RE: PH Origins: Head-up displays
Discussion
TooMany2cvs said:
unsprung said:
Until recently, OEMs relied on a culture of goods-dominant logic. A manufacturer creates and then transacts a sale.
Conversely, Tesla has introduced a culture of service-dominant logic. Here, a manufacturer co-creates products and related services in a collaboration with customers. The sale tends to be less of a transaction and more the first step in a relationship.
This has been present in other product categories, but not among automotive brands of significant volume. This is a rethink of cars from the ground up.
I think you wanted this thread -> https://www.pistonheads.com/gassing/topic.asp?h=0&...Conversely, Tesla has introduced a culture of service-dominant logic. Here, a manufacturer co-creates products and related services in a collaboration with customers. The sale tends to be less of a transaction and more the first step in a relationship.
This has been present in other product categories, but not among automotive brands of significant volume. This is a rethink of cars from the ground up.
BTW, Tesla aren't an "automotive brand of significant volume". 76k vehicles delivered globally in 2016? That's about half of Audi's sales in the UK alone. The rest of your post is unfathomable bulls
t.Edited by TooMany2cvs on Tuesday 12th December 18:18
We know from the rather public hand-wringing in Detroit and other automotive centres that the Silicon Valley culture which propels Tesla is distinct.
From this we also have product management via over-the-air software updates -- to improve features and to add entirely new features. This, many in the automotive industry have said, is a rethink of cars from the ground up.
Further... Which other OEM is using customer cars to hoover up road data and user experience inputs so as to improve their own autonomous / semi-autonomous driving features? And eschewing the franchise system of dealerships in favour of factory-owned customer experience centres located in shopping malls? All more examples of the rethink.
It's perfectly fine to dislike Tesla or to hold them to account. Elon Musk and Co. are not wizards and they are deserving of scrutiny just like any other entity.
But being dismissive of Tesla is a bit like saying that the No. 617 Squadron and those who enabled them were decent enough chaps or that Rolling Stones were just a rock band.
saaby93 said:
As well as packaging it with the battery out the way below the floor
Not very different to the original A-class Merc's double floor, is it?saaby93 said:
they made a car with that elusive factor - desire
Hmm. I think a few people might have already done that. In fact, quite a lot of people did it a LOT better than Tesla, imho.TooMany2cvs said:
saaby93 said:
As well as packaging it with the battery out the way below the floor
Not very different to the original A-class Merc's double floor, is it?saaby93 said:
they made a car with that elusive factor - desire
Hmm. I think a few people might have already done that. In fact, quite a lot of people did it a LOT better than Tesla, imho.
but how far did Merc get with their electric A class
and what other electric car is able to command the price of a Tesla?
When I bought my car, it came with a HUD. I thought it would be a bit of a gimmick, however it really isn't. It's a superb piece of kit, I can get most of the information I'm interested in without having to take my eyes from the windscreen.
I would suggest that those who haven't tried one but think they're a gimmick are missing out.
I would suggest that those who haven't tried one but think they're a gimmick are missing out.
saaby93 said:
TooMany2cvs said:
saaby93 said:
As well as packaging it with the battery out the way below the floor
Not very different to the original A-class Merc's double floor, is it?saaby93 said:
they made a car with that elusive factor - desire
Hmm. I think a few people might have already done that. In fact, quite a lot of people did it a LOT better than Tesla, imho.but how far did Merc get with their electric A class
and what other electric car is able to command the price of a Tesla?
Let us know when someone desires a Tesla so much that they'll part with $1m let alone $50m...it would have made some sense if you had said:
they made an electric car with that elusive factor - desire
QuickQuack said:
O/T but are you seriously saying that nobody has made a desirable car???!!! Are you completely fecking nuts or have you forgotten to add a huge qualification to that? Yes, I can definitely see that a Tesla is more desirable than an E-Type, a D-Type, a 250 GTO, a 488, a DB5, a DB11, to name a few, and thousands of other cars which have been made over the last 100 years and continue to be made to this day Let us know when someone desires a Tesla so much that they'll part with $1m let alone $50m...
Let us know when someone desires a Tesla so much that they'll part with $1m let alone $50m...it would have made some sense if you had said:
they made an electric car with that elusive factor - desire
saaby93 said:
I think we're in the wrong thread
but how far did Merc get with their electric A class
Re-read what I said. I said that putting part of the structure - the battery in this case - below the floor was very similar to the A-class's double floor.but how far did Merc get with their electric A class
One of the advantages of that was that it would allow easy re-packaging for different drivetrains.
January 2009 concept on the second-shape A-class, which copied the structural concepts of the 1997 original -
Just to put that in perspective, Tesla had only just started putting electric motors in bought-in Elise bodies in 2008.
saaby93 said:
and what other electric car is able to command the price of a Tesla?
Price is the single biggest determinant of quality, originality and merit?Khan and Mansory must make MASSIVE improvements in their base vehicles, then...
Videos -- The status of HUD in cars today and how, in the near future, this will evolve in parallel with solutions in augmented reality.
BMW talks about their approach, here.
The voiceover announcer is a bit odd, but the people on-camera provide interesting commentary.
The writers at CNET have created a primer on HUD, here.
The aftermarket company, Navdy, is mentioned. Navdy closed a month ago, but the category for aftermarket solutions is still early days and will see new entrants and more activity. Personally, I prefer only the OEM solutions, as they are more seamlessly integrated with the vehicle.
BMW talks about their approach, here.
The voiceover announcer is a bit odd, but the people on-camera provide interesting commentary.
The writers at CNET have created a primer on HUD, here.
The aftermarket company, Navdy, is mentioned. Navdy closed a month ago, but the category for aftermarket solutions is still early days and will see new entrants and more activity. Personally, I prefer only the OEM solutions, as they are more seamlessly integrated with the vehicle.
unsprung said:
Videos -- The status of HUD in cars today and how, in the near future, this will evolve in parallel with solutions in augmented reality.
BMW talks about their approach, here.
The voiceover announcer is a bit odd, but the people on-camera provide interesting commentary.
The writers at CNET have created a primer on HUD, here.
The aftermarket company, Navdy, is mentioned. Navdy closed a month ago, but the category for aftermarket solutions is still early days and will see new entrants and more activity. Personally, I prefer only the OEM solutions, as they are more seamlessly integrated with the vehicle.
Agreed. As an example of what augmented reality can do - there is a sat nav app available for your phone when walking and the directions come in the form of a group of penguins walking on the pavement in front of you which you follow BMW talks about their approach, here.
The voiceover announcer is a bit odd, but the people on-camera provide interesting commentary.
The writers at CNET have created a primer on HUD, here.
The aftermarket company, Navdy, is mentioned. Navdy closed a month ago, but the category for aftermarket solutions is still early days and will see new entrants and more activity. Personally, I prefer only the OEM solutions, as they are more seamlessly integrated with the vehicle.
Microsoft Hololens is also awesome for the near future.
Herbs said:
directions come in the form of a group of penguins walking on the pavement in front of you which you follow
Exquisite. I love complex challenges that are resolved with something almost as simple as a children's storybook image. This sort of creativity is essential for mass adoption. Ideally Nan should have little to learn when experiencing it for the first time.
In the case of HUD in a car, this also means that the driver should be able to personalise the display. And to turn it completely off, if desired. Both are features of contemporary HUD systems.
Herbs said:
Microsoft Hololens is also awesome for the near future.
Spot on. I'll add to your comment by including the Hololens home page in case somebody would like a taste of what's possible. A useful explainer video there. We've only just begun, really.I'm looking forward to the route appearing on the road for directions (a bit like the training mode on Forza or Gran Turismo!).
I think sport and teaching (surgery/plumbing etc) is where Hololens will really come into it's own - I love the American football video demo of it and playing Minecraft round the whole room
Been following it closely since 2015.
https://www.youtube.com/watch?v=HvYj3_VmW6I
I think sport and teaching (surgery/plumbing etc) is where Hololens will really come into it's own - I love the American football video demo of it and playing Minecraft round the whole room
Been following it closely since 2015.https://www.youtube.com/watch?v=HvYj3_VmW6I
Edited by Herbs on Wednesday 13th December 16:55
I thought it was a gimmick but then ended speccing it on my car. Really like the fact that I don't have to look down to get the info I want and it is the standard place where I look now for info. When driving my wfe's car without HUD I find there is more effort to get the information I want.
I think it is less distracting and I keep the eyes on the road more. If it is worth the extra when buying a new car is just up to your personal circunstances, for me it is worth it, along with Adaptative LEDs and Adaptative suspension.
I think it is less distracting and I keep the eyes on the road more. If it is worth the extra when buying a new car is just up to your personal circunstances, for me it is worth it, along with Adaptative LEDs and Adaptative suspension.
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