Are these Vloggers just a scam? SOL or Shmee etc? (Vol 2)
Discussion
Interesting comments around giving bad car reviews. I watched the Car Guys review on the new Bentley Conti yesterday, which wasn't exactly glowing, seemed like pretty honest feedback. Then watched Mr JWW test drive the cabrio version, in which he seemed to really like it, however he did confess to having ordered one recently, so you need to take his feedback with a pitch of salt, as he might be on the payroll...
I see both Shmee and Mr JWW both launched their Koenigsegg Jesko video at the same time. Way prefer Mr JWW's content, just find him more appealing as a presenter and more genuine. Shmee must appeal to the kids, he did a video recently around taking his Mac Senna to McDonalds, the whole time he was obsessing with getting it dirty. I just don't get it...
G
I see both Shmee and Mr JWW both launched their Koenigsegg Jesko video at the same time. Way prefer Mr JWW's content, just find him more appealing as a presenter and more genuine. Shmee must appeal to the kids, he did a video recently around taking his Mac Senna to McDonalds, the whole time he was obsessing with getting it dirty. I just don't get it...
G
TheAngryDog said:
egor110 said:
waremark said:
Burwood said:
Nope-I agree with Rob. At 20k you’re ‘influencing’ nothing. The product producers have been mugged off fir years by social media. Unless you have 1m plus you’re small fry. And lucky to get anything
And yet McLaren took Emma Walsh, Tatbels and Seb Delaney to Arizona for the recent Spider launches alongside the bigger names. The cost per view let alone the cost per car buyer influenced must have been very high. And BMW have provided Emma Walsh with an M2 Comp loaner - and delightful though she is she only has 40k YT subs, and her vids featuring the car have totalled about 70k views. Don't know how much exposure it has had on other platforms. As horrible as it is to say JayEmm and Beefmeister are just middle aged blokes , clearly Emma Walsh isn't and i bet she gets a lot more female viewers compared to the rest of the vloggers .
If McLaren / BMW are trying to appeal to more females then she's more useful than one of the many channels presented by middle aged blokes.
People are moaning about lack of lotus content on his channel , f
k that , what about lack of loud shirts ?He always used to seemingly have a endless supply of mad shirts , bring them back
egor110 said:
It's not just numbers is it .
As horrible as it is to say JayEmm and Beefmeister are just middle aged blokes , clearly Emma Walsh isn't and i bet she gets a lot more female viewers compared to the rest of the vloggers .
If McLaren / BMW are trying to appeal to more females then she's more useful than one of the many channels presented by middle aged blokes.
Is Jay even 30 yet? Tough crowd... tough crowd As horrible as it is to say JayEmm and Beefmeister are just middle aged blokes , clearly Emma Walsh isn't and i bet she gets a lot more female viewers compared to the rest of the vloggers .
If McLaren / BMW are trying to appeal to more females then she's more useful than one of the many channels presented by middle aged blokes.
They're coming back.... and MIDDLE AGED!?
Handbags at dawn methinks.
The loud shirts have been lurking in the background but winter has meant more jackets, most of which have some kind of story and maybe one day I'll do a video on those.
Lotus content I'm working on getting back, but as hinted at, it hasn't been made easy for me.
Handbags at dawn methinks.
The loud shirts have been lurking in the background but winter has meant more jackets, most of which have some kind of story and maybe one day I'll do a video on those.
Lotus content I'm working on getting back, but as hinted at, it hasn't been made easy for me.
Edited by jayemm89 on Tuesday 5th March 19:06
Vocht said:
It probably costs the same or even less to send 4 or 5 smaller influencers than it does to send one larger, 1M+ influencer. They'll also be spreading their bet as if their 'hero' influencers video flops for whatever reason, they'll still have a few smaller ones to spread the message and raise the brands presence online.
Just to clarify, I went solo to this event whereas many channels took someone with them on camera; so I'm not sure I agree that I cost more given that cars were 2 per car (I shared with someone else) whereas those that had a team had a car to themselves, plus the number of flight tickets etc!Gio G said:
Shmee must appeal to the kids, he did a video recently around taking his Mac Senna to McDonalds, the whole time he was obsessing with getting it dirty. I just don't get it...
Talked about this in recent pages; it's a persona and videos targeted at success on YouTube and a video like that (contrary to the approval of PH) actually does pretty well. I have to mix the balance of content to keep an engaged audience who are then responsive to the content I prefer to create.Shmee said:
Talked about this in recent pages; it's a persona and videos targeted at success on YouTube and a video like that (contrary to the approval of PH) actually does pretty well. I have to mix the balance of content to keep an engaged audience who are then responsive to the content I prefer to create.
Can you share some stats from the analytics(from the viewers)?johnwilliams77 said:
Shmee said:
Talked about this in recent pages; it's a persona and videos targeted at success on YouTube and a video like that (contrary to the approval of PH) actually does pretty well. I have to mix the balance of content to keep an engaged audience who are then responsive to the content I prefer to create.
Can you share some stats from the analytics(from the viewers)?
And the view rate on the new Koenigsegg Jesko is very impressive, 142k in 9hrs, Mr JWW has 31k in the same 9hrs.
Gio G said:
Interesting comments around giving bad car reviews. I watched the Car Guys review on the new Bentley Conti yesterday, which wasn't exactly glowing, seemed like pretty honest feedback. Then watched Mr JWW test drive the cabrio version, in which he seemed to really like it, however he did confess to having ordered one recently, so you need to take his feedback with a pitch of salt, as he might be on the payroll...
I watched both reviews as well and I was thinking the same thing. The Car Guys review was brutally honest and quite refreshing. On the other hand, I have yet to watch a JWW review where he's actually critical of the car he's reviewing. He might mention a few minor things but usually he's praising the cars he tests. That's not what I call a honest car review, more like he wants to keep the manufacturers he's testing for happy. Burwood said:
johnwilliams77 said:
I was meaning in terms of age of viewer/country split etc.
How could they know. Our kids use our logins. It would seem I’m a fan of Shmee and peppa pigwaremark said:
I think insiders can tell that is not true in general terms by the significant difference in reported demographics between different types of content. Anyway, don't most kids have their own devices?
Google & FB know far more than they would like to admit to. Their commercial goals are mixed however selling adverts is their key priority over anything. Googles revenue from just PPC adverts last year was about 89 billion dollars.They share far less even with high tier producers and ad buyers. If you take either platforms base analytics product you would get more meaningful data asking a man on the street. However as Shmee and the others have alluded to each platform has a beast and it must be fed in a specific way.
If you want to screw with the system, don't log in, don't subscribe, get a Pi hole, connect through your home network. Once your logged in its like letting the advertising version of the CIA into your phone.
Shmee said:
Talked about this in recent pages; it's a persona and videos targeted at success on YouTube and a video like that (contrary to the approval of PH) actually does pretty well. I have to mix the balance of content to keep an engaged audience who are then responsive to the content I prefer to create.
That is of course fine, you clearly know what you doing and the facts/stats back you up. I do not think I am not alone being a forty something guy looking for authentic car content that really engages me technically and emotionally. I prefer good production quality with plenty of interaction. Just looking for that brand that delivers my needs.. G
fridaypassion said:
Car guys is a good little channel. Chaps made his money so its great that it takes commercial bias out of the equation which right now is a USP on YouTube?
I agree. I really like their humour. I think both of them have great chemistry. They clearly do not care about the repercussions of a bad review which is refreshing.. I suspect not aimed at a younger audience, as many of their jokes would go over their heads.. I did like their Bentley review and how they described the interior..G
Oh and that Life of Palos guy is really pissing a lot of people off.
Ewww dirt dish it
I can see why it would though as I used to watch him ages ago before he started his current trend/style of vids (which I don't like) and he was ok before this all. What I don't like about his current style is its making me feel like he is profiting of other peoples hard work is that petty of me I don't know but when I have already invested time into watching some of these videos do I want to watch him review them all hmmm maybe not.
Saying all that I found Fifth Gear and Up channel quicker than normally by him doing a review.
For now I will carry on watching LOP but it is starting to annoy me a bit that his content is not "new".
Ewww dirt dish it
I can see why it would though as I used to watch him ages ago before he started his current trend/style of vids (which I don't like) and he was ok before this all. What I don't like about his current style is its making me feel like he is profiting of other peoples hard work is that petty of me I don't know but when I have already invested time into watching some of these videos do I want to watch him review them all hmmm maybe not.
Saying all that I found Fifth Gear and Up channel quicker than normally by him doing a review.
For now I will carry on watching LOP but it is starting to annoy me a bit that his content is not "new".
Is anyone else finding this years Geneva a bit stale? I'm not sure if it's anything to do with the 'Tubers, it just seems like there aren't many exciting cars on the way.
Some manufacturers seem to have just made a few tweaks to the bodies of their cars and released them as "look at our new car (which isn't very different to the old one, but it's new, honest!)"
I was planning on going over for one of the public days as I've never been but glad I didn't as it seems a bit of a let down. I saw some footage from Joe Achillies on IG and it seems the best car there was a Singer...
The only other interesting car is the new 'Egg, but I find Christian to be a very interesting character to listen to when he's explaining what they've been developing.
Some manufacturers seem to have just made a few tweaks to the bodies of their cars and released them as "look at our new car (which isn't very different to the old one, but it's new, honest!)"
I was planning on going over for one of the public days as I've never been but glad I didn't as it seems a bit of a let down. I saw some footage from Joe Achillies on IG and it seems the best car there was a Singer...
The only other interesting car is the new 'Egg, but I find Christian to be a very interesting character to listen to when he's explaining what they've been developing.
bones33 said:
Oh and that Life of Palos guy is really pissing a lot of people off.
Ewww dirt dish it
It seems he's annoyed a lot of people with the 'scoops' he's done, like Parker selling his Speciale, then showing his 600LT etc, all the stuff with Salomondrin stuff, basically he's making videos slating other people and ripping stuff off, like he has the 600LT in his thumbnail so will be getting clicks because of that. He seems to have taken some feedback on board though as he's agreed to act on tips, but not steal anyone's thunder when it comes to their new cars as it's their livelihood.Ewww dirt dish it
Craig_89 said:
Is anyone else finding this years Geneva a bit stale? I'm not sure if it's anything to do with the 'Tubers, it just seems like there aren't many exciting cars on the way.
Some manufacturers seem to have just made a few tweaks to the bodies of their cars and released them as "look at our new car (which isn't very different to the old one, but it's new, honest!)"
I was planning on going over for one of the public days as I've never been but glad I didn't as it seems a bit of a let down. I saw some footage from Joe Achillies on IG and it seems the best car there was a Singer...
The only other interesting car is the new 'Egg, but I find Christian to be a very interesting character to listen to when he's explaining what they've been developing.
That was the feeling of most people there. It was a very subdued day, with very little excitement around. Of course Tim has knocked it out the park with a millions vids (still don't know how he does it), but there was definitely a feeling of 'numbness' around.Some manufacturers seem to have just made a few tweaks to the bodies of their cars and released them as "look at our new car (which isn't very different to the old one, but it's new, honest!)"
I was planning on going over for one of the public days as I've never been but glad I didn't as it seems a bit of a let down. I saw some footage from Joe Achillies on IG and it seems the best car there was a Singer...
The only other interesting car is the new 'Egg, but I find Christian to be a very interesting character to listen to when he's explaining what they've been developing.
The 'egg Jesko is a fantastic machine, some of the new technology around the gearbox and the air injected turbos is absolutely fascinating and as you say, just chatting to him you can see the passion he has for engineering and innovation.
There are quite a few manufacturers not at Geneva this year.
The industry (for the mainstream manufacturers) looks a bit stale. People are turning their back on diesel, electric is the future but we don't have the infrastructure required. It all feels a bit like treading water and seeing what happens next.
Koenigsegg - yes. Interesting new model but it's limited to 80 and all sold out so.
Aston Martin - star of the show with the new models. That being said given the economic forecasts I'm not sure what sort of appetite there is going to be for cars with this price tag in the next few years. I wish them well though.
The industry (for the mainstream manufacturers) looks a bit stale. People are turning their back on diesel, electric is the future but we don't have the infrastructure required. It all feels a bit like treading water and seeing what happens next.
Koenigsegg - yes. Interesting new model but it's limited to 80 and all sold out so.
Aston Martin - star of the show with the new models. That being said given the economic forecasts I'm not sure what sort of appetite there is going to be for cars with this price tag in the next few years. I wish them well though.
Gassing Station | General Gassing | Top of Page | What's New | My Stuff