Apple Car

Author
Discussion

ooid

4,097 posts

101 months

Friday 27th May 2016
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some recent news on Apple Car (Project titan?)

http://uk.reuters.com/article/us-apple-charging-id...

And some funny comments from Elon Musk, on Apple-Car biggrin

"We always jokingly call Apple the 'Tesla Graveyard.' If you don't make it at Tesla, you go work at Apple. I'm not kidding,"

http://uk.businessinsider.com/elon-musk-says-its-a...

I'm quite optimistic about the design. Both Marc Newson and Johny Ive (Apple senior designers) are massive car enthusiasts so it might not just end up another frog looking eco car, like Renault.


98elise

26,644 posts

162 months

Friday 27th May 2016
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As soon as its out apple will claim they invented the car, and will sue ford.

It will only run on apple electricty from an apple cable, and you will need it connected to another car to get it started.

Its sat nav will only work in america, and london will have moved to france.

Seriously though, if apple enter the market thay will have a huge task. 6-7 takes years to bring a new car to the market from big player. Apple don't have a car factory or a battery factory. It will be like Tesla from 10 years ago.

To be a sucess in this market you will also need a fast charging network. Techincally Bolt has a similar range, but of course it has no supercharger network destination chargers so the practical range is half the total range (ie you need to get back to your charger or have access to a charger at your destination.

anonymous-user

55 months

Friday 27th May 2016
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Tesla's manufacturing issues with the Model X and recent news about how people have managed to use autopilot while sleeping, or while sitting in the back seat, have publicly shown that making a car is pretty difficult. Though I personally believe Tesla were lazy and desperate to get autopilot out there at all costs, at the expense of getting the basics right, just so they can be one of the first to do it. There is no excuse for not ensuring the driver is in the seat and awake before allowing AP to work.

Anyway, if Apple go it alone into this project to make their own car from scratch, I think they'll have big issues. Unless they've teamed up with a company that knows how to do it, and they've managed to keep it quiet of course.

k-ink

9,070 posts

180 months

Friday 27th May 2016
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No doubt Apple will change the charging socket after a couple of years to make it redundant.

Thankyou4calling

10,607 posts

174 months

Friday 27th May 2016
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Mothersruin said:
Just heard on the news that the rumours are that Apple are a fair way down the road (sorry) to producing a car.

Given the success of Tesla and the inevitability of electric/battery/recharging tech being very close to acceptable by the masses, it seems Apple would be daft not to be looking at it.

How successful will it be, and what will it be callled?
I'm going to perhaps be controversial here, you say "Given the success of Tesla" What defines their success for you?

And the Apple car? Can't see it happening at all. To go from making items which largely have a retail price of a few hundred pounds to a car which will sell at what? £30,000 is a huge risk.

There are so many other markets they could go into before cars with a lower cost of entry and lower risk.

Look at GTech, I know little about them but at the moment they are offering battery powered bikes, vacuum cleaners, garden tools etc.

I'd think more along these lines

splenetic

3 posts

96 months

Friday 27th May 2016
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98elise said:
Seriously though, if apple enter the market thay will have a huge task. 6-7 takes years to bring a new car to the market from big player. Apple don't have a car factory or a battery factory. It will be like Tesla from 10 years ago.
The biggest difference between Apple today and Tesla ten years ago is money, both in terms of what's in the bank plus how much they could raise with investors if they felt the need - although outside investment isn't a very Apple way to do things. Strategic technology partnerships is more its style.

Apple has huge cash reserves. Sure it will take Apple a while to build out the manufacturing and infrastructure but they could go to large-scale manufacturing much faster than Tesla could possibly have afforded to.

Dave Hedgehog

14,569 posts

205 months

Friday 27th May 2016
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ooid said:
And some funny comments from Elon Musk, on Apple-Car biggrin

"We always jokingly call Apple the 'Tesla Graveyard.' If you don't make it at Tesla, you go work at Apple. I'm not kidding,"
his salt sustains apple

reality

"Elon apple have poached another dozen engineers, do you want to start paying proper salaries yet?"

ukaskew

10,642 posts

222 months

Friday 27th May 2016
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ooid said:
"We always jokingly call Apple the 'Tesla Graveyard.' If you don't make it at Tesla, you go work at Apple. I'm not kidding,"
A good friend of mine that Tesla went to great lengths to attract (moving him and his family across the US) absolutely 'made it' at Tesla, but moved to Apple after a few years as the package on offer was pretty staggering.

Nothing to do with performance, quite a few highly regarded guys have moved across.

rodericb

6,772 posts

127 months

Friday 27th May 2016
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DELETED: Comment made by a member who's account has been deleted.
Not really. They know how to take something and market it. Their computers actually became PC's. if they make something like that concept shown a few posts ago I'm sure they'll sell heaps. If they tried to muscle in on Teslas turf it'd be an almighty battle. Then you have Dyson who is also apparantly working on an EV.

ooid

4,097 posts

101 months

Friday 27th May 2016
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For the last few years or so I stopped using Apple products. Due to my work (Architecture+design), PC'S now much more affordable and faster, comparing to Apple products out there. Some of their new gadgets also over-priced IMHO. Also, I used to use apple products especially laptops back in the early 2000s, when pcs were absolutely rubbish in terms of both hardware and security issues(viruses). Loads of changed since then, I think they raised the standards and other brands started to keep up but I don't think they create/innovate quite interesting products lately, but I again I have a huge respect for the company itself.

Coming back to their car, even though it might not be a super-interesting model, I'm sure they would raise the current standards. There are so much rubbish out there, no offense but consumers currently being ripped off with what is offered at the moment. Most affordable, city cars remind me the expensive and complicated cell-phones with loads of functions in 2006 just before the iphone's release. biggrin

lostkiwi

4,584 posts

125 months

Friday 27th May 2016
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Its far more likely Apple will buy an existing manufacturer. Tesla springs to mind....

Richyboy

3,740 posts

218 months

Friday 27th May 2016
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You tap on your phone and your car comes to pick you up, what's not to like? No more pissing about at charging stations, your car goes to a charging station by itself. Cars are pretty much dead for sensory experience these days anyway. It's laughable, people complaining about a manual box in a car that does heel n toe automatically because the pedals are spaced wrong, has electric steering, driver AIDS and a damn sound generator; good riddens to that st.

Would rather have a caterham, four seater self driving car and a motorbike.

Thankyou4calling

10,607 posts

174 months

Friday 27th May 2016
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Richyboy said:
You tap on your phone and your car comes to pick you up, what's not to like? No more pissing about at charging stations, your car goes to a charging station by itself. Cars are pretty much dead for sensory experience these days anyway. It's laughable, people complaining about a manual box in a car that does heel n toe automatically because the pedals are spaced wrong, has electric steering, driver AIDS and a damn sound generator; good riddens to that st.

Would rather have a caterham, four seater self driving car and a motorbike.
Tapping on your phone summoning the car! I think you've been watching too many films.

shakotan

10,709 posts

197 months

Friday 27th May 2016
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Thankyou4calling said:
Richyboy said:
You tap on your phone and your car comes to pick you up, what's not to like? No more pissing about at charging stations, your car goes to a charging station by itself. Cars are pretty much dead for sensory experience these days anyway. It's laughable, people complaining about a manual box in a car that does heel n toe automatically because the pedals are spaced wrong, has electric steering, driver AIDS and a damn sound generator; good riddens to that st.

Would rather have a caterham, four seater self driving car and a motorbike.
Tapping on your phone summoning the car! I think you've been watching too many films.
It's already built in to Teslas.

https://www.teslamotors.com/en_GB/blog/summon-your...

ikarl

3,730 posts

200 months

Friday 27th May 2016
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Apple could completely revolutionise the car industry with the safest, fastest, most economical cars... with ranges in excess of 400 miles on a single charge with a ’10 minute to full’ charge time and people on here would still slate them.

Don’t think I’ve ever said this before, but, “haters gonna hate!”

Prof Prolapse

16,160 posts

191 months

Friday 27th May 2016
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Thankyou4calling said:
Richyboy said:
You tap on your phone and your car comes to pick you up, what's not to like? No more pissing about at charging stations, your car goes to a charging station by itself. Cars are pretty much dead for sensory experience these days anyway. It's laughable, people complaining about a manual box in a car that does heel n toe automatically because the pedals are spaced wrong, has electric steering, driver AIDS and a damn sound generator; good riddens to that st.

Would rather have a caterham, four seater self driving car and a motorbike.
Tapping on your phone summoning the car! I think you've been watching too many films.
I think he's still right in principle.

The automotive segment is better served by being split between utilitarian and pleasurable vehicles, rather than increasingly soulless bdisations of the two.




Thankyou4calling

10,607 posts

174 months

Friday 27th May 2016
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shakotan said:
That's so far removed from what i would call "Summoning your car"

swisstoni

17,035 posts

280 months

Friday 27th May 2016
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Apple stock price hasn't been too clever for a while, yet legendary investor Greenspan has just jumped onboard. Perhaps he knows something?

C.A.R.

3,967 posts

189 months

Friday 27th May 2016
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They'll dominate the sector after 5 years or so.

Then they'll go and change the shape of the plug.

danrst171

103 posts

101 months

Friday 27th May 2016
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RenOHH said:
There is no excuse for not ensuring the driver is in the seat and awake before allowing AP to work.
AP only works if it senses weight in the drivers seat, the same as seatbelt warning lights and bings.

People plug seatbelts in then sit on top of them, clearly this person put enough weight on the front seat to then get in the back and it work.

People will be stupid...car makers can't stop that.