ASA bans Coulthard/Aviva TV ad?

[TooMany2cvs]

And there was me, hoping they'd banned it on the grounds of it being cringeingly st.

No, of course not. That would set a precedent that would see just about every TV ad banned.

[Leins]

It's the first instance I've heard of whereby an advert was banned for portraying high speed driving, but not created directly for a car manufacturer. I've noticed quite a number of others in the last few years that have gotten away with it, e.g. the Ralph Lauren advert with Aventador vs powerboat:




For a while I wondered if advertising your car via another product's commercial might be a loophole. Or like the Mercedes / Benicio Del Toro "movie trailer" Lucky Star from a few years ago. However, it just seems like the complainers maybe hadn't cottoned on

[Who me ?]

There's one PPI ad where the words "it's what we do " have been deleted. From my experience of this firm, I'd suggest it's more of "what we DON'T do", and perhaps others have forced the company to remove this wording

[Leptons]

FIREBIRDC9 said:

Who actually complains about adverts?

Don't they have lives to be getting on with?

Phers, apparentley.

[Mr Tidy]

Brigand said:

I'm just amazed that in a country of several million people, a miniscule 58 manage to have the power to compel an advert to be removed from telly.

That just about sums up living in the UK at this point in time - it's controlled by blinkered minorities!

60+ million people living in the UK (+the unofficial ones) yet 58 miserable people with nothing better to do can get an advert banned!

Why don't they do something more useful like growing courgettes or learning crochet - maybe the rest of us need to complain about their small-minded pass-times!?

[Marcellus]

It doesn't take that much really to have an advert banned, often the first sign is that the asa contact the brand and say "we're getting some complaints" to give you the option the amend/pull the ad and then the brand decide nope it's a rubbish complaint and the asa get more complaints then they review and ban.

They (the asa) tend to knock back (fob off) single complaints.

[TooMany2cvs]

Oh, and in case anybody actually cares about the reality...

https://www.asa.org.uk/rulings/aviva-insurance-uk-...

[Decky_Q]

I worked for the BBC and one of my friends handled initial complaints, he had an old codger call every single day to read to him from a notebook of things he wasn't happy with- whether it was on a BBC channel or even TV!

[DoubleD]

People need to find themseleves a hobby

[Slammedorion]

Can we all complain about the soaps and get them taken off air ...

[The Mad Monk]

Agent XXX said:

The ad is pretty s**t but to ban it? From 58 complaints and deem it as 'encouraged dangerous and irresponsible driving' ?

Seriously?

http://www.bbc.co.uk/news/uk-scotland-south-scotla...

Ads like these are an insult to the intelligence.

Still, I expect David Coulthard needs the money.

[SystemParanoia]

Leins said:

For a while I wondered if advertising your car via another product's commercial might be a loophole.

Ahem

https://www.youtube.com/watch?v=0D5IRprGcCI



Also...

http://www.itv.com/news/2012-11-14/toyota-advert-b...

Just 2 brain dead mouth breathers/Dribblers got the GT86 advert banned

Edited by SystemParanoia on Thursday 21st September 08:45

[MorganP104]

pomodori said:

Does DC actually do that stunt driving ?

I would imagine so.

If I hired DC for a TV advert that included some helmsmanship, I wouldn't hire a stunt driver to do the driving work!

[amgmcqueen]

That's the best I've ever seen Coulthard drive!

[cuprabob]

amgmcqueen said:

That's the best I've ever seen Coulthard drive!

Me too, first time I've seen him return a car in one piece

I like DC but can't forget the time he was showing some young ladies the sights of Monaco and binned the car