RE: Jaguar Land Rover facing "perfect storm"

RE: Jaguar Land Rover facing "perfect storm"

Author
Discussion

anonymous-user

55 months

Sunday 13th January 2019
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anonymous said:
[redacted]
No you are quite correct they can't. Which was even more of a reason they should have not played "safe" and just done what they have already done!

I think in some ways, mass market EVs will be a great leveller, because the powertrain is fundamentally very simple, and because actually, even rubbish electric motors are really efficient!

anonymous-user

55 months

Sunday 13th January 2019
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B17NNS said:
Things like this are starting to make JLR's product range (I-PACE aside) look like dinosaurs.



https://www.youtube.com/watch?v=QMfxJEfb4lw

765bhp, 826lb ft torque, 0-60 3 seconds, 420 mile range. Starts at $65k. Available end of 2020.

https://www.pistonheads.com/gassing/topic.asp?h=0&...
Can ijust say i'll be absolutely amazing if that gets to market at the price they are suggesting! The investors have been bankrolling Rivian for just about 10 years now, call it 11 by the time they get to first series production, and those investors are going to smell money, especially if the product is as well received as it looks like being! Those costs also require their battery supply chain to be absolutely world class and reliable, given the amount of cells in those trucks (up to 180 kW.hr )



MuscleSaloon

1,552 posts

176 months

Sunday 13th January 2019
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LaurasOtherHalf said:
I think the whole JLR/Rolex are not premium products is forum bravado.

RRs are, no matter how you cut it a genuine premium product.
If my newest Rolex wears out as quickly as the last L322 it will be very disappointing eeklaugh




B17NNS

18,506 posts

248 months

Sunday 13th January 2019
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Max_Torque said:
Can ijust say i'll be absolutely amazing if that gets to market at the price they are suggesting! The investors have been bankrolling Rivian for just about 10 years now, call it 11 by the time they get to first series production, and those investors are going to smell money, especially if the product is as well received as it looks like being! Those costs also require their battery supply chain to be absolutely world class and reliable, given the amount of cells in those trucks (up to 180 kW.hr )
Quite a few ex McLaren guys behind it I believe. The pickup looks deeply impressive too. Similar stats to the SUV. Isn't the F150 Ford's biggest money spinner?



https://www.pistonheads.com/gassing/topic.asp?t=17...

anonymous-user

55 months

Sunday 13th January 2019
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Chestrockwell said:
Range Rover Eqvoue, people seem to hate the fact others can lease them for fk all a month, they poke fun at the person driving and create stereo types. Further proof it’s a premium car.
If nothing else it proves that there are some very sad people on PH smile


FlukePlay

954 posts

146 months

Sunday 13th January 2019
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So we've seen record sales in the US but falling sales in China. Everybody expects the Chinese to suck up every western product/brand, they don't and will not. There's only so much kit you can sell out there. Whereas other brands are producing hybrids (Volvo, Merc, Audi, Porsche) JLR seem to be standing still in this respect, over reliant on big diesels. LR makes a great luxury car but the quality/reliability is not great, fuel economy is woeful and depreciation is horrendous. Have you tried tp spec up an F-Pace? By the time you add a few essentials suddenly the price is £60K!

powerstroke

10,283 posts

161 months

Sunday 13th January 2019
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First thing they should do is send the design team back to Audi and get the Jag people back in !!! people might be tempted
to buy a Jag that looks like a Jag ...

RobDickinson

31,343 posts

255 months

Sunday 13th January 2019
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B17NNS said:
Quite a few ex McLaren guys behind it I believe. The pickup looks deeply impressive too. Similar stats to the SUV. Isn't the F150 Ford's biggest money spinner?



https://www.pistonheads.com/gassing/topic.asp?t=17...
They look a serious outfit with all their i's dotted I doubt they will lack for funding.

I also think it makes everyone else's current 2020 concepts look stupid and way behind. I'm guessing a few sleepless nights at big auto hq over that beast.

LaurasOtherHalf

21,429 posts

197 months

Sunday 13th January 2019
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anonymous said:
[redacted]
That wasn't the point I was trying to make. A cheap smart phone is what, £350? Apple have an iPhone in that region and it costs no more to run than any other smart phone give or take.

Anyone who can afford a Range Rover product or one relatively new, either has a large disposable income or cash savings to achieve it.

Or to put it another way, anyone on an average wage can probably make a sacrifice they feel is worth it to blow £50 a month on a life tool that is pretty much part of life these days.

Finding monthlies of up to a grand is vastly different.

LaurasOtherHalf

21,429 posts

197 months

Sunday 13th January 2019
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Ok, we’re totally off topic and as I’m perhaps not explaining my point very well I’ll leave it at that.

Chestrockwell

2,629 posts

158 months

Sunday 13th January 2019
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Here’s a thought.

Perhaps Jaguars sales are down because of the XE and XF not being updated, along with the XJ (facelifted very recently).

The German 3 facelift their cars every 3 years give or take, add more deriatives such as Shadow Edition or Night Edition with lots of kit etc. The XE looks quite dated now, along with the XF, the XF looked dated the day it was launched, the XJ is even older.

Maybe people refrain from buying them for that reason? Sure reliability is a worry but for most people who buy cars new, I’m sure 80% of them replace them after 3 years.

Maybe people are reluctant to spend money on a car that doesn’t look very fresh compared to its rivals? The back of an XE looks like an early 2009 A5!

unrepentant

21,265 posts

257 months

Sunday 13th January 2019
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Chestrockwell said:
Maybe people refrain from buying them for that reason? Sure reliability is a worry but for most people who buy cars new, I’m sure 80% of them replace them after 3 years.
No need to worry about reliability with your new Jaguar here. Jaguar are so confident about reliability that all new Jaguar's sold in the USA since MY2016 have come complete with a transferable 5 yr / 60k warranty with all scheduled maintenance included at no cost. Best warranty package in the industry.

Barga

12,241 posts

207 months

Monday 14th January 2019
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Have Landrover deleted the 3.0l supercharged engine?

anonymous-user

55 months

Monday 14th January 2019
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Chestrockwell said:
Here’s a thought.

Perhaps Jaguars sales are down because of the XE and XF not being updated, along with the XJ (facelifted very recently).

The German 3 facelift their cars every 3 years give or take, add more deriatives such as Shadow Edition or Night Edition with lots of kit etc. The XE looks quite dated now, along with the XF, the XF looked dated the day it was launched, the XJ is even older.
That is the problem and then add that the saloon/estate market is shrinking while the SUV market is expanding. Are Jaguar going to invest in new saloon models - even with electric/hydrid tech? Okay, you could argue the 3 Germans do well, but then that's another problem; you can choose a 3-Series, A4, or a C-Class and it will probably come down to cost/month so it will be a little petrol engined 3er or A4. The XE is far down the list, despite being (currently) nice to drive and looks ok (although a number of people slating it on here?).

The SUV market is booming, but Jaguar already have LR making them - yes they can share platforms/engines etc. I do see a few F-Paces about but if it's really about making a Land Rover with a Jaguar badge in the future is there really a long term sustainability with that strategy? I don't know.

unrepentant

21,265 posts

257 months

Monday 14th January 2019
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Kierkegaard said:
The SUV market is booming, but Jaguar already have LR making them - yes they can share platforms/engines etc. I do see a few F-Paces about but if it's really about making a Land Rover with a Jaguar badge in the future is there really a long term sustainability with that strategy? I don't know.
The F-Pace has sold in large numbers by Jag standards. It represents a big slice of the pie.

It shares a lot of components with the Velar but feels very different in character. It's definitely not a Land Rover. Sharing platforms and components makes perfect sense and doesn't seem to have hurt Porsche / Audi / VW or GMC / Cadillac / Chevy.

LimaDelta

6,530 posts

219 months

Monday 14th January 2019
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anonymous said:
[redacted]
Actually, the iPhone is a pretty good analogy. In terms of performance, reliability or technology it is no better, and in some cases, worse than the budget alternatives out there, yet it is still perceived as a 'premium' product. Why is that? Simply because we are told they are by marketing. The only thing 'premium' about it is the price and the badge. Who does that remind you of?

NJJ

435 posts

81 months

Monday 14th January 2019
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I would like to see JLR recruit the head of quality control from someone like Porsche to prove that they are getting serious in tackling the well publicised build issues. There needs be a new top down approach to quality that changes the whole ethos of the company.

jas xjr

11,309 posts

240 months

Monday 14th January 2019
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anonymous said:
[redacted]
I am sure others will remember the good ,bad and the ugly section in Car magazine (remember those?) In the late 1970's against BMW, it said, "individuality for the common man." Nothing changes much,does it?

av185

18,514 posts

128 months

Monday 14th January 2019
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LimaDelta said:
Actually, the iPhone is a pretty good analogy. In terms of performance, reliability or technology it is no better, and in some cases, worse than the budget alternatives out there, yet it is still perceived as a 'premium' product. Why is that? Simply because we are told they are by marketing. The only thing 'premium' about it is the price and the badge. Who does that remind you of?
Audi Mercedes and to a lesser extent BMW.

Oh and JLR of course.

Jimbo89

141 posts

145 months

Monday 14th January 2019
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Ahhhhhh here we go again. What is it about the British public (especially PH's) and their absolute determination to see JLR ruined? banghead

Any mention of problems at JLR and the media make sure to jump on it and bash it 'til its dead. Reading into the detail this is just a hiccup due to the big drop in sales in China and mostly falls to Jaguar, which as a brand has been held up by LR sales for a couple of years now as their models have aged and become less profitable. Hopefully the i-Pace architecture can help to turn that around. LR sales outside China look really good.

But of course, Land Rovers are unreliable because I knew a guy 15 years ago that had one 4th hand and it never worked right and they're too expensive becuase I don't like this new trend for PCP deals and the Evoque is crap because it sold lots and that's not what Land Rovers should be about. They should go back to selling 3 sheep wagons a year that'll be kept running with spit and kleenex for at least 25 years.