RE: Aston Martin DBS Superleggera confirmed

RE: Aston Martin DBS Superleggera confirmed

Author
Discussion

captain_cynic

12,060 posts

96 months

Wednesday 18th April 2018
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Nightshade said:
Isn't 'Superleggera' a bit Italian for a British marque? Wouldn't something like 'Superlight' be better fitting?
I was about to say, but it seems AM has used this moniker before. I think Caterham uses "superlight" as a model designation.

Maybe we need a more British moniker, maybe a heavier version called "ate all the pies".

Europa1

10,923 posts

189 months

Wednesday 18th April 2018
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captain_cynic said:
I was about to say, but it seems AM has used this moniker before. I think Caterham uses "superlight" as a model designation.

Maybe we need a more British moniker, maybe a heavier version called "ate all the pies".
How about "Bruiser"?

Ares

11,000 posts

121 months

Wednesday 18th April 2018
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Europa1 said:
captain_cynic said:
I was about to say, but it seems AM has used this moniker before. I think Caterham uses "superlight" as a model designation.

Maybe we need a more British moniker, maybe a heavier version called "ate all the pies".
How about "Bruiser"?
Alas, the heavier version appears to be 'Aston Martin', or simply 'Car' nowadays.

irocfan

40,538 posts

191 months

Wednesday 18th April 2018
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Ares said:
Duffman83 said:
Are they actually going to be allowed to call this a Superleggera? I thought Ducati had the rights to that name and it's why Lamborghini has to use Performante now rather than Superleggera.
I'd be surprised if Ducati had any rights. Superleggera has been used across many brands for decades. I've even got a pair of shoes with superleggera soles wink
but seeing as Audi own both I'd imagine it's not an issue

paamaa

7 posts

182 months

Wednesday 18th April 2018
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Nightshade said:
Isn't 'Superleggera' a bit Italian for a British marque? Wouldn't something like 'Superlight' be better fitting?
Particularity ironic as Ferrari's latest is called the 812 Superfast! Though in keeping with the long line of things that sound cooler in Italian... quattroporte

I've been lucky enough to drive a DB6 Superleggera and it felt more like a superPieEater, but it certainly turned heads and made you feel special.

cookie1600

2,126 posts

162 months

Thursday 19th April 2018
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Superleggera is a trademark owned by Carrozzeria Touring Superleggera s.r.l., the modern incarnation of the firm that patented the system in 1936.

https://en.wikipedia.org/wiki/Superleggera

https://www.businesswire.com/news/home/20080820005...

Trademark application abandoned?

https://trademarks.justia.com/773/06/superleggera-...

Or owned by a furniture company?

https://www.trademarkers.com/EUIPO/016406308/trade...

MikeO996

2,008 posts

225 months

Thursday 19th April 2018
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Vanquish is a far better name. Superleggera is ok for a special edition, but not for a model in its own right.

FlukePlay

954 posts

146 months

Thursday 19th April 2018
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I am surprised that Aston Martin would use the 'Superleggera' name for one of its cars. It's all rather Italian and Ferrari/Lambo related, can they not think of more suitable English word?

Ares

11,000 posts

121 months

Thursday 19th April 2018
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FlukePlay said:
I am surprised that Aston Martin would use the 'Superleggera' name for one of its cars. It's all rather Italian and Ferrari/Lambo related, can they not think of more suitable English word?
It has historic ties to AM....but I can't see this car being lightweight and thus an appropriate use.

Alex L

2,575 posts

255 months

Sunday 15th July 2018
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Untitled by Alex L, on Flickr

Untitled by Alex L, on Flickr

Untitled by Alex L, on Flickr