RE: Lamborghini Urus launched

[AndrewNR]

The Spruce goose said:

Vocht said:

The state of that rear door handle

I can't believe they let that get signed off, it is f'ing atrocious, another badge engineering exercise at vag.

Considering this was the concept, it seems to ended up going from something exciting to another SUV.



or this looks like it is going to kill you

I think the production version looks the best to be honest - even with the wheel arch handle

[E65Ross]

ecs0set said:

I don't mind Lamborghini creating an SUV. It's a good way to make money at the moment.

I don't however understand the point of a fast SUV. Lavish, luxurious & tasteful like a Range Rover Holland & Holland, sure! Even luxurious and bling like a Bentayga I can understand. But as a driver's tool, they are flawed by their very definition. How often do you really need to accelerate quickly in a SUV unless you are part of Special Service?

I'd rather have a SDV6 FF Range Rover for family duties (or Discovery 4 as they don't make a proper 7-seat RR) and a Huracan/Aventador for having fun.

Whilst this SUV isn't my sort of car, to say "how often do you really need to accelerate quickly in an SUV...." is, in my opinion, a daft comment.

I would expect the answer to actually be exactly the same amount as the same driver would in a fast saloon, or even a sports car. Can't see why this would be any different.

[mcelliott]

Now this is an off roader.

[Brinyan]

I'm sure the order books will be loaded for this one. Not the type of thing I like, myself.
I remember when the Countach was in production & the VERY rare occasion that I saw one - it would be talked about for days. If I see a Gallardo pass in the opposite direction now, I don't even bother to look in the mirror to check it out. Once these Urus's are plentiful on the road, I'm sure the same will apply, which is a shame, as Lamborghini certainly isn't as exclusive & special as it once was.

[Ares]

B10 said:

More of the Q7, Porsche Cayenne and Bentley Bentayga advanced badge engineering.
I wish more was spent on non SUV derivatives, saloons and estates, rather than oversized pimpmobiles.
I am sure it will sell well.

The latter usually ends up funding the former

[exgtt]

Brinyan said:

I'm sure the order books will be loaded for this one. Not the type of thing I like, myself.
I remember when the Countach was in production & the VERY rare occasion that I saw one - it would be talked about for days. If I see a Gallardo pass in the opposite direction now, I don't even bother to look in the mirror to check it out. Once these Urus's are plentiful on the road, I'm sure the same will apply, which is a shame, as Lamborghini certainly isn't as exclusive & special as it once was.

You could say the same for any successful manufacturer though, a new 911 Turbo in the 1980's was a much bigger deal than it is now. The sheer volume of these types of cars produced today plus the many ways you can finance/lease/buy one has killed passed exclusivity.

I think this Lambo will do really well.

Edited by exgtt on Monday 4th December 21:40

Edited by exgtt on Monday 4th December 21:44

[anonymous-user]

Ares said:

The latter usually ends up funding the former

Works for Porsche, sell the SUV and diesel tat to to the suckers, use the vast profits they make to build proper sports cars, rinse and repeat.

i'm sure i read the profit margin on suvs is around 80% percent after options. i think a mainstream car is around 2-5% at best.

[Ares]

David87 said:

For when the BMW X6 just doesn’t say wker loud enough.

On a separate note, are the optional wheels at 23” the largest available on a new car? I can’t think of anything that could match or beat that.

Weren't/aren't 24" wheels available on a Phantom?

[thelawnet1]

The Spruce goose said:

i'm sure i read the profit margin on suvs is around 80% percent after options. i think a mainstream car is around 2-5% at best.

how on earth do you work that out?

[Ares]

Vocht said:

The state of that rear door handle

A nutter, fire-breathing car gets launched and the most commented thing is the position of a f*cking door handle? Jeez.

No wonder so Prius get sold.

[J4CKO]

The Spruce goose said:

Ares said:

The latter usually ends up funding the former

Works for Porsche, sell the SUV and diesel tat to to the suckers, use the vast profits they make to build proper sports cars, rinse and repeat.

i'm sure i read the profit margin on suvs is around 80% percent after options. i think a mainstream car is around 2-5% at best.

Yeah I am glad I am not one of those poor suckers who can spend 160 grand on an SUV, small mercies and all that.....


I quite like it, but that read door handle cannot be unseen now its been pointed out, I bet it is truly epic though, 3.4 sec to sixty in a big lump like that.


Configurator is live,

http://configurator.lamborghini.com/configurator/p...

[Brinyan]

exgtt said:

Brinyan said:

I'm sure the order books will be loaded for this one. Not the type of thing I like, myself.
I remember when the Countach was in production & the VERY rare occasion that I saw one - it would be talked about for days. If I see a Gallardo pass in the opposite direction now, I don't even bother to look in the mirror to check it out. Once these Urus's are plentiful on the road, I'm sure the same will apply, which is a shame, as Lamborghini certainly isn't as exclusive & special as it once was.

You could say the same for any manufacturer though, a new 911 Turbo in the 1980's was a much bigger deal than it is now. I think this Lambo will do really well.

You're right. Many manufacturers that have history are at it with SUV's - Alfa & Maserati having both recently released their versions. I'm wearing my rose tinted specs tonight & recalling what Lamborghini used to do, in a very exclusive & elusive way. Things move on & this is where Lamborghini are nowadays & for some of those with a few £'s & in the market for such a car, this will appeal.

[anonymous-user]

I'm ashamed to say I like it. Even if I don't get the point at all and would never ever buy one. 2200kg is offensive.

[anonymous-user]

thelawnet1 said:

how on earth do you work that out?

they make 20% across the whole range, suvs are the cash cow. once you add options i wouldn't be surprised some of the cayenne offer very high profit margins.

i remember that statistics from 2013, SUV sales made around 60% of total sales.

''In 2013 Porsche accounted for just 1.7% of VW Group's total sales, but it generated 22% of the company's pre-tax profits''

[Alucidnation]

I'm in.

[Brainpox]

I can't help but feel it should be a V12. A twin-turbo V8 with cylinder deactivation doesn't fill me with excitement as Lamborghinis should...

[DUMBO100]

I quite like it but the Tesla Model X SUV is much cheaper, faster and uglier

[hyphen]

Why is this article claiming Urus has been "launched" and "is here" when all the pics are rendered...

[ZX10R NIN]

Sound like the Jeep Trackhawk could give this nightmares. I have to say I like the look of it though.

[NJJ]

I'm a details man and cannot understand why they did not at least give it flush door handles. It is this lack of design cohesiveness/parts bin special that gives it the whiff of badge engineering. This is always more pronounced with the premium brands hailing from within the VW empire than say with BMW with RR or even MINI. With the exception of Bugatti of course.