't convert into views/revenue, then it doesn't make sense to focus on that aspect.
Young kids just want easy money, cars houses etc by being a youtuber, footballer, general celebrity rather than acquire the material trappings of wealth by getting a more traditional job to pay for them.
At least they can see from beardy TGE that he has a full time job in the city and also has a fitness business on the side. He's also come straight out and said he doesn't have wealthy parents. His source of income is clear for all to see unlike the others who just say vague statements about 'other income streams'
At least they can see from beardy TGE that he has a full time job in the city and also has a fitness business on the side. He's also come straight out and said he doesn't have wealthy parents. His source of income is clear for all to see unlike the others who just say vague statements about 'other income streams'
Davey S2 said:
His source of income is clear for all to see unlike the others who just say vague statements about 'other income streams'
That's my issue. I've got no problem with these guys having a privileged background. But it grates when they try and sell it to me as something to the contrary.S11Steve said:
Tim took part in the Mini Challenge at Rockingham over the weekend - didn't quite get a podium position,... but there were some big names on the leaderboard, and a noticeable absence of any other YT vloggers. - https://www.facebook.com/MINIChallengeUK/
It'll be interesting to see how the coverage converts into views - as alluded to a few times, the target demographic seems more interested in carbon fibre wings and titanium exhausts, rather than the practical application of such items in a competitive environment.
At the end of it though, these guys are pretty much running a commercial operation - if a load of time and effort creating content doesn't convert into views/revenue, then it doesn't make sense to focus on that aspect.
only 5 secs a lap of the winning pace, damn impressive for a vlogger with very limited track experience It'll be interesting to see how the coverage converts into views - as alluded to a few times, the target demographic seems more interested in carbon fibre wings and titanium exhausts, rather than the practical application of such items in a competitive environment.
At the end of it though, these guys are pretty much running a commercial operation - if a load of time and effort creating content doesn't convert into views/revenue, then it doesn't make sense to focus on that aspect.
I visit these channels now and again but it doesn't look like I miss much. STG has wrapped his McLaren twice and fitted a (presumably louder) exhaust. SOL still has a s**t eating grin and has put a stripe on his new Lambo. Schmee has placed orders for another six supercars. TGE's hipster beard is slightly longer.
I struggle to know why anyone watches any of it these days as it's just repetitive tosh.
I struggle to know why anyone watches any of it these days as it's just repetitive tosh.
Dave Hedgehog said:
only 5 secs a lap of the winning pace, damn impressive for a vlogger with very limited track experience
I think that's what I was getting at - for someone who is not a racing driver I think it was a fair crack, and no doubt a huge rush for him. Whether it translates into views & revenue is another matter, but if I was given the same opportunity, I'd be pretty pleased with that pace. And I'm not sure I've seen any of the other supercar vloggers take part in a competitive race yet.
lemmingjames said:
Quickmoose said:
you know content is on the wain when the mass majority of chat is discussing said youtuber's sexuality or trying to unearth an image of "the blond in the passenger seat"
The focus is not cars...it's lifestyle.
Actually it's like mainstream car based TV.... less about the cars involved and more about the presenters
There you go Schmee, QM wants you to film a day in your life sort of thing, but you need to make sure you film how long you are going for a sThe focus is not cars...it's lifestyle.
Actually it's like mainstream car based TV.... less about the cars involved and more about the presenters
t etc. Surely if you want lifestyle programmes, theres plenty of them on normal telly???It is interesting to read the reactions to YouTube stars on various UK and US websites. UK posters, by and large, are resentful, negative and jealous. US posters, on the whole, are supportive, positive and friendly. There is quite a contrast in culture.
Schmee is currently getting ~7m views a month to his YT channel, so a quick poke on the old calculator and a few basic assumptions suggest he should be making at least £100-200k per year from that platform.
Schmee is currently getting ~7m views a month to his YT channel, so a quick poke on the old calculator and a few basic assumptions suggest he should be making at least £100-200k per year from that platform.
I'm getting bored with their content. I found their early journeys (literal and metaphorical) interesting as they progressed, but since winning the internet they seem to have converged and crammed themselves into the same brightly coloured super car parked up in Monaco. (If there is a difference between a 570S McLaren and a 675 LT McLaren then I don't care, it makes no difference to me). You've done well guys but its getting repetitive, now evolve or risk becoming smug, tiresome and ultimately irrelevant.
Easy_Targa said:
I'm getting bored with their content. I found their early journeys (literal and metaphorical) interesting as they progressed, but since winning the internet they seem to have converged and crammed themselves into the same brightly coloured super car parked up in Monaco. (If there is a difference between a 570S McLaren and a 675 LT McLaren then I don't care, it makes no difference to me). You've done well guys but its getting repetitive, now evolve or risk becoming smug, tiresome and ultimately irrelevant.
agree to an extent...Would they care though if they lost 100-1000 subscribers a week, that had grown tired, if those subs were replaced with 5-10,000 new ones who had only just found them.....and who then went through their back catalogue....?
DonkeyApple said:
st parenting is to blame in that scenario. If some plum is running around as you suggest then that is because their father is either an idiot or just crap. It's not anyone else's job to raise and educate someone else's offspring.
But that's how Shmee, SOL and STG all started.t parenting is to blame in that scenario. If some plum is running around as you suggest then that is because their father is either an idiot or just crap. It's not anyone else's job to raise and educate someone else's offspring. MINI Challenge was my second ever race weekend, and first in the car, so thank you for the kind words here - I fully anticipate when the video goes out to get shouted at for not winning 
I can pre-empt that it won't be too successful but let's come back to this topic on Friday night or Saturday and I'll share the statistics behind it.
With reference to the never ending money question; it does seem to get repetitive, the answers are in this very thread too. I've never said I didn't have a good upbringing; I went to a good school and learned a strong work ethic and to my parents and those around me I thank for that. That lead me into an office in London that got me started on the car game when I bought an S5 and then Vantage Roadster - both funded through my job at the time. Even in those days the Shmee channel was receiving good views, more than covering the financing on the R8, 12C next and then growing the capital up to where it is now, a business venture that more than funds the cars I show through it.
As above, very simple maths on 100 million views a year (at a now fairly well documented $3-5cpm) gives you what you need to know. Equally I've stated YouTube is not my only income source for Shmee150 alongside many other income streams like sponsors, branded content, affiliate schemes, presenting, merchandise, other social content and many more, so it becomes very obvious how I can buy the cars I'm buying.
I try my hardest to explain that 'this is not easy' because as we discussed over recent pages, it is virtually impossible to start now - I've been uploading almost daily videos for 8 years! Do I also want to out all my secrets to how my business works on the internet for anyone to copy? Not really.
I can pre-empt that it won't be too successful but let's come back to this topic on Friday night or Saturday and I'll share the statistics behind it. With reference to the never ending money question; it does seem to get repetitive, the answers are in this very thread too. I've never said I didn't have a good upbringing; I went to a good school and learned a strong work ethic and to my parents and those around me I thank for that. That lead me into an office in London that got me started on the car game when I bought an S5 and then Vantage Roadster - both funded through my job at the time. Even in those days the Shmee channel was receiving good views, more than covering the financing on the R8, 12C next and then growing the capital up to where it is now, a business venture that more than funds the cars I show through it.
As above, very simple maths on 100 million views a year (at a now fairly well documented $3-5cpm) gives you what you need to know. Equally I've stated YouTube is not my only income source for Shmee150 alongside many other income streams like sponsors, branded content, affiliate schemes, presenting, merchandise, other social content and many more, so it becomes very obvious how I can buy the cars I'm buying.
I try my hardest to explain that 'this is not easy' because as we discussed over recent pages, it is virtually impossible to start now - I've been uploading almost daily videos for 8 years! Do I also want to out all my secrets to how my business works on the internet for anyone to copy? Not really.
By the very nature of replying to the thread shmee, you kinda are revealing some of your tactics. 
More power to ya I say. If you can potentially rake in enough net per month to run several supercars from your YouTube channel, thus providing young'uns a dream for the future, I don't see any harm. Honest days work and all that.
But, and its a big but, I'm sceptical of the figures.
More power to ya I say. If you can potentially rake in enough net per month to run several supercars from your YouTube channel, thus providing young'uns a dream for the future, I don't see any harm. Honest days work and all that.
But, and its a big but, I'm sceptical of the figures.
Shmee said:
MINI Challenge was my second ever race weekend, and first in the car, so thank you for the kind words here - I fully anticipate when the video goes out to get shouted at for not winning I can pre-empt that it won't be too successful but let's come back to this topic on Friday night or Saturday and I'll share the statistics behind it.
With reference to the never ending money question; it does seem to get repetitive, the answers are in this very thread too. I've never said I didn't have a good upbringing; I went to a good school and learned a strong work ethic and to my parents and those around me I thank for that. That lead me into an office in London that got me started on the car game when I bought an S5 and then Vantage Roadster - both funded through my job at the time. Even in those days the Shmee channel was receiving good views, more than covering the financing on the R8, 12C next and then growing the capital up to where it is now, a business venture that more than funds the cars I show through it.
As above, very simple maths on 100 million views a year (at a now fairly well documented $3-5cpm) gives you what you need to know. Equally I've stated YouTube is not my only income source for Shmee150 alongside many other income streams like sponsors, branded content, affiliate schemes, presenting, merchandise, other social content and many more, so it becomes very obvious how I can buy the cars I'm buying.
I try my hardest to explain that 'this is not easy' because as we discussed over recent pages, it is virtually impossible to start now - I've been uploading almost daily videos for 8 years! Do I also want to out all my secrets to how my business works on the internet for anyone to copy? Not really.
The good parenting / school clearly thought you plenty of patience / resilience too! I don't blame you for not wanting to share how you make every penny, I wouldn't either but regardless, as you say, it's very difficult for anyone else to copy and get where you are (near impossible) in any short space of time. I can pre-empt that it won't be too successful but let's come back to this topic on Friday night or Saturday and I'll share the statistics behind it. With reference to the never ending money question; it does seem to get repetitive, the answers are in this very thread too. I've never said I didn't have a good upbringing; I went to a good school and learned a strong work ethic and to my parents and those around me I thank for that. That lead me into an office in London that got me started on the car game when I bought an S5 and then Vantage Roadster - both funded through my job at the time. Even in those days the Shmee channel was receiving good views, more than covering the financing on the R8, 12C next and then growing the capital up to where it is now, a business venture that more than funds the cars I show through it.
As above, very simple maths on 100 million views a year (at a now fairly well documented $3-5cpm) gives you what you need to know. Equally I've stated YouTube is not my only income source for Shmee150 alongside many other income streams like sponsors, branded content, affiliate schemes, presenting, merchandise, other social content and many more, so it becomes very obvious how I can buy the cars I'm buying.
I try my hardest to explain that 'this is not easy' because as we discussed over recent pages, it is virtually impossible to start now - I've been uploading almost daily videos for 8 years! Do I also want to out all my secrets to how my business works on the internet for anyone to copy? Not really.
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