What is happening at EVO magazine?
Discussion
Truckosaurus said:
I notice that 'Motorsport' is now also on Readly.
Excellent, excellent, excellent. That’s great to see. And for good measure they’ve loaded up the last four back issues. Bingo: when I get on the plane I’ve got Car, EVO, Octane, Autocar, Road & Track, MotorTrend, International Property & Travel, Top Gear, T3, Stuff, Yachting Monthly....and now for me, the best and well written car mag of the lot, Motorsport, tucked under my arm (digitally) in my iPad Pro. Excellent. Great news.Either more titles are ‘caving in’ or there’s money in them there Readly hills for the major publication houses... Regardless, I can only imagine most individuals would (should?) be questioning hard why they spend dollars on subscriptions for the likes of EVO and Motorsport when for little over the cost of one magazine a month they can read them and all the other car titles on a slick platform.
Certainly I understand those who have an attachment to a hard copy magazine and just like it - some things aren’t about cost for some people/cases - but for someone like me who can easily buy 7/8 magazines a month, flick through the, and dump in a pile until I’m then told to clear them out every month, then Readly makes such, such sense. No clutter, gazillions of choice, and flick through or deep-dive at will.
Just get a large format iPad or Samsung tablet to enjoy everything 1:1 scale!
(evangelical monologue now over!
)
tter, I've joined Readly too.BoxerF50 said:
No, I "retired" from EVO last year after most of the people I knew had left. I recently set up a website/blog http://karenable.com where I am posting articles when I have the time. Recently did ones on the McLaren Senna and our new McLaren 720S. Any comments/feedback on it would be appreciated.
Bookmarked, always enjoyed the Evo articles. Glad the content is going to keep coming!KillianB4 said:
BoxerF50 said:
No, I "retired" from EVO last year after most of the people I knew had left. I recently set up a website/blog http://karenable.com where I am posting articles when I have the time. Recently did ones on the McLaren Senna and our new McLaren 720S. Any comments/feedback on it would be appreciated.
Bookmarked, always enjoyed the Evo articles. Glad the content is going to keep coming!BoxerF50 said:
KillianB4 said:
BoxerF50 said:
No, I "retired" from EVO last year after most of the people I knew had left. I recently set up a website/blog http://karenable.com where I am posting articles when I have the time. Recently did ones on the McLaren Senna and our new McLaren 720S. Any comments/feedback on it would be appreciated.
Bookmarked, always enjoyed the Evo articles. Glad the content is going to keep coming!Fast fleet was usually the first thing I flicked to and having real owners comments made it better, after all they were not afraid of upsetting the press office
There must be plenty of potential for specialist magazines like Evo and Motorsport to get into the American market via Readly, and hopefully for the few UK subscribers they lose they will get thousands of Yanks reading the mag which will help them sell adverts.
Especially as their circulation figures are beginning to look tiny in comparison to the view counts on semi-pro Youtube channels.
Especially as their circulation figures are beginning to look tiny in comparison to the view counts on semi-pro Youtube channels.
Truckosaurus said:
There must be plenty of potential for specialist magazines like Evo and Motorsport to get into the American market via Readly, and hopefully for the few UK subscribers they lose they will get thousands of Yanks reading the mag which will help them sell adverts.
advertising is the model. however, the vast majority of ads have no value to an overseas audience.so I suspect magazine revenues will be falling and continue to do so.
CABC said:
advertising is the model. however, the vast majority of ads have no value to an overseas audience.
so I suspect magazine revenues will be falling and continue to do so.
A digital platform will detect region and just serve the appropriate add. Michelin want to market on the same page: PS2 in Europe, an everyday tyre in NA. They pay one advertising fee, provide the ads, the platform delivers whichever ad is appropriate. Gives loads of reach. Mags make almost nothing on print sales, circulation correlates to ad revenue so anything that increases circulation is A GOOD THING.so I suspect magazine revenues will be falling and continue to do so.
It seems the 2 main barriers to continue buying print mags are cost & storing mountains of physical mags. Whilst there are always going to be some quibbles about the content, that doesn't seem to be the major issue (it's always evolving, and is one edition away from greatness/failure), so receiving the same content in a form which solves the cost & storage problem should boost circulation substantially. I have a vested interested, so I hope Readly works out!
BoxerF50 said:
No, I "retired" from EVO last year after most of the people I knew had left. I recently set up a website/blog http://karenable.com where I am posting articles when I have the time. Recently did ones on the McLaren Senna and our new McLaren 720S. Any comments/feedback on it would be appreciated.
You'll rapidly learn why proper publications have a house style, production processes and employ subs.trackdemon said:
A digital platform will detect region and just serve the appropriate add. Michelin want to market on the same page: PS2 in Europe, an everyday tyre in NA. They pay one advertising fee, provide the ads, the platform delivers whichever ad is appropriate. Gives loads of reach. Mags make almost nothing on print sales, circulation correlates to ad revenue so anything that increases circulation is A GOOD THING.
It seems the 2 main barriers to continue buying print mags are cost & storing mountains of physical mags. Whilst there are always going to be some quibbles about the content, that doesn't seem to be the major issue (it's always evolving, and is one edition away from greatness/failure), so receiving the same content in a form which solves the cost & storage problem should boost circulation substantially. I have a vested interested, so I hope Readly works out!
I get that completely, but it's not on the Readly platform yet, content is a faithful copy of the original. I suspect it will go that way, like the normal web. Problem to be overcome is that I *presume* titles are selling ad space based on views and that includes Readly views. The titles are going to have to swallow some pride and reduce themselves to pure content that helps Readly attract the advertising. Ouch.It seems the 2 main barriers to continue buying print mags are cost & storing mountains of physical mags. Whilst there are always going to be some quibbles about the content, that doesn't seem to be the major issue (it's always evolving, and is one edition away from greatness/failure), so receiving the same content in a form which solves the cost & storage problem should boost circulation substantially. I have a vested interested, so I hope Readly works out!
CABC said:
I get that completely, but it's not on the Readly platform yet, content is a faithful copy of the original. I suspect it will go that way, like the normal web. Problem to be overcome is that I *presume* titles are selling ad space based on views and that includes Readly views. The titles are going to have to swallow some pride and reduce themselves to pure content that helps Readly attract the advertising. Ouch.
The attraction of Readly, for me, is that it shows the magazines exactly how they appear in the printed version, as if the print version had been scanned (although obviously it is not actually scanned as such, rather it is equivalent to what was sent to the printer). Dynamically inserting adverts would turn the magazines into web pages rather than a faithful reproduction of the printed magazine. And if you're going to do that then you may as well have a website with a paywall. simonrockman said:
BoxerF50 said:
No, I "retired" from EVO last year after most of the people I knew had left. I recently set up a website/blog http://karenable.com where I am posting articles when I have the time. Recently did ones on the McLaren Senna and our new McLaren 720S. Any comments/feedback on it would be appreciated.
You'll rapidly learn why proper publications have a house style, production processes and employ subs.slk 32 said:
BoxerF50 said:
KillianB4 said:
BoxerF50 said:
No, I "retired" from EVO last year after most of the people I knew had left. I recently set up a website/blog http://karenable.com where I am posting articles when I have the time. Recently did ones on the McLaren Senna and our new McLaren 720S. Any comments/feedback on it would be appreciated.
Bookmarked, always enjoyed the Evo articles. Glad the content is going to keep coming!Fast fleet was usually the first thing I flicked to and having real owners comments made it better, after all they were not afraid of upsetting the press office
BoxerF50 said:
simonrockman said:
BoxerF50 said:
No, I "retired" from EVO last year after most of the people I knew had left. I recently set up a website/blog http://karenable.com where I am posting articles when I have the time. Recently did ones on the McLaren Senna and our new McLaren 720S. Any comments/feedback on it would be appreciated.
You'll rapidly learn why proper publications have a house style, production processes and employ subs. Excellent reply.Thanks for the reply Boxer (aka SSO). I was the one who asked if you were still in Evo
Your updates were one of the best parts of Evo, after Harry left (especially his Zonda ownership experience) and although Simon George posted, they were very rare.
Good luck with your website and again like the story behind the name. Nice to be able to do something like that purely for pleasure and sod any mistakes etc...
Your updates were one of the best parts of Evo, after Harry left (especially his Zonda ownership experience) and although Simon George posted, they were very rare.
Good luck with your website and again like the story behind the name. Nice to be able to do something like that purely for pleasure and sod any mistakes etc...
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