RE: Caterham Harrods edition
Discussion
Limpet said:
I am genuinely struggling to understand who the target market is for this.
Buyers in Asia. Harrods have been expanding in China, Singapore and HK the last few years. I'm sure Fernandez is expecting most of the customers to be new Asian money. It actually looks great but as someone has said the stitching work wouldn't be acceptable on their cheapest product let alone this. Company would go far wrong in disposing of the sort of person who would think that level of 'craftsmanship' is remotely acceptable. After all, what else has that person let through?
FN2TypeR said:
jet_noise said:
Phooey said:
£60k!!!
Let me know if Caterham do an Aldi edition
They already do; it's called the 160 isn't it?Let me know if Caterham do an Aldi edition
Removes tongue from cheek
Great car, the 160, in fairness. If I were to own a Caterham (bucket list tbh) I'd want a bit more oomph, but I can see the appeal, it's a terrific wee thing.
AER said:
So, they spend a few thousand pounds to do this as a one-off, bang out a few press releases and a YouTube video and suddenly the (PH) world is talking about Caterham and Harrods.
Any publicity is good publicity, isn't it...? You can't buy publicity on this scale so cheaply!
Spot on....Any publicity is good publicity, isn't it...? You can't buy publicity on this scale so cheaply!
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