Are these Vloggers just a scam? SOL or Shmee etc? (Vol 2)
Discussion
Munka01 said:
KHK said:
Are you guys following the insane drama with DDE and Edmon (same guy who shipped his Murci to Europe)?
I wasn't there when s
t went down but my friend was down there with his buddy who owns the Reventon. Supposedly Edmon got pissed off that Reventon stole the show so he decided to do a burnout in the middle of the intersection. To cut the story short he claims DDE showed the cops the footage which resulted in Edmond getting his car impounded and thrown in jail for a night. The next night Carmel PD shut down the street which pissed off a lot people who wanted to see nice cars driving around.
If that wasn't enough drama, someone posted a criminal complaint from 2009 about DDE hitting his GF in Vegas but he was never charged. People claimed it was his wife but he made a video of him in tears saying it was a ex-gf and how is wife and daughter are been attacked. Houston Crosta who's Edmonds friend and a former DDE friend decides to upload his own video claiming he had nothing to do with the post but called DDE a cry baby and said DDE attacked his family first.
It's unbelievable these guys can't keep it civil. I know at Quail this year they did everything in their power to keep spotters out of the event and also kept them away from the parking lots. Now I'm hearing next year the city council and local PD is looking to close roads in Carmel to prevent idiots like Edmon from doing stupid burn outs. It only takes one idiot to ruin events like this.
Nah I have better things to do than follow pathetic US car drama. Jesus.I wasn't there when s
t went down but my friend was down there with his buddy who owns the Reventon. Supposedly Edmon got pissed off that Reventon stole the show so he decided to do a burnout in the middle of the intersection. To cut the story short he claims DDE showed the cops the footage which resulted in Edmond getting his car impounded and thrown in jail for a night. The next night Carmel PD shut down the street which pissed off a lot people who wanted to see nice cars driving around.If that wasn't enough drama, someone posted a criminal complaint from 2009 about DDE hitting his GF in Vegas but he was never charged. People claimed it was his wife but he made a video of him in tears saying it was a ex-gf and how is wife and daughter are been attacked. Houston Crosta who's Edmonds friend and a former DDE friend decides to upload his own video claiming he had nothing to do with the post but called DDE a cry baby and said DDE attacked his family first.
It's unbelievable these guys can't keep it civil. I know at Quail this year they did everything in their power to keep spotters out of the event and also kept them away from the parking lots. Now I'm hearing next year the city council and local PD is looking to close roads in Carmel to prevent idiots like Edmon from doing stupid burn outs. It only takes one idiot to ruin events like this.
Edited by KHK on Monday 19th August 23:41
jayemm89 said:
You could say that the whole "everyone doing the same" isn't radically different to the situation 15 years ago when mainstream press was king. Six different magazines might turn up to the same do at the same roads, and cover the same cars at the same time - it's just that back then you probably only ever read one or maybe two. I guess it's up to us if we choose to watch four different YouTubers reviews of the same thing.
It’s not even close to the same. Different opinions about how a car drives, handles, etc is good for building an opinion on it yourself especially if you are in the market for one. Using as many sources as possible to form your own opinion is healthy. You don’t have to watch them and all but at least they were commenting on things that set the car apart from other cars and would do group tests and maybe some track timing. These youtubers basically just w
k themselves off that they get to drive one and then drive around without saying anything other than ‘it’s amazing’. Then they pretend to buy one, then wrap it (who on Earth watches videos about PPF?!), then make a half hour video about finance, then rinse and repeat.
Truckosaurus said:
It's worse than that, I suspect that these days the most important 'influencer' community that mainstream manufacturers want to work with are not car themed people at all, it is the family or lifestyle people so they can get their products seen by non enthusiasts who make up 99% of the car buying public.
You make a good point there. Those family or lifestyle influencers/vloggers have a following many times that of similar people who’s channels are focussed only on cars or automotive lifestyle. If you’re like me and most of the YouTube channels I follow are just about cars and that’s all you see then you’re blinded by how small the automotive part of social media really is.
Sad to see Shmee v Harris. There’s different degrees of quality and that goes for both journalists and vlogger/influencer. Both are at the top of their game and I enjoy their content for different reasons.
Don’t follow a lot of vloggers because regardless of content they’re just boring people with no personality.
Big fan of Misha Charoudin here. He’s knowledgeable has a sense of humour and knows how to engage his audience. Part of the enjoyment for me is who he bumps into and gets chatting to.
Watched a few of Jayemms videos lately especially the Venturi one. I enjoyed what I saw.
Truckosaurus said:
It's worse than that, I suspect that these days the most important 'influencer' community that mainstream manufacturers want to work with are not car themed people at all, it is the family or lifestyle people so they can get their products seen by non enthusiasts who make up 99% of the car buying public.
This is a very good point, surely most on here have a pretty good knowledge of cars in general and whats about in the market. Is anyone here actually using the opinions of youtubers to buy a car? WRT the CH vs hi-guys-im-mark/marc 'influencer vs journo' debate - mark's little spat is pretty embarrassing, seems to have taken it personally - and indeed does reflect badly on Tim imho (whether it should or not).
Hilarious how sore the 'influencer' crowd are by being called out for exactly what they exist to do - though luckily some influencers are honest and don't all just suck up to brands. I get the impression TGE has written off ever buying a new McLaren.. a man after my own heart.
Loving the current trend of smaller independent journo startups being forced to cover more interesting content away from the usual new supercar churn.
Hilarious how sore the 'influencer' crowd are by being called out for exactly what they exist to do - though luckily some influencers are honest and don't all just suck up to brands. I get the impression TGE has written off ever buying a new McLaren.. a man after my own heart.
Loving the current trend of smaller independent journo startups being forced to cover more interesting content away from the usual new supercar churn.
jayemm89 said:
You could say that the whole "everyone doing the same" isn't radically different to the situation 15 years ago when mainstream press was king. Six different magazines might turn up to the same do at the same roads, and cover the same cars at the same time - it's just that back then you probably only ever read one or maybe two. I guess it's up to us if we choose to watch four different YouTubers reviews of the same thing.
FWIW I have never been paid anything beyond my expenses to go to a launch- although I have heard of influencers being paid for them, and it is up to them to disclose that as the moment you receive a financial incentive you're an advert not a journalist
Out of interest - would you class yourself as a journalist (or wannabe/startup/junior/whatever), or an influencer?FWIW I have never been paid anything beyond my expenses to go to a launch- although I have heard of influencers being paid for them, and it is up to them to disclose that as the moment you receive a financial incentive you're an advert not a journalist
Appreciate i'm asking you to open yourself up to a world of abuse if you answer in any way the PH masses don't agree with, though i'd personally say your researched and detailed style of review is much more journalism than influence, whether you have any classic journalism training or not.
I wouldn't call jayemm an influencer. I mean, he actually talks about the cars, their history and what they're like to drive. He's more on the Doug Demuro and Matt Watson side of things.
I think the general rule of thumb is that if they've ever made a video about getting a wrap or paint protection film, they're probably deemed as an influencer.
I think the general rule of thumb is that if they've ever made a video about getting a wrap or paint protection film, they're probably deemed as an influencer.
fridaypassion said:
The old print media and terrestrial tv is dead. The youtubers have found a better way to engage with their audience that's what pees of Harris/Nidell etc I agree totally with Tim the old guys have failed to grasp it. The younger digital native generation have really got it and seem to be born to know how to harness its power. The automotive sector is a minnow compared to how younger people are earning from fashion/makeup/kids entertainment.
The quality of what you get is variable of course but there's something for everyone. The real issue as discussed many times already is just that there is no objective reporting on new cars any more. Most new cars are ste. This is a fact but most of the manufacturers get away with churning white goods out now because most of the "influencers" are of a generation now where they have never really driven proper analogue cars.
If Harris is on a quest for fame he's got the right job. If he's on a quest to be taken really serious by car geeks he's still got the best job really. He wants to be doing some planning for 5 years time though. I would guess top gear will go off air eventually as terrestrial just continues to loose relevance. With no YT profile that could be a bit of an issue.
To be fair Print Media is still a massive earner for our clients esp compared to social media where the average CPC is higher than the return on print. This is pretty segment-specific obviously, print can reach some audiences social and display and PPC struggle to, especially in the case of local and specialist stuff where you can't generate the interest lists or have the budget for a long run with PPC.The quality of what you get is variable of course but there's something for everyone. The real issue as discussed many times already is just that there is no objective reporting on new cars any more. Most new cars are s
te. This is a fact but most of the manufacturers get away with churning white goods out now because most of the "influencers" are of a generation now where they have never really driven proper analogue cars. If Harris is on a quest for fame he's got the right job. If he's on a quest to be taken really serious by car geeks he's still got the best job really. He wants to be doing some planning for 5 years time though. I would guess top gear will go off air eventually as terrestrial just continues to loose relevance. With no YT profile that could be a bit of an issue.
I can't recall a TV advert I've paid any attention to in recent times. Although most social PPC / remarketing I've seen recently has been really badly targeted, quite often after I've already bought form a shop or they didn't and still don't have something in stock.
KHK said:
He "was" famous but the days of your typical car journalist is dead and Chris Harris needs to come to terms with that. The younger generation doesn't care for automotive magazines, review shows and I don't even think they care much about automotive news sites. Nowadays it's all about social media personalities and what supercar they're buying next.
There's a reason why someone like SOL will get a brand new R8 to drive around for 6 months or get a SVJ to drive around for a few day whilst your typicial car journalist will be lucky to get say a SVJ for a few hours. It's because car manufacturers don't care about an in-depth review, they just want their car out there on social media to project a certain image and lifestyle.
Using influencers to sell cars is a sThere's a reason why someone like SOL will get a brand new R8 to drive around for 6 months or get a SVJ to drive around for a few day whilst your typicial car journalist will be lucky to get say a SVJ for a few hours. It's because car manufacturers don't care about an in-depth review, they just want their car out there on social media to project a certain image and lifestyle.
t idea.I work in a large multi national tech firm that takes loads of interns in each year and we pay them pretty well. I'm quite literally falling over millennials here and none of them have the funds for a Lambo or Ferrari despite the fact we get staff discounts on them. Of the 2 young guns under my supervision 1 doesn't have a license and the other doesn't have a car due to just not needing one and not wanting one so bad he's likely to give up his constant stream of new phones, clothes and holidays.
It's a desperate and cynical attempt by car manufacturers to jump on a model that works for holiday locations, fashion, jewellery, make up etc.
Rawwr said:
I wouldn't call jayemm an influencer. I mean, he actually talks about the cars, their history and what they're like to drive. He's more on the Doug Demuro and Matt Watson side of things.
I think the general rule of thumb is that if they've ever made a video about getting a wrap or paint protection film, they're probably deemed as an influencer.
I definitely wouldn't call him an influencer, that would be insulting.I think the general rule of thumb is that if they've ever made a video about getting a wrap or paint protection film, they're probably deemed as an influencer.
TheAngryDog said:
Rawwr said:
I wouldn't call jayemm an influencer. I mean, he actually talks about the cars, their history and what they're like to drive. He's more on the Doug Demuro and Matt Watson side of things.
I think the general rule of thumb is that if they've ever made a video about getting a wrap or paint protection film, they're probably deemed as an influencer.
I definitely wouldn't call him an influencer, that would be insulting.I think the general rule of thumb is that if they've ever made a video about getting a wrap or paint protection film, they're probably deemed as an influencer.
Dave Hedgehog said:
Matt should have been a TG presenter, he’s funny, a good presenter and knowledgeable, 3 things the 2 new muppets are not
You must have worked out by now that being funny, a good presenter and knowledgeable are not what the target audience for TG want. They just want silly, funny television akin to League of their Own. Harris will probably be the next to go to be replaced by Michael Mcintyre.egor110 said:
TheAngryDog said:
Rawwr said:
I wouldn't call jayemm an influencer. I mean, he actually talks about the cars, their history and what they're like to drive. He's more on the Doug Demuro and Matt Watson side of things.
I think the general rule of thumb is that if they've ever made a video about getting a wrap or paint protection film, they're probably deemed as an influencer.
I definitely wouldn't call him an influencer, that would be insulting.I think the general rule of thumb is that if they've ever made a video about getting a wrap or paint protection film, they're probably deemed as an influencer.
Munka01 said:
What I have come to realise is that most journalists and big car youtubers are all self entitled w*nkers.
I mean at the end of the day their careers revolve around critiquing bits of metal that in the grand scheme of things mean f*ck all to most people.
Most have no real skill or qualifications yet portray themselves as brain surgeons.
I like my cars so generally have enough knowledge myself to make my own mind up on which car I buy/drive. I cant say anyone mentioned in this thread has had any influence on my car buying.
Shmee150 channel is just of no interest to me whatsoever. He's been invited to these dealerships so obviously he going to talk favourably about all the cars they have. I mean there's only so many times you can look at a Porsche GT or a Bugatti Veyron they are everywhere in these high end dealerships.I mean at the end of the day their careers revolve around critiquing bits of metal that in the grand scheme of things mean f*ck all to most people.
Most have no real skill or qualifications yet portray themselves as brain surgeons.
I like my cars so generally have enough knowledge myself to make my own mind up on which car I buy/drive. I cant say anyone mentioned in this thread has had any influence on my car buying.
Edited by Munka01 on Tuesday 20th August 09:36
These days I prefer watching Ian and his HubNut channel. Of course it's not going to be as polished as Shmee but that's part of the charm, going to Retrorides events and Autos
te you see some absolutely brilliant cars ( with excellent headlight wiper action)He did a trek across Europe from Wales to Croata via The Netherlands, France, Belgium, Germany, Austria, Hungary, Slovenia in a 2CV and it was about the most entertaining travel vlog since Whickers World.
I’m honestly liking DeMuro probably the best right now. He’s very American but at least it’s something different then 1. Being an ‘influencer’ and doing essentially nothing, or 2. Sliding round a track. Both of which are done by lots of people and get old very quickly.
He comes across as the everyman on the street who is excited by car geek stuff. I’m sure I’ll get bored soon but he seems to be a bit different at least.
He comes across as the everyman on the street who is excited by car geek stuff. I’m sure I’ll get bored soon but he seems to be a bit different at least.
p1stonhead said:
I’m honestly liking DeMuro probably the best right now. He’s very American but at least it’s something different then 1. Being an ‘influencer’ and doing essentially nothing, or 2. Sliding round a track. Both of which are done by lots of people and get old very quickly.
He comes across as the everyman on the street who is excited by car geek stuff. I’m sure I’ll get bored soon but he seems to be a bit different at least.
Doug could be Shmee's cousin with his annoying tone.He comes across as the everyman on the street who is excited by car geek stuff. I’m sure I’ll get bored soon but he seems to be a bit different at least.
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