Are these Vloggers just a scam? SOL or Shmee etc???????
Discussion
red_slr said:
No I know its financed I am talking about a waste of 2000PCM (or whatever) when the asset is basically parked no doubt depreciating and costing to insure etc. As a business that's not a great idea?
I think given the weak pound it may appreciate if mileage is kept low. I think SOL knows that that's why he doesn't care to drive it...
johnwilliams77 said:
twoblacklines said:
If I were richer and were gonna do a POV style youtube channel I would turn ads off, make my videos better than the rest by the creativity allowed with ads not enabled (atleast this used to be the case????) and use youtube as a loss leader to build other social platforms like instagram.
Then I would choose all of the high paying, ethical affiliate offers and punt them through social media. And depending on my niche I could monetise it with my own product etc.
Youtube doesn't seem to even pay out much anymore, it doesn't seem worth the point on its own.
How much does it pay?Then I would choose all of the high paying, ethical affiliate offers and punt them through social media. And depending on my niche I could monetise it with my own product etc.
Youtube doesn't seem to even pay out much anymore, it doesn't seem worth the point on its own.
Some interesting viewer stats for the YouTubers, too.
Vehicle Virgins = 17 views per subscriber per month...
MrJWW = 11 views per subscriber per month...
Schmee = 8 views per subscriber per month...
Supercars of London = 6 views per subscriber per month...
MrJWW's richer videos give him good engagement, but good old American whooping and hollering is what brings in the highest relative viewership.
[/quote]
How much does it pay?
[/quote]
Some interesting viewer stats for the YouTubers, too.
Vehicle Virgins = 17 views per subscriber per month...
MrJWW = 11 views per subscriber per month...
Schmee = 8 views per subscriber per month...
Supercars of London = 6 views per subscriber per month...
[/quote]
Ooooooh. 12.3 views per subscriber per month over here for TGE TV. Not bad for a part timer
Is on an interesting trajectory!
ThatnameagainitsTGE said:
Ooooooh. 12.3 views per subscriber per month over here for TGE TV. Not bad for a part timer
Is on an interesting trajectory!
Pff, currently 43 views per sub per month. Do I win? https://www.youtube.com/channel/UCEvB1bmKjPWZ3V1wS...Is on an interesting trajectory!
Given I only upload a video every other month at the moment, it shows HOW f
kING HARD IT IS TO GET PEOPLE TO SUB TO TYRE RELATED STUFF.rant over.
Streetrod said:
Quickmoose said:
It's just a shame he never has the words.....
Yeah!! 
That phrase does start to grind after a while. Possibly a thesaurus should be his next purchase rather than a new super car
Hey look lads, he may not have the vocabulary to convey what's going on right now, but as long he's taking us along for the ride, saturating our eyeballs and submersing us in the experience, then I'm happy.
He's great though. Living the dream. Jammy git.
ThatnameagainitsTGE said:
Always gets brought up and I'm happy to elaborate, as am fairly proud of the journey that's allowed me to do these things.
I've worked hard, with some luck mixed, in my business/s and job now allow me now to do things I never thought I would be able to, especially not in my twenties. There are business pieces about one of my companies, LDNM, online, on Forbes and Business Insider if anyone fancies a look. In fact, my first car was a £450 1989 Renault Clio I had to halve with my twin brother. We could barely afford the insurance. We've been through some pretty st times too since.
I still need to spend and want to spend every waking hour and more working, in one guise or another, fitting in YT where/if I can. Wouldn't have it any other way, for now at least.
No comment about any others.
Shouldn't really matter though if just you're there for the content, but I can also see for some, it could make it a harder audience buy-in to the presenter if they feel as though that person is running around filming themself spending money handed to them they've not 'earned'. I'm not fussed, great content is great content however funded, and it comes down to your personality if that sort of thing bothers you. Just in the same way that me financing cars & not cash buying winds some people up. Can't please everyone. The internet can be an embittered, angry place.
I was by no means criticising - I enjoy your videos and simply aspire to drive something better. I too started with humble cars, but am considering whether it's worth my time and effort doing youtube car videos (I currently have a few but they're not a vlog format).I've worked hard, with some luck mixed, in my business/s and job now allow me now to do things I never thought I would be able to, especially not in my twenties. There are business pieces about one of my companies, LDNM, online, on Forbes and Business Insider if anyone fancies a look. In fact, my first car was a £450 1989 Renault Clio I had to halve with my twin brother. We could barely afford the insurance. We've been through some pretty st times too since.
I still need to spend and want to spend every waking hour and more working, in one guise or another, fitting in YT where/if I can. Wouldn't have it any other way, for now at least.
No comment about any others.
Shouldn't really matter though if just you're there for the content, but I can also see for some, it could make it a harder audience buy-in to the presenter if they feel as though that person is running around filming themself spending money handed to them they've not 'earned'. I'm not fussed, great content is great content however funded, and it comes down to your personality if that sort of thing bothers you. Just in the same way that me financing cars & not cash buying winds some people up. Can't please everyone. The internet can be an embittered, angry place.
What would be your recommendations to someone starting out as a vlogger?
Also, as an entrepreneur it's quite heartening to see others' successes! The "every waking hour" mentality resonates with me
Yipper said:
Depending on how you measure it, a fair guess, for example, is that Schmee's YT channel is currently bringing in somewhere between £2-20k of revenues per month. A midpoint of the publicly available stats suggests he should be getting £100-150k revenues per year (before expenses).
Some interesting viewer stats for the YouTubers, too.
Vehicle Virgins = 17 views per subscriber per month...
MrJWW = 11 views per subscriber per month...
Schmee = 8 views per subscriber per month...
Supercars of London = 6 views per subscriber per month...
MrJWW's richer videos give him good engagement, but good old American whooping and hollering is what brings in the highest relative viewership.
Very interesting stats!! Some interesting viewer stats for the YouTubers, too.
Vehicle Virgins = 17 views per subscriber per month...
MrJWW = 11 views per subscriber per month...
Schmee = 8 views per subscriber per month...
Supercars of London = 6 views per subscriber per month...
MrJWW's richer videos give him good engagement, but good old American whooping and hollering is what brings in the highest relative viewership.
As a general view in this thread, does anyone leave a video simply because ads / monetization are enabled?
motoroller said:
....As a general view in this thread, does anyone leave a video simply because ads / monetization are enabled?
As I said earlier in this thread, I'm probably the only person in the world who has YouTube whitelisted on their adblocker, but if there's a long unskippable advert then I'll probably just open a new tab in the browser and look at Twitter (or similar) for a minute until it finishes.[quote=motoroller]
I was by no means criticising - I enjoy your videos and simply aspire to drive something better. I too started with humble cars, but am considering whether it's worth my time and effort doing youtube car videos (I currently have a few but they're not a vlog format).
What would be your recommendations to someone starting out as a vlogger?
Also, as an entrepreneur it's quite heartening to see others' successes! The "every waking hour" mentality resonates with me
[quote=Yipper]
Ah no I wasn't having a swipe, appreciate it mate. Wish you all the best with your endeavours.
No idea how to use this quote thing, but starting out as a Vlogger tbh I am no use with, (having not exactly nailed it myself), other than have your own style, use catchy titles & get your tags/algorithm game strong. There's lots about on using clever tags and captions that match your title, uploading at set, prime times, stimulating engagement under your videos, and making sure you're using all your socials to funnel into your Youtube effectively. I am by no means an expert though. Have guessed most of the above.
Has been easier for me to get my YT going than most as having stupid cars is an instant views generator, and I already had a reasonable social following from LDNM etc to funnel from. Also have featured on other big automotive Youtube accounts over the years, (SOL and STG) which helps, and still pop up across them to date. Someone like Paul that did his Youtube from scratch, with just hard work and humble automotive beginnings will have more of an idea on how to build from ground zero - took him a while though and a huge amount of hard work. He actually has done some seminars with LDNM on this, might be worth coming along to the next Social Media Seminar we run. Certainly have been some automotive types at previous seminars.
I was by no means criticising - I enjoy your videos and simply aspire to drive something better. I too started with humble cars, but am considering whether it's worth my time and effort doing youtube car videos (I currently have a few but they're not a vlog format).
What would be your recommendations to someone starting out as a vlogger?
Also, as an entrepreneur it's quite heartening to see others' successes! The "every waking hour" mentality resonates with me
[quote=Yipper]
Ah no I wasn't having a swipe, appreciate it mate. Wish you all the best with your endeavours.
No idea how to use this quote thing, but starting out as a Vlogger tbh I am no use with, (having not exactly nailed it myself), other than have your own style, use catchy titles & get your tags/algorithm game strong. There's lots about on using clever tags and captions that match your title, uploading at set, prime times, stimulating engagement under your videos, and making sure you're using all your socials to funnel into your Youtube effectively. I am by no means an expert though. Have guessed most of the above.
Has been easier for me to get my YT going than most as having stupid cars is an instant views generator, and I already had a reasonable social following from LDNM etc to funnel from. Also have featured on other big automotive Youtube accounts over the years, (SOL and STG) which helps, and still pop up across them to date. Someone like Paul that did his Youtube from scratch, with just hard work and humble automotive beginnings will have more of an idea on how to build from ground zero - took him a while though and a huge amount of hard work. He actually has done some seminars with LDNM on this, might be worth coming along to the next Social Media Seminar we run. Certainly have been some automotive types at previous seminars.
Thatnameagainitsr said:
I was by no means criticising - I enjoy your videos and simply aspire to drive something better. I too started with humble cars, but am considering whether it's worth my time and effort doing youtube car videos (I currently have a few but they're not a vlog format).
What would be your recommendations to someone starting out as a vlogger?
Also, as an entrepreneur it's quite heartening to see others' successes! The "every waking hour" mentality resonates with me
Ah no I wasn't having a swipe, appreciate it mate. Wish you all the best with your endeavours.
No idea how to use this quote thing, but starting out as a Vlogger tbh I am no use with, (having not exactly nailed it myself), other than have your own style, use catchy titles & get your tags/algorithm game strong. There's lots about on using clever tags and captions that match your title, uploading at set, prime times, stimulating engagement under your videos, and making sure you're using all your socials to funnel into your Youtube effectively. I am by no means an expert though. Have guessed most of the above.
Has been easier for me to get my YT going than most as having stupid cars is an instant views generator, and I already had a reasonable social following from LDNM etc to funnel from. Also have featured on other big automotive Youtube accounts over the years, (SOL and STG) which helps, and still pop up across them to date. Someone like Paul that did his Youtube from scratch, with just hard work and humble automotive beginnings will have more of an idea on how to build from ground zero - took him a while though and a huge amount of hard work. He actually has done some seminars with LDNM on this, might be worth coming along to the next Social Media Seminar we run. Certainly have been some automotive types at previous seminars.
Imagine how many views you could get if you were mates with TImmy Shmee.What would be your recommendations to someone starting out as a vlogger?
Also, as an entrepreneur it's quite heartening to see others' successes! The "every waking hour" mentality resonates with me
Ah no I wasn't having a swipe, appreciate it mate. Wish you all the best with your endeavours.
No idea how to use this quote thing, but starting out as a Vlogger tbh I am no use with, (having not exactly nailed it myself), other than have your own style, use catchy titles & get your tags/algorithm game strong. There's lots about on using clever tags and captions that match your title, uploading at set, prime times, stimulating engagement under your videos, and making sure you're using all your socials to funnel into your Youtube effectively. I am by no means an expert though. Have guessed most of the above.
Has been easier for me to get my YT going than most as having stupid cars is an instant views generator, and I already had a reasonable social following from LDNM etc to funnel from. Also have featured on other big automotive Youtube accounts over the years, (SOL and STG) which helps, and still pop up across them to date. Someone like Paul that did his Youtube from scratch, with just hard work and humble automotive beginnings will have more of an idea on how to build from ground zero - took him a while though and a huge amount of hard work. He actually has done some seminars with LDNM on this, might be worth coming along to the next Social Media Seminar we run. Certainly have been some automotive types at previous seminars.
ThatnameagainitsTGE said:
Ah no I wasn't having a swipe, appreciate it mate. Wish you all the best with your endeavours.
No idea how to use this quote thing, but starting out as a Vlogger tbh I am no use with, (having not exactly nailed it myself), other than have your own style, use catchy titles & get your tags/algorithm game strong. There's lots about on using clever tags and captions that match your title, uploading at set, prime times, stimulating engagement under your videos, and making sure you're using all your socials to funnel into your Youtube effectively. I am by no means an expert though. Have guessed most of the above.
Has been easier for me to get my YT going than most as having stupid cars is an instant views generator, and I already had a reasonable social following from LDNM etc to funnel from. Also have featured on other big automotive Youtube accounts over the years, (SOL and STG) which helps, and still pop up across them to date. Someone like Paul that did his Youtube from scratch, with just hard work and humble automotive beginnings will have more of an idea on how to build from ground zero - took him a while though and a huge amount of hard work. He actually has done some seminars with LDNM on this, might be worth coming along to the next Social Media Seminar we run. Certainly have been some automotive types at previous seminars.
I figured a big part of taking off is having the right cars, but Tavarish / Hoovies Garage are showing a slightly different, DIY side of things which is quite appealing. No idea how to use this quote thing, but starting out as a Vlogger tbh I am no use with, (having not exactly nailed it myself), other than have your own style, use catchy titles & get your tags/algorithm game strong. There's lots about on using clever tags and captions that match your title, uploading at set, prime times, stimulating engagement under your videos, and making sure you're using all your socials to funnel into your Youtube effectively. I am by no means an expert though. Have guessed most of the above.
Has been easier for me to get my YT going than most as having stupid cars is an instant views generator, and I already had a reasonable social following from LDNM etc to funnel from. Also have featured on other big automotive Youtube accounts over the years, (SOL and STG) which helps, and still pop up across them to date. Someone like Paul that did his Youtube from scratch, with just hard work and humble automotive beginnings will have more of an idea on how to build from ground zero - took him a while though and a huge amount of hard work. He actually has done some seminars with LDNM on this, might be worth coming along to the next Social Media Seminar we run. Certainly have been some automotive types at previous seminars.
Thanks for the advice
One more question - do you do the videography and editing yourself, or do you get others to do a lot of it?
Paul has done an amazing job and I've so much time for him, but Tim and Paul definitely had a bit of "first mover advantage" with the supercar vlogging in the UK.
It would a magnitude harder for them to recreate the success they started with 10 years ago from scratch today. UK automotive vlogging is saturated, with plenty of people having their own style, and all of them doing is very very well.
Casey Neistat has a lot to answer for
It would a magnitude harder for them to recreate the success they started with 10 years ago from scratch today. UK automotive vlogging is saturated, with plenty of people having their own style, and all of them doing is very very well.
Casey Neistat has a lot to answer for
jon- said:
Pff, currently 43 views per sub per month. Do I win? https://www.youtube.com/channel/UCEvB1bmKjPWZ3V1wS...
Given I only upload a video every other month at the moment, it shows HOW fkING HARD IT IS TO GET PEOPLE TO SUB TO TYRE RELATED STUFF.
rant over.
It's because it's tyre related stuff - I might only watch a tyre video once a year when I need new tyres, no chance am I subbing, sorry!Given I only upload a video every other month at the moment, it shows HOW f
kING HARD IT IS TO GET PEOPLE TO SUB TO TYRE RELATED STUFF.rant over.
thecremeegg said:
jon- said:
Pff, currently 43 views per sub per month. Do I win? https://www.youtube.com/channel/UCEvB1bmKjPWZ3V1wS...
Given I only upload a video every other month at the moment, it shows HOW fkING HARD IT IS TO GET PEOPLE TO SUB TO TYRE RELATED STUFF.
rant over.
It's because it's tyre related stuff - I might only watch a tyre video once a year when I need new tyres, no chance am I subbing, sorry!Given I only upload a video every other month at the moment, it shows HOW f
kING HARD IT IS TO GET PEOPLE TO SUB TO TYRE RELATED STUFF.rant over.
Plan B. TGE, can I borrow your F12 please?
ok, I can actually offer you something useful here since I've done this job for 20 odd years since paying my way through uni and buying a 964 carrera 4 from running subscription porn sites. btw never buy a porsche at uni if you don't like cleaning eggs off your radiator spoiler every day.
I started my new 'platform' as it were and built it from no fans at all to about 25k in 6 months with a very small budget. I worked with both google so that helped.
First off - platforms work best by driving growth traffic to popular content - you need to light the fire for them to add petrol to it.
The place to start is a good old fashioned website - the biggest organic free traffic source on the web is google search - choose your platform well. For a non web expert I recommend squarespace fir its WYSIWYG editor and wide range of good free templates and plugins like a facebook feed, twitter, a simpke blog generator and most important - maling list integration sign up and a integrated fully functioning shopping cart solution with stripe payment processing. What squarespace does very well is the heavy lifting of keyword meta and search visibility. So your big free driver of starting traffic is pages - write informative articles with relevent titles - I have one single page that is ranked number 1 on google for its keyword search and it generates 20-30k visits a month. this is something that takes fine-tuning.
Your next most important tool is your email subscriber list. Emails are the holygrail of marketing engagement as you pay to get them once. For management I use mailerlite, but mailchimp is also good. There are sone best practices - don't spam, make it easy to unsubscribe and don't give the list to anyone else, I use it purely to notify my opt-ins of new content and sales. make sure you have a sign up button and call to action in as many places as possible.
next up is your facebook business page - this is not your main facebook personal page but a specific page you create that is seperate. this is important to access facebook advertising for business which is where you are going to get your first fans from.
make sure you have twittet and instagram setup and all your ysernames brand match your domain name for good SEO.
make sure you have google plus - google weighs it higher in SEO.
ensure you sydndicate your content from your website and blog to your other social accounts.
setup your youtube account, make sure you've got all your social links on your website.
okay. so youve got a bit of content - now you need fans. and you need a few quid for this. you can start with a tenner, but like everything, the more you spend the faster you grow.
figure out who you are targeting - gender, age, country and 5-6 related interests, now create your relevent youtube video and post it, then go to facebook and post it as a news story on your business page with a snappy title. when its done you'll see a boost post button on the page. the first thing we are going to do is create 'social proof' - we want facebooks algos to see how popular our content is, because the more popular it is then the cheaper our advertising will be and the more people they show it to.
in the ad editor setup the target using the profile - age, location etc and a budget of say 10-15 quid to run for 3 days over a weekend then let it run. you'll start to gets views, and hopefully lots of likes, more importantly you'll get a 'double dip' of racking up facebook views but also youtube views which will help with their algos.
Next up you want some actual fans for your page so they start sharing your content with their friends - go to the power editor in facebook and setup a campaign to get page likes - make sure you set the bid per like super low - start out at about 10p per like or 5p per cpm - what you are doing is hoovering up spare ad inventory on the cheap. using this method you can get around 1000 likes for 50 - 100 quid. you'll still need to pay to 'boost' posts to those fans, but we can avoud that by directing them to our mailing list in the next step.
so next up we want to 'own' our fans instead of paying facebook for them. thats our email list. so we need to induce them to do so to get a good quick roi, the best way to do that is rafflecoper which allows you to run a raffle - it creates a plugin for facebook and your website. so simply choose your prize or prizes, set up a prize draw over say 14-28 days then set the parameter that they have to sign up to your newslettet to enter - you can give them bonus entries for following you on twitter etc which is all good.
once you've got that setup, post a link to it on your fb page and then repeat the boost post method above - you should then get a healthy number of sign-ups to your email. in your mailing list then make sure you direct them to your youtube page.
of course do a video on youtube promoting and linking to your raffle copter, tweet it out etc.
Thats basically the 'starting point' to build your platform. you should aim to 'push market' with advertising until you at least get out of the weeds. 1k spent very wisely can get you to around 10k fans at which point the network effect starts to work its magic and organic growth works.
other really good helpers - get yourself an itunes producer account and kindle account and publish some related ebooks. you can monetise these but most importantly you can use them as a freebie to get mailing list signups.
that's a real quick and dirty guide, the devil is in the detail in termsc of finetuning fb ads, web seo etc and thats where its won or lost, but just even following this basic roadmap you should get your first 1k fans.
to go into any greater detail we should probably do it in a new thread in the business forum to avoid hijacking the thread.
I started my new 'platform' as it were and built it from no fans at all to about 25k in 6 months with a very small budget. I worked with both google so that helped.
First off - platforms work best by driving growth traffic to popular content - you need to light the fire for them to add petrol to it.
The place to start is a good old fashioned website - the biggest organic free traffic source on the web is google search - choose your platform well. For a non web expert I recommend squarespace fir its WYSIWYG editor and wide range of good free templates and plugins like a facebook feed, twitter, a simpke blog generator and most important - maling list integration sign up and a integrated fully functioning shopping cart solution with stripe payment processing. What squarespace does very well is the heavy lifting of keyword meta and search visibility. So your big free driver of starting traffic is pages - write informative articles with relevent titles - I have one single page that is ranked number 1 on google for its keyword search and it generates 20-30k visits a month. this is something that takes fine-tuning.
Your next most important tool is your email subscriber list. Emails are the holygrail of marketing engagement as you pay to get them once. For management I use mailerlite, but mailchimp is also good. There are sone best practices - don't spam, make it easy to unsubscribe and don't give the list to anyone else, I use it purely to notify my opt-ins of new content and sales. make sure you have a sign up button and call to action in as many places as possible.
next up is your facebook business page - this is not your main facebook personal page but a specific page you create that is seperate. this is important to access facebook advertising for business which is where you are going to get your first fans from.
make sure you have twittet and instagram setup and all your ysernames brand match your domain name for good SEO.
make sure you have google plus - google weighs it higher in SEO.
ensure you sydndicate your content from your website and blog to your other social accounts.
setup your youtube account, make sure you've got all your social links on your website.
okay. so youve got a bit of content - now you need fans. and you need a few quid for this. you can start with a tenner, but like everything, the more you spend the faster you grow.
figure out who you are targeting - gender, age, country and 5-6 related interests, now create your relevent youtube video and post it, then go to facebook and post it as a news story on your business page with a snappy title. when its done you'll see a boost post button on the page. the first thing we are going to do is create 'social proof' - we want facebooks algos to see how popular our content is, because the more popular it is then the cheaper our advertising will be and the more people they show it to.
in the ad editor setup the target using the profile - age, location etc and a budget of say 10-15 quid to run for 3 days over a weekend then let it run. you'll start to gets views, and hopefully lots of likes, more importantly you'll get a 'double dip' of racking up facebook views but also youtube views which will help with their algos.
Next up you want some actual fans for your page so they start sharing your content with their friends - go to the power editor in facebook and setup a campaign to get page likes - make sure you set the bid per like super low - start out at about 10p per like or 5p per cpm - what you are doing is hoovering up spare ad inventory on the cheap. using this method you can get around 1000 likes for 50 - 100 quid. you'll still need to pay to 'boost' posts to those fans, but we can avoud that by directing them to our mailing list in the next step.
so next up we want to 'own' our fans instead of paying facebook for them. thats our email list. so we need to induce them to do so to get a good quick roi, the best way to do that is rafflecoper which allows you to run a raffle - it creates a plugin for facebook and your website. so simply choose your prize or prizes, set up a prize draw over say 14-28 days then set the parameter that they have to sign up to your newslettet to enter - you can give them bonus entries for following you on twitter etc which is all good.
once you've got that setup, post a link to it on your fb page and then repeat the boost post method above - you should then get a healthy number of sign-ups to your email. in your mailing list then make sure you direct them to your youtube page.
of course do a video on youtube promoting and linking to your raffle copter, tweet it out etc.
Thats basically the 'starting point' to build your platform. you should aim to 'push market' with advertising until you at least get out of the weeds. 1k spent very wisely can get you to around 10k fans at which point the network effect starts to work its magic and organic growth works.
other really good helpers - get yourself an itunes producer account and kindle account and publish some related ebooks. you can monetise these but most importantly you can use them as a freebie to get mailing list signups.
that's a real quick and dirty guide, the devil is in the detail in termsc of finetuning fb ads, web seo etc and thats where its won or lost, but just even following this basic roadmap you should get your first 1k fans.
to go into any greater detail we should probably do it in a new thread in the business forum to avoid hijacking the thread.
Edited by nyxster on Friday 23 June 13:12
one thing I would say, 'proper' film and TV production is much more lucrative than youtube, it involves more production effort - you are talking 50k of arri camera rigs, lighting and so on plus proper sound, grip, makeup - camera rig alone is about 2500 a week rental for an arri alexa 4k cinema cam and you'll need a trained operator plus proper editing (no crappy single scene chop cuts)
but you do get 70 percent cut of retail on digital sales and 60 percent on rentals for full length feature content hrough itunes, amazon et al. to put that into context a single documentary/film shifting 100k copies will earn out 2-3 times what shmee makes on his entire year's production revenue from youtube with 100m views.
If Tom is a smart boy (and he should be given his success so far) he should be thinking about getting into doing a proper series of 60 minute workout videos - one of the most lucrative sectors and something he can put a new spin on the trope with his cars and lifestyle content, which then enables him to cross sell his brands and monetise at the same time. There's a good opportunity to do something different in that space.
but you do get 70 percent cut of retail on digital sales and 60 percent on rentals for full length feature content hrough itunes, amazon et al. to put that into context a single documentary/film shifting 100k copies will earn out 2-3 times what shmee makes on his entire year's production revenue from youtube with 100m views.
If Tom is a smart boy (and he should be given his success so far) he should be thinking about getting into doing a proper series of 60 minute workout videos - one of the most lucrative sectors and something he can put a new spin on the trope with his cars and lifestyle content, which then enables him to cross sell his brands and monetise at the same time. There's a good opportunity to do something different in that space.
So here's some math for why youtube on its own is a terrible income generator.
We'll take 50k subscribers as a benchmark of what TGE has achieved.
50k subs - cpm's vary so we'll call it at an average 2 quid per 1,000 views - 100 quid a video.
2 videos a week - 15 minutes each - 30 minutes / content a week - 26 hours filmed a year.
total views - 104 x 50k - 5.2m views. - 200 quid a week x 52 - 10400 pa
- thats fag packet math because cpms are all over the place, people yave dropped 2-50 percent income without any idea why, so you are at the mercy of googles ad pricing.
digital paid content
60 minutes - 1 episode per month - so a full boxset of 12 per season. - each episode 4.99 retail on itunes/amazon etc. 70 percent cut is around 2.60 after sales taxes.
50k sales per episode x 2.60 - 130,000 (total will be variable based on rental/sale split plus boxset discounts)
cost of production - about 25k a episode done to lowish budget briadcast standard filmed on 4k - hire some celebrity eyecandy in lycra and up to 50k, but we'll stick to 25k basic costs because that budgets for 7 days shooting plus location expenses at a base level assuming you can get mates rates for doung non tech roles like grip, runners, etc.
so 105k - take off another 5k to cover distrubtor packaging and meta for the retailers, digital bix art etc and some music licenses for your montages - about 100k left
12 episodes x 100k of earnings - 1.2m
companion ebook at 2.99 - 50k sales are worth another 75k after publishing and editing at a 2.99 price
hardback book will likely net another 25k based on 5k sales
then you've got all related merchandise sales.
so income of around 1.3m - less production office cists which you will need, marketing costs and other usual business expenses.
now that is just a 50k audience - we've made a lot if non real world assumptions, roughly speaking you need 10 to 1 ratio of freetards to paying customers, so to actually achieve these numbers you'd need to have about 500k subs to convert 50k subs - but balancing that we've also excluded the lucrative world of being able to sell your rights to conventional channels and getting fees for inclusion in prime and other sub channels. but of course it is easier to get 500k subs when you have a bigger income from the content - its goung to cost an average of 25p per subscriber to build through targeted fb ads so 25k per 100k subs - 100k budget approx to get 500k - out of a sales income of a potential 1.2m
'
this is a very quick and dirty example of why youtube ad revenue shouldnt be considered 'endgame' for earnings - its merely the advertising platform of 'taster' content by which you build audience interest in higher revenue paid content.
And tgis applies whatever business you are in - whatever content you give free needs to generate leads to upsell your business. The danger i see for a lot of YT guys is them getting a bit lazy and yse to the 'easy money' and not investing in capitalising in their market share while they are hot, nothing lasts forever so you need to really maximise every revenue channel while you can and not leave money on the table.A good example is the pushback people like mo vlogs now gets for his 'rinse and repeat' content milking - you have to constantly innovate and be fresh otherwise everyone moves on to the next big thing and making the crossover into producing less content at a higher quality that is paid is a good way to ensure you can increase revenue without burning out your audience on trying to push a rock up a hill against declining cpms.
so tldr for new youtubers;
create good free content
bring your own audience - there are no free lunches
use revenue to create higher quality paid content
maximise your bolt on revenue while you have it under a strong brand
be in it for the long game
respect your audience and have integrity on how you market to them
bring something of value - education and knowledge is the biggest thing you can sell
We'll take 50k subscribers as a benchmark of what TGE has achieved.
50k subs - cpm's vary so we'll call it at an average 2 quid per 1,000 views - 100 quid a video.
2 videos a week - 15 minutes each - 30 minutes / content a week - 26 hours filmed a year.
total views - 104 x 50k - 5.2m views. - 200 quid a week x 52 - 10400 pa
- thats fag packet math because cpms are all over the place, people yave dropped 2-50 percent income without any idea why, so you are at the mercy of googles ad pricing.
digital paid content
60 minutes - 1 episode per month - so a full boxset of 12 per season. - each episode 4.99 retail on itunes/amazon etc. 70 percent cut is around 2.60 after sales taxes.
50k sales per episode x 2.60 - 130,000 (total will be variable based on rental/sale split plus boxset discounts)
cost of production - about 25k a episode done to lowish budget briadcast standard filmed on 4k - hire some celebrity eyecandy in lycra and up to 50k, but we'll stick to 25k basic costs because that budgets for 7 days shooting plus location expenses at a base level assuming you can get mates rates for doung non tech roles like grip, runners, etc.
so 105k - take off another 5k to cover distrubtor packaging and meta for the retailers, digital bix art etc and some music licenses for your montages - about 100k left
12 episodes x 100k of earnings - 1.2m
companion ebook at 2.99 - 50k sales are worth another 75k after publishing and editing at a 2.99 price
hardback book will likely net another 25k based on 5k sales
then you've got all related merchandise sales.
so income of around 1.3m - less production office cists which you will need, marketing costs and other usual business expenses.
now that is just a 50k audience - we've made a lot if non real world assumptions, roughly speaking you need 10 to 1 ratio of freetards to paying customers, so to actually achieve these numbers you'd need to have about 500k subs to convert 50k subs - but balancing that we've also excluded the lucrative world of being able to sell your rights to conventional channels and getting fees for inclusion in prime and other sub channels. but of course it is easier to get 500k subs when you have a bigger income from the content - its goung to cost an average of 25p per subscriber to build through targeted fb ads so 25k per 100k subs - 100k budget approx to get 500k - out of a sales income of a potential 1.2m
'
this is a very quick and dirty example of why youtube ad revenue shouldnt be considered 'endgame' for earnings - its merely the advertising platform of 'taster' content by which you build audience interest in higher revenue paid content.
And tgis applies whatever business you are in - whatever content you give free needs to generate leads to upsell your business. The danger i see for a lot of YT guys is them getting a bit lazy and yse to the 'easy money' and not investing in capitalising in their market share while they are hot, nothing lasts forever so you need to really maximise every revenue channel while you can and not leave money on the table.A good example is the pushback people like mo vlogs now gets for his 'rinse and repeat' content milking - you have to constantly innovate and be fresh otherwise everyone moves on to the next big thing and making the crossover into producing less content at a higher quality that is paid is a good way to ensure you can increase revenue without burning out your audience on trying to push a rock up a hill against declining cpms.
so tldr for new youtubers;
create good free content
bring your own audience - there are no free lunches
use revenue to create higher quality paid content
maximise your bolt on revenue while you have it under a strong brand
be in it for the long game
respect your audience and have integrity on how you market to them
bring something of value - education and knowledge is the biggest thing you can sell
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