What is happening at EVO magazine?
Discussion
Going back to the Readly thing, there's a 30 day free trial. Just signed up.
Just waiting for the catch / price hike / sudden disappearance. They must have just about every car magazine title I've bought in the last 5 years, and you can use up to 5 devices and multiple profiles on one account. No-brainer while it lasts.
Just waiting for the catch / price hike / sudden disappearance. They must have just about every car magazine title I've bought in the last 5 years, and you can use up to 5 devices and multiple profiles on one account. No-brainer while it lasts.
Limpet said:
Going back to the Readly thing, there's a 30 day free trial. Just signed up.
Just waiting for the catch / price hike / sudden disappearance. They must have just about every car magazine title I've bought in the last 5 years, and you can use up to 5 devices and multiple profiles on one account. No-brainer while it lasts.
No catch, it’s brilliant. It’s the best thing I subscribe to. I’ll be gutted if they ever stopped. Just waiting for the catch / price hike / sudden disappearance. They must have just about every car magazine title I've bought in the last 5 years, and you can use up to 5 devices and multiple profiles on one account. No-brainer while it lasts.
They don’t even take any payment details when you sign up for the trial do they?
DoctorX said:
No catch, it’s brilliant. It’s the best thing I subscribe to. I’ll be gutted if they ever stopped.
They don’t even take any payment details when you sign up for the trial do they?
Yes, they do take card info, but nothing gets charged for the first 30 days (they email you an invoice with zero value).They don’t even take any payment details when you sign up for the trial do they?
Limpet said:
Going back to the Readly thing, there's a 30 day free trial. Just signed up.
Just waiting for the catch / price hike / sudden disappearance.
I've used Readly for over two years, there doesn't appear to be a catch and the price now is actually cheaper than when I first signed up - it used to be £9.99 rather than £7.99. Just waiting for the catch / price hike / sudden disappearance.
Chevrons point about articles attracting ads, it was always thus:
I just took delivery via a few quid on ebay of a copy of Small Car magazine (it later became car) from May 1965. I bought it for the article on the Ginetta G4. Several pages written about the car and lots of clunky photos in which the writer compares it very favourably (as indeed it does now) against the Lotus 7. Right opposite the last page of the article is a whole page ad by Lotus for the 7.
I just took delivery via a few quid on ebay of a copy of Small Car magazine (it later became car) from May 1965. I bought it for the article on the Ginetta G4. Several pages written about the car and lots of clunky photos in which the writer compares it very favourably (as indeed it does now) against the Lotus 7. Right opposite the last page of the article is a whole page ad by Lotus for the 7.
DelicaL400 said:
Limpet said:
Going back to the Readly thing, there's a 30 day free trial. Just signed up.
Just waiting for the catch / price hike / sudden disappearance.
I've used Readly for over two years, there doesn't appear to be a catch and the price now is actually cheaper than when I first signed up - it used to be £9.99 rather than £7.99. Just waiting for the catch / price hike / sudden disappearance.
Publications have always made a big percentage of their revenue from advertising. I imagine readly significantly reduced distribution costs (no need to print, ship, return, pulp physical magazines) offsets some of the reduction in income from ‘selling’ copies. As long as they continue to sustain readership numbers and attract advertisers readly could potentially be a very successful platform.
Readly can also give them much more accurate feedback on what readers are actually doing within each title, allowing publications to react much faster to unpopular changes - the advantage of a digital platform is that it can tell you exactly how long you spend on each page, how often you re-read stuff etc as everything within the app is tracked. You can also add web links in for adverts etc
The downside to this is that if no one is really looking at advertising it’s very apparent. As the data will be anonymised to some degree the publications may not share the full details with advertisers (and stick to demographic, number of readers etc) but eventually the advertisers will push for more transparency.
Depending on your disposition the analytics side might be the catch, a bit like with using google you become part of the product as they use the data you create to try and sell you more stuff and/or sell your data to make advertising more efficient in general.
havoc said:
Few questions:-
- Are you linked to it in any way?
- Is it all / mainly text (appears to be from their website), or if there's photography what's the scope / quality like?
- What's the proportion of old- to new-articles?
Nope - not linked to it at all! Yes it's just words and B&W illustrations. New 75%/Old 25%....not sure whether that will continue though. It's worth reading, imho.- Are you linked to it in any way?
- Is it all / mainly text (appears to be from their website), or if there's photography what's the scope / quality like?
- What's the proportion of old- to new-articles?
suffolk009 said:
As for new writers - why would they bother? There's barely a living in it, and it's going to get worse. Now it's all about being a rich kid with a trust fund and how many subscribers you have to your youtube channel.
Sadly the internet is steadily killing all opportunity to make a living in the old creative media and arts.
Very sadly, you're bang on. It's a shame, isn't it. Bloody youtube!Sadly the internet is steadily killing all opportunity to make a living in the old creative media and arts.
Just discovered Readly through this thread and I’m very impressed. It feels a bit like going into WH Smith’s and reading all the mags on the sly....
I do hope it works as a business model for both the site and the magazines as I can see that I’m certainly going to be reading a far bigger variety of articles now than I ever would have. I like the fact I can quickly jump from Car mags like Evo, to something totally different, say Waterways World (haven’t bought that for over thirty years!).
It will also allow quality to shine through, it’s already reaffirmed my view of Top Gear, very little in that for me these days.
I do hope it works as a business model for both the site and the magazines as I can see that I’m certainly going to be reading a far bigger variety of articles now than I ever would have. I like the fact I can quickly jump from Car mags like Evo, to something totally different, say Waterways World (haven’t bought that for over thirty years!).
It will also allow quality to shine through, it’s already reaffirmed my view of Top Gear, very little in that for me these days.
So presumably EVO isnt worth it these days?
Ive recently had a yearning to read some car magazines again having not bought them for ages (and having previously subscribed to EVO a few years back). I do sort of miss the whole magazine/cup of tea thing instead of watching things invariably on my phone!
£47 for a year doesnt sound too bad - I think thats cheaper than it was?
Ive recently had a yearning to read some car magazines again having not bought them for ages (and having previously subscribed to EVO a few years back). I do sort of miss the whole magazine/cup of tea thing instead of watching things invariably on my phone!
£47 for a year doesnt sound too bad - I think thats cheaper than it was?
p1stonhead said:
So presumably EVO isnt worth it these days?
Ive recently had a yearning to read some car magazines again having not bought them for ages (and having previously subscribed to EVO a few years back). I do sort of miss the whole magazine/cup of tea thing instead of watching things invariably on my phone!
£47 for a year doesnt sound too bad - I think thats cheaper than it was?
This is where I am at. It's not too expensive and I prefer reading print copy. So I'm at two minds as to whether to cancel. I'll see how things go.Ive recently had a yearning to read some car magazines again having not bought them for ages (and having previously subscribed to EVO a few years back). I do sort of miss the whole magazine/cup of tea thing instead of watching things invariably on my phone!
£47 for a year doesnt sound too bad - I think thats cheaper than it was?
edo said:
even Playboy (which has less boobs in it than I was expecting!)
Just read my first copy of it, ever and it really wasn't what I was expecting either given the number of people who dismissed Hefner as a pornographer. There was more on show in any copy of Loaded than in the latest issue of Playboy.
Gassing Station | General Gassing | Top of Page | What's New | My Stuff