RE: 18MY updates for Jaguar F-Pace, XE and XF

[Car_Nut]

For completeness, here are S-Type/XF registrations in Great Britain (please note that the 2016 figures have been produced, by multiplying the figures for the first nine months of the year by 1.333 which, given the annual sales pattern, probably produces an overestimate):



We can see that the XF has been a more popular model than the S-Type, although numbers are now falling back towards S-Type levels. We need to exercise slight caution as the DfT do not publish figures running back to the S-Type's introduction (and therefore misses the new model boost).

If on, the other hand, we look at US sales (these are from a private site, with no indication of the provenance):



We can see that the new shape has sold less well than the old. We might postulate that this is because the US is a more conservative society, but there is also the elephant in the room of the heavy promotion of the brand in the US when it was owned by Ford.

Doing the same for the X-Type/XE:





We can see that, if anything, the XE has been a little less popular than the X-Type on its introduction, but that the difference is small.

Fittster said:

What are the Lexus sales figures? .

NX 300: 3,313
CT 200: 2,561
RX 450: 2,139
IS 300: 1,993
RC 300: 482
GS 300: 477
RC 200: 94
IS 200: 74
RX 200:63
NX 200: 48
GSF: 47
GS 450: 42
RC F: 31
LS600: 10
etc.

[akadk]

can all you amateur sales analysts please apply for jobs at JLR so you can tell them how to run a successful business, as they clearly have no idea what they have been doing for the last 5 years ...

[Car_Nut]

akadk said:

can all you amateur sales analysts please apply for jobs at JLR so you can tell them how to run a successful business, as they clearly have no idea what they have been doing for the last 5 years ...

Well they obviously don't if their new compact executive model is outsold eight to one by its German rivals IN ITS HOME MARKET. You sound rather like Lord Stokes!

[anonymous-user]

Car_Nut said:

akadk said:

can all you amateur sales analysts please apply for jobs at JLR so you can tell them how to run a successful business, as they clearly have no idea what they have been doing for the last 5 years ...

Well they obviously don't if their new compact executive model is outsold eight to one by its German rivals IN ITS HOME MARKET. You sound rather like Lord Stokes!

I admire both your dedication to meaningful stats and your historical references.

[Bradgate]

akadk said:

can all you amateur sales analysts please apply for jobs at JLR so you can tell them how to run a successful business, as they clearly have no idea what they have been doing for the last 5 years ...

In fairness, no-one is saying that JLR don't know what they are doing. RR, RR Sport, Disco Sport, Evoque & F-pace are all massively successful products, and big export earners for the UK.

XE, on the other hand, is clearly selling in very disappointing numbers, to put it politely. Why have JLR got this model so badly wrong?

[iSore]

It'll take time to revive the Jaguar marque properly - they had such an iffy, ill defined image for so long. The press love the XE but it's clearly not as desirable as a C Class. The next 3 Series will probably give it another kicking provided it doesn't look like a half arsed revamp of the F30.

Who knows? But the big area of painted metal visible when the door is opened is a turn off - I'm surprised that went into production.