Are these Vloggers just a scam? SOL or Shmee etc? (Vol 2)
Discussion
johnwilliams77 said:
The key to me is now not to watch them
The car guys/STG are a couple of the few I can tolerate now, the rest I am either sick looking at or don’t interest me. Clearly I am in the minority but I much prefer the EVO videos
Totally this... if they annoy you and you don't like their material, just don't watch it.. I have stopped watching allot of this content recently and being more picky.. I do think the age thing is totally relevant.. The car guys/STG are a couple of the few I can tolerate now, the rest I am either sick looking at or don’t interest me. Clearly I am in the minority but I much prefer the EVO videos
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The bit I don't get is what sort of person with the means to buy a £200k super car - presumably a bit more mature, successful, clever and hard working - is going to be influenced by some 20 something excitable man-child obviously being paid to say nice things.
Maybe I'm not social media savvy enough (not on Facebook or Twitter or any of that), but I can understand it working pushing over-priced cosmetics to teenage girls but not how the same approach can be meaningful for six figure supercars to what must be a tiny pool of customers.
Manufacturers and car dealers must see that it works well enough to convince those who can be tempted? Modern equivalent of the bedroom poster I suppose.
Having said that, I have dipped into the 'seen through glass' guy who's going around the world in his green 911. At least there's a bit of adventure in there, not just hooning up the nearest high street and being laddish to camera like some of them.
Maybe I'm not social media savvy enough (not on Facebook or Twitter or any of that), but I can understand it working pushing over-priced cosmetics to teenage girls but not how the same approach can be meaningful for six figure supercars to what must be a tiny pool of customers.
Manufacturers and car dealers must see that it works well enough to convince those who can be tempted? Modern equivalent of the bedroom poster I suppose.
Having said that, I have dipped into the 'seen through glass' guy who's going around the world in his green 911. At least there's a bit of adventure in there, not just hooning up the nearest high street and being laddish to camera like some of them.
Edited by biggles330d on Wednesday 21st August 10:01
biggles330d said:
The bit I don't get is what sort of person with the means to buy a £200k super car - presumably a bit more mature, successful, clever and hard working - is going to be influenced by some 20 something excitable man-child obviously being paid to say nice things.
Maybe I'm not social media savvy enough (not on Facebook or Twitter or any of that), but I can understand it working pushing over-priced cosmetics to teenage girls but not how the same approach can be meaningful for six figure supercars to what must be a tiny pool of customers.
Manufacturers and car dealers must see that it works well enough to convince those who can be tempted? Modern equivalent of the bedroom poster I suppose.
My thoughts are the supercars get the kids attention. Then when the excitable influencer reviews a Merc a class AMG and says it's amazing those that watch them are more likely to go out an buy an a class even if they can't quite stretch to the AMG one. Maybe I'm not social media savvy enough (not on Facebook or Twitter or any of that), but I can understand it working pushing over-priced cosmetics to teenage girls but not how the same approach can be meaningful for six figure supercars to what must be a tiny pool of customers.
Manufacturers and car dealers must see that it works well enough to convince those who can be tempted? Modern equivalent of the bedroom poster I suppose.
biggles330d said:
The bit I don't get is what sort of person with the means to buy a £200k super car - presumably a bit more mature, successful, clever and hard working - is going to be influenced by some 20 something excitable man-child obviously being paid to say nice things.
That's the think though isn't it. Unlike buying things online where they can track you easily, Ford won't be able to tell if someone who watches Smee then buys a GT, or McLaren be certain their next Senna drive is a serial Shmee watcher.This is advertising as it's historically been, and as long as the marketing departments keep thinking that Shmee and the like have a positive influence, they'll be able to produce some stats that back them up and it'll keep going.
phil4 said:
That's the think though isn't it. Unlike buying things online where they can track you easily, Ford won't be able to tell if someone who watches Smee then buys a GT, or McLaren be certain their next Senna drive is a serial Shmee watcher.
This is advertising as it's historically been, and as long as the marketing departments keep thinking that Shmee and the like have a positive influence, they'll be able to produce some stats that back them up and it'll keep going.
They will however with the support of third parties be able to track whether they get more traffic to their site from certain content than others.This is advertising as it's historically been, and as long as the marketing departments keep thinking that Shmee and the like have a positive influence, they'll be able to produce some stats that back them up and it'll keep going.
phil4 said:
biggles330d said:
The bit I don't get is what sort of person with the means to buy a £200k super car - presumably a bit more mature, successful, clever and hard working - is going to be influenced by some 20 something excitable man-child obviously being paid to say nice things.
That's the think though isn't it. Unlike buying things online where they can track you easily, Ford won't be able to tell if someone who watches Smee then buys a GT, or McLaren be certain their next Senna drive is a serial Shmee watcher.This is advertising as it's historically been, and as long as the marketing departments keep thinking that Shmee and the like have a positive influence, they'll be able to produce some stats that back them up and it'll keep going.
I personally find the 'influencer' impact on my buying decisions to be pretty mixed. In lots of cases it's more negative than positive - when some tard gets given a car, or churns through the 'what car, collect car, wrap car, sold car' cycle with something i'd aspire to work hard and earn, it's off-putting. It might be entertaining and garner views from those under 21, but i suspect it's damaging for those who actually have the funds to buy a <insert youtuber supercar>.
In some cases the positive reviews "it's a good product" can help when it's the kind of car journo's typically wont love. Though in most of those cases carwow holds all the cards (with practical reviews, rather than Evo slidey reviews), and it's a limited number of 'influencer' types that have a positive rep when it comes to providing honest opinions. I can only really think of STG that fits that category currently, assuming you're aware of his biases.
Very confused by the Bentley Continental video by Smee on the 17/8. Apart from a bit of info on the air curtain and the dash rotating I learnt absolutely nothing about the car until the last couple of minutes of the video and even that isnt much use.
The subscribers are on the up, and I am normally impressed with your information about the cars, but I would be pretty miffed if I was Bentley and loaned a car to be driving around just remarking on other cars.
Im not sure how these videos differ from standing in knightsbridge spotting cars rather than driving around in a 300k car doing the same?
Also it seems as though the videos have become listen the noise of the exhaust....does this need to be at every opportunity?
As for the adverts....youtube has gone nuts of late with the number of adverts and god do they cut in at the most annoying part within the video, I dont know whether you can actually schedule them in at the right points...but just look at this car accelerate to 60 and 1 second in queue advert.
The subscribers are on the up, and I am normally impressed with your information about the cars, but I would be pretty miffed if I was Bentley and loaned a car to be driving around just remarking on other cars.
Im not sure how these videos differ from standing in knightsbridge spotting cars rather than driving around in a 300k car doing the same?
Also it seems as though the videos have become listen the noise of the exhaust....does this need to be at every opportunity?
As for the adverts....youtube has gone nuts of late with the number of adverts and god do they cut in at the most annoying part within the video, I dont know whether you can actually schedule them in at the right points...but just look at this car accelerate to 60 and 1 second in queue advert.
jimmybell said:
phil4 said:
biggles330d said:
The bit I don't get is what sort of person with the means to buy a £200k super car - presumably a bit more mature, successful, clever and hard working - is going to be influenced by some 20 something excitable man-child obviously being paid to say nice things.
That's the think though isn't it. Unlike buying things online where they can track you easily, Ford won't be able to tell if someone who watches Smee then buys a GT, or McLaren be certain their next Senna drive is a serial Shmee watcher.This is advertising as it's historically been, and as long as the marketing departments keep thinking that Shmee and the like have a positive influence, they'll be able to produce some stats that back them up and it'll keep going.
I personally find the 'influencer' impact on my buying decisions to be pretty mixed. In lots of cases it's more negative than positive - when some tard gets given a car, or churns through the 'what car, collect car, wrap car, sold car' cycle with something i'd aspire to work hard and earn, it's off-putting. It might be entertaining and garner views from those under 21, but i suspect it's damaging for those who actually have the funds to buy a <insert youtuber supercar>.
In some cases the positive reviews "it's a good product" can help when it's the kind of car journo's typically wont love. Though in most of those cases carwow holds all the cards (with practical reviews, rather than Evo slidey reviews), and it's a limited number of 'influencer' types that have a positive rep when it comes to providing honest opinions. I can only really think of STG that fits that category currently, assuming you're aware of his biases.
I just unsubbed from Shmee today actually, having realised I haven't watched his videos for quite a while.
I used to be subbed to SOL, MrJWW etc but I've stopped them all now, it's just so formulaic.
The only one I'm still subscribed to is STG but again don't watch as many videos as I used to.
I think I've realised that I actually don't give a s
t about most cars other than ones I own/have a specific interest in...oops!
I used to be subbed to SOL, MrJWW etc but I've stopped them all now, it's just so formulaic.
The only one I'm still subscribed to is STG but again don't watch as many videos as I used to.
I think I've realised that I actually don't give a s
t about most cars other than ones I own/have a specific interest in...oops!biggles330d said:
The bit I don't get is what sort of person with the means to buy a £200k super car - presumably a bit more mature, successful, clever and hard working - is going to be influenced by some 20 something excitable man-child obviously being paid to say nice things.
It feels to me that (automotive) influencers are only really influencing other influencers, which for the real high end of the market is still probably a really valuable audience.On a big car launch I'd be happy if the real journalists could take the cars for a day, maybe morning on track and afternoon on the road or whatever and give us some real insight into the car, then for the influencers to take them round the local town centre at night to see if it fits through a McDonalds drive-thru or whatever it is they do.
Exposure, which today is measured in 'shares' and 'likes' is important regardless of the audience firing out those shares and likes. If a picture of a new McLaren gets 2mil likes over a few influencers within a launch window, then it WILL trickle its way into the social media feeds/headlines for the elite few who are actually in the market for one.
thecremeegg said:
I just unsubbed from Shmee today actually, having realised I haven't watched his videos for quite a while.
I used to be subbed to SOL, MrJWW etc but I've stopped them all now, it's just so formulaic.
The only one I'm still subscribed to is STG but again don't watch as many videos as I used to.
I think I've realised that I actually don't give a st about most cars other than ones I own/have a specific interest in...oops!
Totally get what you mean. For the most part it's just endless repeats of the same thing. I do like Shmees videos simply because he goes into details of history, stats etc and seems to do a fair bit of research into whatever he's talking about which i appreciate. However, that can also become tedious sometimes depending on mood or lack of interest in the subject matter. STG's drive the world provides a good balance or Misha from Apex Nurburgring. I think with social media, it's just too much overload of content that one then needs to consciously control otherwise i guess one suffers burnout from the constant stream. Gone are the days of waiting till the weekend for Topgear or Fifth Gear for that next fix of car entertainment. It's all at the finger tips now and quite distracting. I used to be subbed to SOL, MrJWW etc but I've stopped them all now, it's just so formulaic.
The only one I'm still subscribed to is STG but again don't watch as many videos as I used to.
I think I've realised that I actually don't give a s
t about most cars other than ones I own/have a specific interest in...oops!Koolkat969 said:
Totally get what you mean. For the most part it's just endless repeats of the same thing. I do like Shmees videos simply because he goes into details of history, stats etc and seems to do a fair bit of research into whatever he's talking about which i appreciate. However, that can also become tedious sometimes depending on mood or lack of interest in the subject matter. STG's drive the world provides a good balance or Misha from Apex Nurburgring. I think with social media, it's just too much overload of content that one then needs to consciously control otherwise i guess one suffers burnout from the constant stream. Gone are the days of waiting till the weekend for Topgear or Fifth Gear for that next fix of car entertainment. It's all at the finger tips now and quite distracting.
True, You've watched one "influencers" video you've seen them all IMO Hence I don't watch or sub to ANY of them. I have no intrest what so ever. I watch Mishas videos as I find it interesting about the area more so but I like the under dog videos so to speak (no offence guys) Danny DC2 - hands on and same interests, Adam 6 two 1, again similar interests and enjoy his builds....... Tom Stamp works at Apex Nurburgring but great production, Mighty Car Mods the builds are epic etc
That's my thing not supercars, wraps and look at all this bulls
t!Kev_Mk3 said:
True, You've watched one "influencers" video you've seen them all IMO Hence I don't watch or sub to ANY of them. I have no intrest what so ever.
I watch Mishas videos as I find it interesting about the area more so but I like the under dog videos so to speak (no offence guys) Danny DC2 - hands on and same interests, Adam 6 two 1, again similar interests and enjoy his builds....... Tom Stamp works at Apex Nurburgring but great production, Mighty Car Mods the builds are epic etc
That's my thing not supercars, wraps and look at all this bullst!
Yup agreed. I'm loving the tier of youtuber that I can relate to - "normal" people having a go, tinkering and driving cars. I watch Mishas videos as I find it interesting about the area more so but I like the under dog videos so to speak (no offence guys) Danny DC2 - hands on and same interests, Adam 6 two 1, again similar interests and enjoy his builds....... Tom Stamp works at Apex Nurburgring but great production, Mighty Car Mods the builds are epic etc
That's my thing not supercars, wraps and look at all this bulls
t!I genuinely look forward to the next upload from MCM or DannyDC2, but most others are just cluttering up my 'recommended' feed nowadays.
Carfection gets a subscription and a watch from me because their production quality is just excellent, and I think I have a thing for Catchpole.
Carfection is proper journalism rather than so called influencer content. Bit of stats and (usually) an impartial objective opinion rather than some tt giggling and saying "oh man... sooo wicked.... it's just innnnsane..."
I apply the following rule of thumb(nail). If the thumbnail shows anyone with the slightest whiff of public schoolboy or RnB video reject squating in front of a supercar I know it will be of no interest. For a long time i thought I just wasn't interested in supercars but The Car Guys channel has shown that's not the case. I think that's because they are objective, knowledgeable and seem to buy to satisfy their interests rather than for clicks. In general I do prefer builds and actual journalism from middle aged men who manage to stay relatively calm while driving (the odd smile is acceptable).
It could just be what YouTube is feeding me but the UK seems to create an abnormality high number of these supercar squatting fk nuggets.
t giggling and saying "oh man... sooo wicked.... it's just innnnsane..."I apply the following rule of thumb(nail). If the thumbnail shows anyone with the slightest whiff of public schoolboy or RnB video reject squating in front of a supercar I know it will be of no interest. For a long time i thought I just wasn't interested in supercars but The Car Guys channel has shown that's not the case. I think that's because they are objective, knowledgeable and seem to buy to satisfy their interests rather than for clicks. In general I do prefer builds and actual journalism from middle aged men who manage to stay relatively calm while driving (the odd smile is acceptable).
It could just be what YouTube is feeding me but the UK seems to create an abnormality high number of these supercar squatting f
k nuggets.1602Mark said:
Adam, Dan and Adam Smith (with his Cossie) all post enjoyable, relatable content without needing their ego's massaged. Enjoying Hoonigan ''Build & Battle'' series too.
Playing catch-up with HubNut.
What are you up to ?Playing catch-up with HubNut.
make sure you watch the old vid called how not to buy a daimler .
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