RE: Jaguar XE SV Project 8 - official!
Discussion
RobDickinson said:
The stand out feature for me is its very halfords.
Jag are known for 2 things
Sleek powerful luxury fast wafters
and
sporty 1/2 seaters with some motor racing heritage
A track focused super saloon with bling..??
And this, which you obviously haven't realised, is exactly why they're making cars like the Project 8. Because there's an outdated view that Jags are wafty and for old people. That market is (literally) dead, and to be successful against BMW and Merc, Jags need to steal younger buyers from 3 series and C Class. The only way you'll do that is to appeal to Millenials....Jag are known for 2 things
Sleek powerful luxury fast wafters
and
sporty 1/2 seaters with some motor racing heritage
A track focused super saloon with bling..??
RacerMike said:
And this, which you obviously haven't realised, is exactly why they're making cars like the Project 8. Because there's an outdated view that Jags are wafty and for old people. That market is (literally) dead, and to be successful against BMW and Merc, Jags need to steal younger buyers from 3 series and C Class. The only way you'll do that is to appeal to Millenials....
Those millennials that have £150k to spend? And crave a 4-door car designed for the track with a 600bhp?If thats the case, Jag don't understand Millennials
Ares said:
RacerMike said:
And this, which you obviously haven't realised, is exactly why they're making cars like the Project 8. Because there's an outdated view that Jags are wafty and for old people. That market is (literally) dead, and to be successful against BMW and Merc, Jags need to steal younger buyers from 3 series and C Class. The only way you'll do that is to appeal to Millenials....
Those millennials that have £150k to spend? And crave a 4-door car designed for the track with a 600bhp?If thats the case, Jag don't understand Millennials
The point is that it gets people to look at the brand differently. They won’t buy a Project 8, but they might lease an E-Pace or an XE because they went on the Jag website. Something they wouldn’t have done because they assumed Jags were for the pipe and slipper brigade.
RacerMike said:
Ares said:
RacerMike said:
And this, which you obviously haven't realised, is exactly why they're making cars like the Project 8. Because there's an outdated view that Jags are wafty and for old people. That market is (literally) dead, and to be successful against BMW and Merc, Jags need to steal younger buyers from 3 series and C Class. The only way you'll do that is to appeal to Millenials....
Those millennials that have £150k to spend? And crave a 4-door car designed for the track with a 600bhp?If thats the case, Jag don't understand Millennials
The point is that it gets people to look at the brand differently. They won’t buy a Project 8, but they might lease an E-Pace or an XE because they went on the Jag website. Something they wouldn’t have done because they assumed Jags were for the pipe and slipper brigade.
I'd argue the Project8 will do nothing to Millennials. It may appeal to GenX, and persuade them to look twice at an XE, but the E-Pace (or a halo model based on it...or a shared ownership model accessing one) is more likely to appeal to Millennials.
A 600bhp, £150k saloon is as inspirational to millennials as Low fat bacon is to the young jewish sumo wrestlers society
RacerMike said:
Well. Given that the V8 is a 5.0, that’s 115bhp/litre.... it’s also not an old engine. It’s a ally block and head V8 with direct injection and a supercharger...
Delve into the details and it's a little more complicated than that. For example, at peak boost and engine speed, the supercharger on the Project 8's engine is consuming a considerable amount of power (approx 180ps) to deliver the quoted 600ps to the gearbox. So the 'gross' power at the crankshaft is actually nearer to 780ps and this is what the bottom end of the engine and cooling system are built to cope with.
The peak power figure can be even higher when the air is cooler and denser, as the rated power of 600ps is the minimum amount this engine deliver at high outside temperatures and altitude. This is also partly why the exhaust sounds so epic, as in effect you're hearing the sound of a near 800bhp engine and not a 600ps engine the spec sheet states.
Ares said:
No I'm not. A halo car has to appeal to the chosen demograph, no inspire them to buy a model within their reach.
I'd argue the Project8 will do nothing to Millennials. It may appeal to GenX, and persuade them to look twice at an XE, but the E-Pace (or a halo model based on it...or a shared ownership model accessing one) is more likely to appeal to Millennials.
A 600bhp, £150k saloon is as inspirational to millennials as Low fat bacon is to the young jewish sumo wrestlers society
Well. I’m a Millenial and it makes me think of the brand as less stuffy....I'd argue the Project8 will do nothing to Millennials. It may appeal to GenX, and persuade them to look twice at an XE, but the E-Pace (or a halo model based on it...or a shared ownership model accessing one) is more likely to appeal to Millennials.
A 600bhp, £150k saloon is as inspirational to millennials as Low fat bacon is to the young jewish sumo wrestlers society
RacerMike said:
Ares said:
No I'm not. A halo car has to appeal to the chosen demograph, no inspire them to buy a model within their reach.
I'd argue the Project8 will do nothing to Millennials. It may appeal to GenX, and persuade them to look twice at an XE, but the E-Pace (or a halo model based on it...or a shared ownership model accessing one) is more likely to appeal to Millennials.
A 600bhp, £150k saloon is as inspirational to millennials as Low fat bacon is to the young jewish sumo wrestlers society
Well. I’m a Millenial and it makes me think of the brand as less stuffy....I'd argue the Project8 will do nothing to Millennials. It may appeal to GenX, and persuade them to look twice at an XE, but the E-Pace (or a halo model based on it...or a shared ownership model accessing one) is more likely to appeal to Millennials.
A 600bhp, £150k saloon is as inspirational to millennials as Low fat bacon is to the young jewish sumo wrestlers society
Furthermore, and this was levied against Jaguar in the press last week, a successful motor-racing campaign is far more likely to change perceptions of a brand than an unreachable halo model (think Vauxhall/Volvo in the BTCC in the 90s).
As fascinating as it is to listen to Ph's resident cod social scientists and people who clearly must be senior product marketing gurus at various car manufacturers I think it looks and sounds great having seen it in the flesh at Goodwood.
My speculative deposit went into my dealer when this was first announced and interest was confirmed with the very nice people from SVO at Goodwood yesterday. Now just have to wait and see how the allocation process works.
My speculative deposit went into my dealer when this was first announced and interest was confirmed with the very nice people from SVO at Goodwood yesterday. Now just have to wait and see how the allocation process works.
RSK21 said:
As fascinating as it is to listen to Ph's resident cod social scientists and people who clearly must be senior product marketing gurus at various car manufacturers I think it looks and sounds great having seen it in the flesh at Goodwood.
My speculative deposit went into my dealer when this was first announced and interest was confirmed with the very nice people from SVO at Goodwood yesterday. Now just have to wait and see how the allocation process works.
Good on you. Enjoy the drive!My speculative deposit went into my dealer when this was first announced and interest was confirmed with the very nice people from SVO at Goodwood yesterday. Now just have to wait and see how the allocation process works.
RSK21 said:
As fascinating as it is to listen to Ph's resident cod social scientists and people who clearly must be senior product marketing gurus at various car manufacturers I think it looks and sounds great having seen it in the flesh at Goodwood.
My speculative deposit went into my dealer when this was first announced and interest was confirmed with the very nice people from SVO at Goodwood yesterday. Now just have to wait and see how the allocation process works.
Well done and good job you registered your interest in Project8 good and early as UK orders have piled in, especially at Goodwood. Fingers crossed you get allocated a car.. My speculative deposit went into my dealer when this was first announced and interest was confirmed with the very nice people from SVO at Goodwood yesterday. Now just have to wait and see how the allocation process works.
RSK21 said:
As fascinating as it is to listen to Ph's resident cod social scientists and people who clearly must be senior product marketing gurus at various car manufacturers I think it looks and sounds great having seen it in the flesh at Goodwood.
My speculative deposit went into my dealer when this was first announced and interest was confirmed with the very nice people from SVO at Goodwood yesterday. Now just have to wait and see how the allocation process works.
Good work!My speculative deposit went into my dealer when this was first announced and interest was confirmed with the very nice people from SVO at Goodwood yesterday. Now just have to wait and see how the allocation process works.
RSK21 said:
As fascinating as it is to listen to Ph's resident cod social scientists and people who clearly must be senior product marketing gurus at various car manufacturers I think it looks and sounds great having seen it in the flesh at Goodwood.
My speculative deposit went into my dealer when this was first announced and interest was confirmed with the very nice people from SVO at Goodwood yesterday. Now just have to wait and see how the allocation process works.
Interesting to hear from a (potential) owner. Given that I have expressed some skepticism on this thread, do you mind indulging me by telling me what the motivation for your purchase was? How do you see yourself using this car given whatever else is in your garage?My speculative deposit went into my dealer when this was first announced and interest was confirmed with the very nice people from SVO at Goodwood yesterday. Now just have to wait and see how the allocation process works.
Alternatively tell me to bugger off if you feel that way
NickCQ said:
RSK21 said:
As fascinating as it is to listen to Ph's resident cod social scientists and people who clearly must be senior product marketing gurus at various car manufacturers I think it looks and sounds great having seen it in the flesh at Goodwood.
My speculative deposit went into my dealer when this was first announced and interest was confirmed with the very nice people from SVO at Goodwood yesterday. Now just have to wait and see how the allocation process works.
Interesting to hear from a (potential) owner. Given that I have expressed some skepticism on this thread, do you mind indulging me by telling me what the motivation for your purchase was? How do you see yourself using this car given whatever else is in your garage?My speculative deposit went into my dealer when this was first announced and interest was confirmed with the very nice people from SVO at Goodwood yesterday. Now just have to wait and see how the allocation process works.
Alternatively tell me to bugger off if you feel that way
So I have a Project 7 that I genuinely enjoy and a Range Rover Sport 4.4 Autobiography, purchased new last year as the sensible car......so what next. I’ve been looking to buy a GT car for continental road trips, as the ‘7 deserves resting occasionally and I like to have a change anyway. Besides, that, the '7 is a car for the summer really. I’ve been considering a Vanquish and trying to justify the purchase in my head: I love Astons and all that the company stands for. As a Project 7 owner, I was kindly invited to the pre-Goodwood launch of the Project 8 at Jag’s new SVO HQ, which is lovely incidentally. I had no intention of ordering a car, although my wife begs to differ, but after learning more about it from the enthusiastic engineers at SVO, I soon changed my mind. I read in a previous posting here that ‘if the Project 8 has net positive downforce, I’ll eat my hat’. Well, it generates about 120kg NET downforce and is not just reducing lift: this fellow Pistonhead will no doubt be very impressed by the achievement.
The car will be quicker, more economical and actually more special, in my opinion, than most other GTs. It will be practical too and will take me along twisty roads with a smile on my face and eat up motorways in comfort. I’ll have the SVO bespoke package too and it will match my P7.... if I'm allocated one of course.
Edited by Trevor Conway on Tuesday 11th July 08:44
good luck to you & may you have lots of smiles & miles in it, could you just give this thread a bump when you get your car & let those of us who won't be buying one how good it is Trevor Conway said:
Thanks very much....and yes, of course, if I'm allocated one, I'd be delighted to post again
.....and another thing.... Other posts in this thread unfairly slate the V8 as old technology and low bhp/litre, but surely this is untrue and unjustified. If a 2 litre car produces 240 bhp, would it be criticised? Crucially however, let's also consider that my son's AMG A45 kicks out a massive 190 bhp/litre and given similar driving habits, I can beat him in fuel economy in my 5.0 litre V8 popping and banging 567 bhp Project 7. On a run down to Dover at national speed limits I got 36.5 mpg. Edited by Trevor Conway on Monday 10th July 17:11
Trevor Conway said:
Trevor Conway said:
Thanks very much....and yes, of course, if I'm allocated one, I'd be delighted to post again
.....and another thing.... Other posts in this thread unfairly slate the V8 as old technology and low bhp/litre, but surely this is untrue and unjustified. If a 2 litre car produces 240 bhp, would it be criticised? Crucially however, let's also consider that my son's AMG A45 kicks out a massive 190 bhp/litre and given similar driving habits, I can beat him in fuel economy in my 5.0 litre V8 popping and banging 567 bhp Project 7. On a run down to Dover at national speed limits I got 36.5 mpg. Edited by Trevor Conway on Monday 10th July 17:11
....but since when was mpg a justifying barometer with a £150k sports car?
Incidentally, having nursed an XKR-S on fumes in the highlands of Scotland looking for a fuel station, I know real world MPG of that Supercharged 5l, even at 50mph, is barely 20 mpg. My arse gripped the seat for 40 mins waiting for a 'cough-cough' from the engine!
Ares said:
It's a fair comment, it is low tech/old tech for a high profile Halo/Sports model. Blown 2l engines are putting out 300bhp in 'warm' models, with many similarly sporty models are getting towards 200bhp/litre...AND would get 36+ on an NSL straight run (and come in between a third and a half of the cost!)
....but since when was mpg a justifying barometer with a £150k sports car?
Incidentally, having nursed an XKR-S on fumes in the highlands of Scotland looking for a fuel station, I know real world MPG of that Supercharged 5l, even at 50mph, is barely 20 mpg. My arse gripped the seat for 40 mins waiting for a 'cough-cough' from the engine!
I did once manage to get nearly 30mpg out of one. Don't ask me how, but it is possible.........but since when was mpg a justifying barometer with a £150k sports car?
Incidentally, having nursed an XKR-S on fumes in the highlands of Scotland looking for a fuel station, I know real world MPG of that Supercharged 5l, even at 50mph, is barely 20 mpg. My arse gripped the seat for 40 mins waiting for a 'cough-cough' from the engine!
RacerMike said:
Ares said:
It's a fair comment, it is low tech/old tech for a high profile Halo/Sports model. Blown 2l engines are putting out 300bhp in 'warm' models, with many similarly sporty models are getting towards 200bhp/litre...AND would get 36+ on an NSL straight run (and come in between a third and a half of the cost!)
....but since when was mpg a justifying barometer with a £150k sports car?
Incidentally, having nursed an XKR-S on fumes in the highlands of Scotland looking for a fuel station, I know real world MPG of that Supercharged 5l, even at 50mph, is barely 20 mpg. My arse gripped the seat for 40 mins waiting for a 'cough-cough' from the engine!
I did once manage to get nearly 30mpg out of one. Don't ask me how, but it is possible.........but since when was mpg a justifying barometer with a £150k sports car?
Incidentally, having nursed an XKR-S on fumes in the highlands of Scotland looking for a fuel station, I know real world MPG of that Supercharged 5l, even at 50mph, is barely 20 mpg. My arse gripped the seat for 40 mins waiting for a 'cough-cough' from the engine!
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