How is DriveTribe monetised?
Discussion
I'm really impressed with DriveTribe videos and the general quality of content being put out. But it seems to me that their only revenue stream is YouTube advertising. They don't have a sufficient audience to pay even one member of staff's wages, from what I can see; so how are they making it pay and funding such great videos? They also seem to have poached lots of Evo staff.
HybridAero said:
I'm really impressed with DriveTribe videos and the general quality of content being put out. But it seems to me that their only revenue stream is YouTube advertising. They don't have a sufficient audience to pay even one member of staff's wages, from what I can see; so how are they making it pay and funding such great videos? They also seem to have poached lots of Evo staff.
Surprised you found anything of note, perhaps I was following the wrong Tribes but found little of interest and gave up on it some time ago, reading on here seemingly many others have
It doesn't look as though it is at the moment, from what I can see.
My assumption was that they would wait until the site's growth had reached a certain point (i.e. reached a point that it was attractive to advertisers) then they'd seek to host their own videos and monetise it in the same way that YouTube do.
At present, unless someone knows more than I do, I can only assume the site has little to no income and runs to a significant loss.
But there surely has to be a solid business plan behind it otherwise (a) they'd have never gotten the millions in investment that they had in the first place and (b) the site will just haemorrhage money.
My assumption was that they would wait until the site's growth had reached a certain point (i.e. reached a point that it was attractive to advertisers) then they'd seek to host their own videos and monetise it in the same way that YouTube do.
At present, unless someone knows more than I do, I can only assume the site has little to no income and runs to a significant loss.
But there surely has to be a solid business plan behind it otherwise (a) they'd have never gotten the millions in investment that they had in the first place and (b) the site will just haemorrhage money.
The content I was referring to is this type of video:
https://www.youtube.com/watch?v=8uZXuHEXYpc
Superb quality.
Couple of guys poached from Evo.
https://www.youtube.com/watch?v=8uZXuHEXYpc
Superb quality.
Couple of guys poached from Evo.
Many online media companies are valued on their "potential" advertising revenue which is enough to get investors/advertisers interested, luckily for drive tribe they don't need to post any revenues at the moment and being part of the Amazon group then maybe they never will. It's not like newspapers when you figure out profits from column inches sold. That said Drive tribe have an interesting and successful multi channel marketing strategy, which is why you've seen the videos on Facebook. Their content is accessed via their website, social media and their app in additions to ranking massively in search. An all rivers lead to the sea idea which is clearly working as they welcomed their 1000000th triber on Twitter the other day
Was thinking the same, the Youtube channel only has just over 140k subscribers which is very small considering the high profile nature of the supposed founders. I've given up on the website too, most of the tribes which interested me are hardly ever updated and the same content by the higher profile members can be accessed elsewhere. Looking at all the hype before it was launched it hasn't exactly delivered and you get the impression the main protagonists have already given up on it.
F355GTS said:
Surprised you found anything of note, perhaps I was following the wrong Tribes but found little of interest and gave up on it some time ago, reading on here seemingly many others have
I gave up a while back too.The only stuff that flashed up on my FB feed was normally a picture of McRae with the caption "if in doubt flat out" overlaid. Or maybe a Quattro and some other equally fake quote like "sideways to victory - W Rohl" Or perhaps a picture of Senna and some s
te about "racing in the wet is what makes me a legend" Normally the comments section was 10,000 people tagging their friends.The James May (who I like) articles were normally about 200 words long. Clarksons stuff weren't anywhere near the quality he can churn out.
The videos will flop up via YT predictions anyway. So I saw the GT3 vid. And I raised a smile at Hammond and May doing drunk Lego building,
The whole endeavour just feels "style over substance" There was nothing "unusual" featured on the mainstream channels. The trailer that launched it
https://youtu.be/mQmPSCIUlDQ?t=19s
Made it look great. It sadly wasn't. If just felt like every other Evo/Harris/Autocar video reviewing the latest fast stuff.
Long running thread on it here. Lots joined, found it to offer nothing new/special and so left.
https://www.pistonheads.com/gassing/topic.asp?h=0&...
https://www.pistonheads.com/gassing/topic.asp?h=0&...
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