RE: 'Porsche Passport' launched in USA
Discussion
rxe said:
$3000 will turn into £3000 over here, so £36K a year to drive any Porsche you want. Seems like a lot, but for a high performance car that you can drive like you stole it, it might be a bargain.
IMO their problem will be this.
People will buy this for a year or 6 months. They will rag the cars rotten - why wouldn't you? You're not on the hook for maintenance, it's not your car, they're not your tyres .....
After a year of a different Porsche every day, one of two things will happen. You'll either get bored of the whole concept, and just plump for "a car", or you'll say "done Porsche, now I'm off to do BMW". And the cycle will begin again.
I dunno, do people ever stop seeking upward mobility? Do people who buy iPhones think "ok I've done iPhones now" when the next one comes out?IMO their problem will be this.
People will buy this for a year or 6 months. They will rag the cars rotten - why wouldn't you? You're not on the hook for maintenance, it's not your car, they're not your tyres .....
After a year of a different Porsche every day, one of two things will happen. You'll either get bored of the whole concept, and just plump for "a car", or you'll say "done Porsche, now I'm off to do BMW". And the cycle will begin again.
People who want a Porsche, or more importantly - want to be seen in one, will be keen on this service. To be honest I'm surprised this hasn't happened sooner really, marques are already all about "the relationship" and with leasing being what it is, with people jumping into the new model after 3 years, for them it's pretty much already a service rather than a commodity. This just formalises that relationship.
I can definitely see the appeal of this to HNWI who want the whole thing to be packaged with no fuss.
That all said, this is currently a very limited trial and I imagine Porsche will refine the membership cost once it has a handle on demand and its costs, etc. I imagine it would be priced out of most people's reach over here (hell at $3000 pcm it already is for most).
SN Muffin said:
I really like this idea, but at the same time, a lot of people would like to customise a car, remap, wrap put a new exhaust on it etc. Granted not many people would wrap a Porsche but I don't think under this subscription you would be allowed to do any modifications to the cars?
Porsche owners don't tend to modify their cars. Even so with this type of scheme you would probably change cars every fortnight so what's the point. aaron_2000 said:
Roma101 said:
I can see how this is appealing.
However, the target audience is clearly well off people and above with too much money and time on their hands. For the average person (in the UK) and even the generally well off, £1,500 per month on car payments is a lot of money. How many people with finance deals pay that over two cars let alone one? You would have to have three nice cars to get to that in monthly payments or two very nice cars. Which then leads to the question of why bother with this scheme if you already have a few nice / very nice cars? A grand a month would probably be the tipping point for me.
Either that, or I'm not as well off compared to everyone else as I think I am!!
Exactly. This is for the very rich guys, maybe retired or don't have time to own/drive their own high end cars. It's easy enough to finance a Porsche for way under that, but good luck getting 8 for that a month. I see the appeal, but this isn't aimed at the average Joe. However, the target audience is clearly well off people and above with too much money and time on their hands. For the average person (in the UK) and even the generally well off, £1,500 per month on car payments is a lot of money. How many people with finance deals pay that over two cars let alone one? You would have to have three nice cars to get to that in monthly payments or two very nice cars. Which then leads to the question of why bother with this scheme if you already have a few nice / very nice cars? A grand a month would probably be the tipping point for me.
Either that, or I'm not as well off compared to everyone else as I think I am!!
Durzel said:
I dunno, do people ever stop seeking upward mobility? Do people who buy iPhones think "ok I've done iPhones now" when the next one comes out?
People who want a Porsche, or more importantly - want to be seen in one, will be keen on this service. To be honest I'm surprised this hasn't happened sooner really, marques are already all about "the relationship" and with leasing being what it is, with people jumping into the new model after 3 years, for them it's pretty much already a service rather than a commodity. This just formalises that relationship.
I can definitely see the appeal of this to HNWI who want the whole thing to be packaged with no fuss.
That all said, this is currently a very limited trial and I imagine Porsche will refine the membership cost once it has a handle on demand and its costs, etc. I imagine it would be priced out of most people's reach over here (hell at $3000 pcm it already is for most).
I'm not sure it will appeal to true HNWIs, more city dwelling higher earners that perhaps don't have a car (or second car) but want access to one. All the HNWIs I know just buy the cars they want and chop/change as they want....or are just not overly interested in cars.People who want a Porsche, or more importantly - want to be seen in one, will be keen on this service. To be honest I'm surprised this hasn't happened sooner really, marques are already all about "the relationship" and with leasing being what it is, with people jumping into the new model after 3 years, for them it's pretty much already a service rather than a commodity. This just formalises that relationship.
I can definitely see the appeal of this to HNWI who want the whole thing to be packaged with no fuss.
That all said, this is currently a very limited trial and I imagine Porsche will refine the membership cost once it has a handle on demand and its costs, etc. I imagine it would be priced out of most people's reach over here (hell at $3000 pcm it already is for most).
One of the remarkable things about this portfolio subscription is how it collapses the dimension of time.
Traditionally an owner might take years or decades to become familiar with a brand and its various experiences. Now, however, an onboarding of almost unimaginable proportions occurs in less than a year.
Furthermore, the subscription customer has incentives to experience the full range of vehicles (and not just his / her preferred type of vehicle). There is a heightened sense of occasion and, if one wishes, the spouse / children / friends can get involved.
Hmmm - the thing which will probably scupper is the fact that people tend to treat "hire cars" (which is what these are) rather poorly!?
The inclusion of detailing and maintenance will be to attempt to make people forget that the cars are "hire cars" perhaps?
No matter tho, the car you've just had delivered just came from being ragged around a track by a maniac - week before an old man was w
king to porn in that very seat - week before that an old lady peed herself there - don't worry tho, it's been DETAILED 
Still sound appealing?
The inclusion of detailing and maintenance will be to attempt to make people forget that the cars are "hire cars" perhaps?
No matter tho, the car you've just had delivered just came from being ragged around a track by a maniac - week before an old man was w
king to porn in that very seat - week before that an old lady peed herself there - don't worry tho, it's been DETAILED Still sound appealing?
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