RE: Rolls-Royce Dawn: Review

[WJNB]

Bradgate said:

Rolls-Royce are not daft. The marketing may be all about old-fashioned English craftsmanship, but they know what the flash, new-money types who actually buy their cars really want :

Bling = good.
Ostentatious = better.
Vulgar = best.

Brilliant - you said it better than me using fewer words.

[toppstuff]

WJNB said:

Bradgate said:

Rolls-Royce are not daft. The marketing may be all about old-fashioned English craftsmanship, but they know what the flash, new-money types who actually buy their cars really want :

Bling = good.
Ostentatious = better.
Vulgar = best.

Brilliant - you said it better than me using fewer words.

Nothing has changed. It was always this way.

Here is a pic from back when we had an Empire...

[gareth29]

"Quite simply it is the sexiest Rolls-Royce ever built," gushes the Rolls-Royce Dawn press pack, continuing, "the early-day chill of dawn provides an erotic tingle on the skin, awakening the senses and passions as the day begins."

This and THAT name reminded me of an old joke -

Two labourers, Mick and Paddy were lodging in a B&B run by a lovely lady and her delightful daughter Dawn. All went well, but after a few weeks the boss took Mick to one side and expressed his concern over how tired Paddy seemed. Mick replied "Ah your'e right there sir, but every day he's up at the crack of dawn!

It went something like that anyway and whichever committee came up with that name should be sacked.

[J4CKO]

Not sure what the problem is with "Silver Dawn", I think of Dawn as in early morning, silver as the colour has not ebbed into the visible spectrum yet, maybe a cold day ? not thinking about that girl from school, naked, sprayed with Ford Stratos Silver rattle cans

I think its quite evocative, actually the latter is also still quite an appealing prospect and significantly cheaper, would probably need three cans these days though.

[Turquoise]

Committee? Dawn has been used by Rolls Royce before.

Never heard of a Silver Dawn?

[Davey S2]

Burnham said:

£55,000 worth of extras!!

You could buy a car for that alone.

There is a great thread in the RR forum by a PHer detailing his new Phantom which contained one of the best lines ever on PH:

'The car is fairly well optioned to the tune of around £150K'

[oldtimer2]

Streetrod said:

A couple of points I wish to highlight. First the target demographic for this car is 45 years old and self made; they are not orange, footballers or fat northern comedians. This information is not cooked up by a RR marketing team but are actually the people than currently buy a RR. They are also likely to have a fleet of at least 10 other cars a number of which are likely to be supercars. The old stereotype no longer exists

Second, I can’t understand why people have a go at the colour scheme as RR will paint a Dawn in whatever colour you like, and it’s pretty much the same for the interior. What I find interesting is that a very large percentage of buyers have ordered their Dawn's in the launch colour scheme which you can seen here: https://www.youtube.com/watch?v=J28RpHCQEjY Blue and orange may not sound good on paper but is looks amazing in the flesh.

I have just employed someone current working RR who has promised me a tour of the factory before she joins us. I just wish I had enough wedge to able to place an order at the same time. I think it’s probably one of the best looking cars on the market at the moment and I don’t actually like RR

Agreed with one qualification - if they can catch them as even younger multimillionaires then so much the better.

[aeropilot]

KTF said:

saaby93 said:

Anyone else think the doors are on backwards?
Must be some point in that

its allegedly easier to get in and out.

Nothing allegedly about it.

[Burnham]

Davey S2 said:

Burnham said:

£55,000 worth of extras!!

You could buy a car for that alone.

There is a great thread in the RR forum by a PHer detailing his new Phantom which contained one of the best lines ever on PH:

'The car is fairly well optioned to the tune of around £150K'

How the other 1% live, hey!

[belleair302]

The new must have for West Palm Beach and Naples Florida. New car for old money!

[ZesPak]

KTF said:

ZesPak said:

yonex said:

ZesPak said:

If this was the type of car I was after, I'd have the S Convertible every time.



But, it would be a nice choice to have.

My God, how utterly dull in comparison!

You say dull, I say class.
Like I said, good choice to have.

The target market would probably have one already as the daily driver. That or a FFRR.

Why would you have two very similar cars, and why would the Merc, that is only about 15% cheaper in V12 (S65) guise, be their everyday car?

Imho their marketed directly at each other, no?

[Turquoise]

No.

[drivin_me_nuts]

Not even in the same millionaires playground.

[ZesPak]

So you're saying:

1. this is not a rebodied, convertible, 7 series
2. the 7 series is not a direct competitor to the s-class

[drivin_me_nuts]

Not even remotely close. An S class is just a Mercedes. This is something else entirely different. What underpins them mechanically matters not. These cars cater for completely different customer's objectives.

[Turquoise]

If you don't understand it by yourself, despite it being so obvious, there's little point explaining it to you.

[ZesPak]

Turquoise said:

If you don't understand it by yourself, despite it being so obvious, there's little point explaining it to you.

I'm well aware I'm not in the target demographic yet, but that has to be the laziest comment really?

What I'm hearing is "it's a better badge, hence different ballpark".